E-Commerce: Leveraging The Process Of Information Society With The Power Of Growth

It quietly comes to you and becomes the essential element around you; it changes your work and life, and gives you new ways of doing things.

Can not refuse, can not be changed - because the whole world is changing.

It is electronic commerce, it has come long ago.

In March 1, 2012, IDC and the Alibaba group research center jointly published the white paper on the ecological impact of e-commerce. With a large amount of facts and data, it proved that the unlimited growth power of e-commerce promoted the progress of the information society, and even changed everything around it.

"In this emerging society, information and knowledge can exist, communicate, share and disseminate through all networks in the world."

- 2003 United Nations Declaration on principles of information society.

Do you dare imagine? How do we work when we leave the computer?

How can you kill loneliness without Internet?

How can we develop information technology business?

The headache is that friends who are accustomed to online shopping will not be able to shop.

Yes, the "molecule" in the information society has gradually penetrated into our lives.

We cannot leave it without air.

When information becomes a more important resource than material and energy, when information and economic activities are rapidly expanding for the purpose of developing and utilizing information resources, when the times enter the information exchange platform mainly based on computers, microelectronics and communication technology, we can not help but move forward into a new era of information society.

This new society based on information technology, supported by the information industry, centered on the production of information value, and marked by information products, has come to the surface with rapid growth. It has changed our thinking mode, changed the productivity structure of human society, and changed our habits and customs.

The world has changed us. It is in the middle and late stage of China's industrial society. In the autumn of the deepening of the global financial crisis, it has more or less brought about some psychological impact on the Chinese people, and has weakened investment and consumption.

We also changed the world. IDC data show that in 2011, the online shopping volume of Chinese netizens reached 784 billion 930 million yuan, an increase of 66% over 2010, far exceeding the 11.6% growth rate of the total retail sales of social consumer goods in China over the same period.

Under such circumstances, e-commerce has become an inevitable trend in the information society.

In March 1, 2012, the international data company IDC and the Alibaba group research center jointly published the white paper on the process of promoting the information society in Beijing, pointing out: "China's e-commerce has promoted the growth of China's economy and social maturity and accelerated the process of information society through its influence on individuals, industries, economy and society."

Such a fast growth rate has made it the infrastructure of China's information economy. In fact, e-commerce has long been attached importance to by the government. In the 12th Five-Year plan, China clearly stated that "we should actively develop e-commerce, improve e-commerce services for small and medium-sized enterprises, and promote the construction of supporting systems for credit services, online payment, logistics and distribution in the whole society."

"We are in the process of pformation."

At the press conference, Huang Lin, research manager of IDC industry research and consulting service, pointed out the new form of China's economic development.

"At present, China's pition from an industrial society to an information society is a result of China's pformation from the initial agricultural economy to the present stage of the industrial economy.

Since we first relied on industry, manufacturing and labor-intensive industries to develop our economy, our economy must rely on knowledge economy, computers and the Internet.

Yes, the speed of electronic information has to be closely followed by us.

Chain influence accelerates the process of information society

"We used to be very conservative."

IDC Wu Lianfeng, vice president of China, used the term "conservatism" to underestimate the speed of e-commerce development.

"I looked at our report at the end of 08 and early 09, when we predicted that in 2011, we predicted that the total volume of personal network pactions would be about 400 billion.

Today we have reached 780 billion in 2011, which we have previously predicted is very conservative. Although the growth rate has exceeded 50% in the past, it has increased 10 times compared with the traditional IT, but we are still very conservative. "

It is beyond our imagination.

In 2009, when IDC studied the electronic commerce system, it was limited to the industrial chain.

In 2010, more emphasis was laid on the role of e-commerce in China's economic recovery.

In 2011, it has evolved into the promotion of the whole industry to the information society.

"The impact will be bigger and bigger."

Wu Lianfeng has a deep understanding of this.

Let's look at a comparison: if we set aside e-commerce, China has not yet completed its industrialization process compared with Europe and the United States. But because of the synchronization of information technology and Internet, China and Europe and the United States will start the process of information society synchronously.

The white paper points out: "from the perspective of the relationship between e-commerce service ecology and information society process, the evolution process is closely related to the development process of industrial society to the information society.

From the initial paction services to the subsequent supporting services, derivative services and e-commerce services ecology, from 90s to the present, it has undergone four stages: Enlightenment, industrialization, industrialization and socialization. It also complies with the great development of industrial society, the pformation from industrial society to information society, and the acceleration of the development of Chinese society into the information society.

It is no exaggeration to say that after these changes, e-commerce services have become a typical industrial Multiplier: information technology has pformed all aspects of the value chain, reduced production costs, improved efficiency and improved customer value, thus bringing about industrial pformation, upgrading and innovation.

Take Taobao's entrepreneurial enterprise "seven grid" as an example, it is easy to achieve mass customization by using the power of e-commerce and capital.

As a typical light company, the seven grid controls the design and sales links, and the manufacturing links are completed by the foundries. The seven grid has set up a data mining department, so that it can easily analyze and statistics the sales, turnover and purchase opinions, and make use of these analysis results to design and produce.

Coupled with professional designers, the seven grid can launch at least 100 to 150 new models per month to meet users' individual needs.

Generally, the rate of turnover is over 70%, and the deposit rate is only below 3%.

This is only a microcosmic fact. From a macro perspective, e-commerce services can significantly promote economic development.

By 2013, the online retail service industry will support more than one trillion online shopping pactions.

At the same time,

As we all know, e-commerce has formed an ecological chain with paction services, supporting services (logistics, etc.), derivative services (consulting services, etc.) as the key link. This ecological chain is always pushing forward the direction of social economy and information going forward.

Deep thinking: how to promote the growth of formats

Virginia Rometty, the latest president of IBM, pointed out that "big data is the information society, or the next largest natural resource in this era."

Note that she refers to natural resources rather than research resources.

E-commerce has begun to take shape, and naturally it has large customer and resource data in operation.

"E-commerce is not a single way. It must be an ecosystem."

Lv Benfu, deputy director of the enterprise innovation research center of Graduate University of Chinese Academy of Sciences, said (micro-blog).

When e-commerce is not just a form, but in the most natural form of development in front of us, the topic it involves is not only a problem in the field of electricity supplier. As mentioned before, it has promoted the development of logistics, information consulting, advertising and marketing, which are centered on e-commerce.

However, the law of nature is always the survival of the fittest.

In the ecological chain of e-commerce, operators should not only spell integrity, but also fight against logistics.

Lv Benfu pointed out: "every problem, we are passively welcome, logistics problems come, complain not, but directly solve the logistics problem, but these are passive greeting.

We can take the initiative to welcome these links in the future. I think we should think about it. "

Meanwhile, IDC vice president of China Wu Lianfeng also gave

In addition to the integration of new technologies, the electricity providers also need policy support. The power of the growth of electric business promotes the progress of the information society.

And the development of electric business also needs the soil that the whole society gives to its growth.