Sewing Machine Industry: Looking Forward To Long-Term Planning In Counter Trend

In 2011, the sewing machine industry developed before high, low and advanced.

With the fall of the prosperity index of the clothing industry, the explosive growth has quietly come to a close at the end of the year, and the trend of operation is becoming more and more stable.

The slowdown in sewing machine industry is already irreversible.

According to the National Bureau of statistics, in November 2011, although the industry still maintained a 12.4% growth, but the whole year

Jiangsu sewing machine industry, one of the most important production areas of China Sewing machine, is also affected by the downward trend of the industry market in the second half of the year.

At the end of 2011, the association formed a Jiangsu research group to conduct research on small and medium sized enterprises as part of the research group, and analyzed the common problems faced by the enterprises in the face of the market downturn, and the common problems revealed in the further development of parts and components.

If we go against the trend, we must be resolute and resolute.

At the beginning of October 2011, the vast majority of Jiangsu parts enterprises with psychological expectations gradually felt the pressure of slowing down of the industry.

At the same time, when the company's production overtime was different from that of September, the purchase orders for spare parts were generally reduced by 50%.

After the industry got warmer in 2009, the idle production equipment appeared for the first time.

According to the law, the decline of the whole machine market to the production of spare parts is about 3 months behind.

Therefore, enterprises begin to adjust the production rhythm first, shift the focus of work from the pursuit of scale efficiency before the market fall to the production of marketable products, and at the same time cancel the weekend overtime and raise appropriately.

Secondly, after the unprecedented financial crisis in 2008, the enterprise's ability to resist risks and consciousness have obviously improved. At the same time, there is a certain anticipation for the slowdown of the whole machine in the second half of the year, and many enterprises seem calm and calm.

On the basis of maintaining the appropriate scale of development, most enterprises consider how to promote equipment automation in order to improve work efficiency, reduce costs, seek diversified development, and ensure the stability and sustainability of enterprises.

"During 11th Five-Year, the flying tiger strictly grasps the quality of products, and the industrial structure gradually shifts from labor-intensive to technology intensive.

In the past two years, through technological pformation and technological innovation, remarkable results have been achieved in improving work efficiency.

The flying tiger produces eight hundred million needles per year, which is about 2000 workers to complete, but now we only need more than 500 workers. "

Flying Tiger needle industry Xue Hongfei said.

In terms of personnel, due to the difficulty of recruitment in the past two years and the modest control of the scale of production, the number of employees has not expanded significantly. So no enterprise has yet indicated the plan to streamline personnel. Instead, it has focused on how to stabilize employees and stabilize production, and Ping Wenshun has been through the crisis.

In the counter trend, we should attach importance to equipment upgrading, dare to invest and rationally expand diversified development, and attach importance to product quality and specialization.

Stick to it, and the market will confirm this truth.

In this round of development, some enterprises have made clear the direction and have adhered to such a road, thus obtaining better returns, gaining rapid development and forming obvious competitive advantages.

For example, three enterprises such as Jiangsu flying tiger, Xinggang aluminum industry and Wuxi park industry have already become the leading industry of the industry. The market fluctuation brings little influence, and the negative factors can also be digested under the correct decision.

Instead, in the downlink stage of the industry, it can make better use of its own resources to speed up the pace of pformation and upgrading, and gain greater market share.

Zhangjiagang Jin Cai Yang is facing a severe test of survival in 2008, but enterprise decision-makers have invested in advanced processing equipment, and actively develop spare parts processing in automobile and other related industries.

The three heavy impact is still grim.

Under the adverse circumstances, some enterprises are making correct decisions and facing challenges.

However, according to the reporter's observation, there are also some parts and components enterprises in Jiangsu, which lack obvious changes in recent years. They are old, old equipment, low automation, loose management, small scale, low input, and have never been rid of the traditional and extensive development mode. They have maintained their survival by product differentiation and market differentiation.

Jiangsu's parts enterprises are mostly small and medium scale, low level of technology, unreasonable organization and industrial structure, lack of distinct characteristics, low competitiveness, low quality of their own, irregular market behavior, and lack of development.

Today, environmental factors, such as environmental protection, exchange rate, raw material manpower cost, and lack of financing channels and other external factors superimpose, such as the "three heavy" tides, which impact the weak foundation of enterprises.

First priority: short-term shocks.

Today, the negative effects of production decline and profit decline have emerged.

How to stabilize the army's mind and maintain normal production is the first heavy impact on enterprises.

Considering the factors such as self stability and future development, from 2011 to July, 105 enterprises in the whole industry continued to grow at an annual rate of over 20%. In December, the stock of enterprise products increased to more than 81 million units, an increase of 13.65%, and inventories approached the two month output of enterprises.

