Chongqing Sends The Strength To Call Yu Faction Clothing Brand.

Now, Chongqing is right. clothing The demand for the market is gradually increasing. However, because of the low brand building degree and the slow development of the whole industry, the clothing industry in Chongqing has at least tens of billions of orders every year. In the Chongqing Chaotianmen market for more than 10 years, an industry insider felt deeply. He said that the current Chongqing clothing in the country's peers are also worthy of fame. "We used to imitate Guangzhou's products to survive, and now Guangzhou, Hangzhou, Wuhan and other other foreign markets follow the example of Chongqing style." He said that Yu faction clothing not only occupies a place in the domestic market, but also exports to Russia and Southeast Asia.

But Yu faction clothing Chongqing The local market does not have such a great reputation. The large department stores in Chongqing sell basically the brands of other provinces or foreign countries. At the same time, every year, Bibi's large local orders are still running away. In this regard, Duan Yuanhong, one of the leading enterprises in Chongqing Chongqing clothing industry, said that 30 years ago, the clothing industry in Chongqing had gained popularity in the whole country. However, few people in Chongqing, Chongqing, liked Chongqing's manufacture. clothes Because ordinary people do not want to spend money on clothing purchases, and richer people prefer big brands or "foreign goods". Nowadays, Chongqing has lost a large number of local consumer orders to the coastal garment enterprises every year. For example, he said, Chongqing's professional wear market has orders of at least 10 billion yuan a year, but the size of thousands of local clothing enterprises in Chongqing is only about 1 billion 500 million yuan a year, accounting for less than 20%.

Why can't the clothing enterprises in Chongqing retain their local orders? "Now the threshold of the bidding for large single sheets is getting higher and higher, and it is frequently required to be a well-known trademark qualification in China or an annual sales volume of 1 billion yuan. At present, Chongqing's local garment enterprises do not sell more than 1 billion yuan annually." The head of the Chongqing Clothing Industry Association said that it is not the fact that Yu faction clothing has no reputation in the domestic market, but that the local clothing enterprises in Chongqing are "stars all over the sky, no moon". So far there is no national brand, let alone the national well-known trademark.

"We must act and speed up the development of Chongqing style clothing and take a road of standardized development." Another head of the Chongqing Apparel Industry Association said that many bosses of the clothing industry are now making suggestions to the government to build a street of Chongqing brand clothing in the busy section of Chongqing's main city, so as to catch the increasingly large consumption market in the local market. At the same time, they will also make efforts to brand and scale the development of the industry, and make the Chongqing clothing become the business card of Chongqing to the world.

"The conditions for speeding up the development of the clothing industry in Chongqing are all now available." According to the person in charge of the Chongqing Municipal Commission, the total output value of garment industry in Chongqing has increased from 4 billion 300 million yuan at the beginning of the central government to 22 billion yuan in 2011, and the number of people engaged in clothing production and sales has exceeded 200 thousand. At present, the eastern coastal garment processing enterprises are moving to the West in large numbers, and many garment technicians are returning to their hometown to work or start businesses. At the same time, the transportation in Chongqing is more convenient. Before the excipients from the coastal areas usually take 10 and a half days, orders are placed in the morning and arrive in the afternoon. All these conditions have made the Chongqing style clothing develop rapidly and have the possibility of basing itself on the mainland and going to the world.