The whole machine enterprise characterized by inventory production has a wait-and-see attitude, and the market confidence is weak. If it goes down to the first half of 2012, the normal production of some parts and components enterprises in Jiangsu will hardly be followed by the double factors that are suffering from the weak bearing capacity and the difficulty of recruiting workers after the Spring Festival.

Second: the mid-term challenges.

According to the reporter's understanding from various parts enterprises in Jiangsu, when the payment method of cash settled in the warmer period, the whole enterprise chose to accept the draft gradually began to increase.

The side shows that when the inventory is increasing, the market pressure will change, and the situation of excess supply of spare parts will gradually appear.

All kinds of non-standard ways of payment will also appear again, and the capital flow of parts enterprises will bear considerable pressure.

Its weak capital chain has long been unable to bear its weight.

With the advent of the new round of price war, the purchase price of components will be unavoidable, and the most sensitive topic of price will emerge again.

The quality, management, capital and other unstable factors caused by price war will greatly test the business strategy of enterprises.

Third: long-term need to change.

Recalling the 2008 financial crisis, some Jiangsu parts enterprises were forced to embark on the road of readjustment and pformation.

Its effectiveness has also been reflected to some extent in this survey.

However, due to the differences in business philosophy, the relatively conservative thinking, the steady mentality and the lack of effort have made Jiangsu parts enterprises stagnant.

Although there are such companies as Wan Gong, standard Wanping, flying tiger, Xinggang aluminum and Wuxi Po ye, and other enterprising Jiangsu counterparts, the development of most other parts enterprises in Jiangsu has obviously lagged behind.

In the complex and unstable economic environment at home and abroad, rising costs and thin profits have made some enterprises more afraid of their hands and feet, more stable and less advanced.

Secondly, this round of warmer product quality overall decline, some enterprises seek market and light quality thinking again.

I have to admit that in the face of the temptation of economic interests, some enterprises in the industry need to improve their awareness of quality and brand, and their quality and attitude are ambiguous.

And the next key third years of quality improvement project, we must grasp the lead, grasp the pilot, grasp the demonstration effort, and ultimately let the backbone enterprises in the industry assume the example and the leading role of improving the quality.

Thus driving the industry as a whole into the pformation and upgrading of the fast lane.

The road ahead is smooth and enterprise planning is far away.

With the growing complexity of the development environment, enterprises are facing increasingly complex problems. At present, Jiangsu spare parts enterprises need to make contributions in two aspects besides technological innovation, upgrading and upgrading of equipment and upgrading the level of internal management.

First, the diversification of parts enterprises should be encouraged, but they need to be properly intervened.

Now, because of the safety of its own industrial chain, the production of spare parts by the whole machine enterprise is becoming a trend.

The matching market of parts and components in the future may need to be shrinking. The situation of parts enterprises' "not enough to eat or do little" may become more obvious.

Facts have proved that diversification of many parts enterprises will play a certain role in expanding their scope, enhancing their ability to resist risks and increasing profits.

But diversified development may also bring risks such as decentralization of resources, operation span and cost increase.

For industry component enterprises, on the one hand, we must consider how to concentrate limited resources in the key areas of independent innovation, realize technological progress and cultivate core competitiveness; on the other hand, we should also consider the choice of other industries, and the limited ability of capital, talent, management, technology and so on is inevitable.

Therefore, the diversification of parts enterprises is bound to strengthen the main business while changing the scope of operation and expansion of business scale.

Only when its core competitiveness is fully cultivated and has a competitive advantage in a professional field, its talents, management, technology and other conditions will be more stable and further.

Second, explore the development mode of parts enterprises through joint, reorganization and complementary advantages.

As the development environment of small and medium-sized enterprises is becoming increasingly difficult, apart from cultivating core competitiveness, the mode of spare parts enterprises to fight alone can not meet the needs.

First, joint reorganization, acquisition and merger.

In order to make the industry develop healthfully, the interests of the industry are higher than the interests of the enterprises, and the interests of the enterprises are breeds in the interests of the industry. Secondly, the stock is optimized to give full play to the existing technology and enhance the competitiveness of enterprises by technological innovation and structural adjustment.

As interviewed by reporters, we know that the three rotary factories in Nantong are similar to each other in terms of scale, technology, equipment, products and channels, and have been trying to explore joint cooperation to win and develop under the competition of Ningbo, Zhejiang. For many reasons, they failed to fulfill their expectations.

But through joint reorganization and complementary advantages, it will be an important measure and an inevitable trend for the industry to adjust the industrial structure and achieve greater and greater strength.

The joint reorganization of parts enterprises will play a decisive role in this process.

As the basic strength of the industry, the pformation and upgrading of spare parts enterprises and enhancing their capability of independent innovation should also focus on how to eliminate backward production capacity, promote optimization and reorganization, and promote rationalization of their own industrial layout.

Fully considering these macroscopic and long-term points of view, detailed planning and effective implementation will surely bring benefits to enterprises in the future.