Interview With Zhang Weijun, General Manager Of Zhejiang Oriental Pak Fu Manufacturing Co., Ltd.
Stocking site
Zhejiang Oriental hundred stockings Manufacturing Co., Ltd. is located in Hangzhou economic and Technological Development Zone. The company specializes in the development, design, production and sales of sports socks, and has become a strategic supplier of international brands such as CK, POLO, HANES, PVH, NAUTICA, ADIDAS and so on. In 2011, it will sell more than 240 million RMB yuan. At present, there are more than 500 employees, more than 20 professional design teams, 35 patents in the domestic Hosiery Industry, and the company provides entrepreneurial platforms for aspiring young people. On the Shanghai international socks fair, Ben Wang interviewed Mr. Zhang Weijun, general manager of Zhejiang Oriental Pak Fu Manufacturing Co., Ltd.
Oriental hundred stockings Manufacturing Co., Ltd. socks exhibition booth
Mr. Zhang Weijun analyzed: because of the lack of domestic manufacturing industry research and development The ability of service, quality control and price war have led to vicious competition in the industry, and the bargaining power of the international Hosiery Industry is relatively weak.
Mr. Zhang Weijun said: the Oriental stockings industry is mainly based on a new positioning. concept To participate in the hosiery exhibition, and strive to achieve the role of socks industry in the transformation and upgrading of industries.
Socks rendezvous
First of all, the company must promote the transformation of company management consciousness.
The company's concept of product positioning: professional sports socks experts, with a clear product positioning and market positioning, become strong and excellent enterprises, and serve the distributors and distributors of professional sports function socks.
Secondly, the company should grasp the market positioning: the famous sports brand in the European and American markets.
Stocking site
The rationale of corporate transformation is not simply to make products cheaper, but to continuously improve the quality of service research and development, while allowing businesses and businesses to enhance profitability, not to fight prices, to fight quality, service and R & D.
General manager Zhang Weijun finally introduced to Zhejiang Oriental rich. hosiery The manufacturing company will participate in the sock Fair every year. After the transformation in previous years, it feels more effective, not only in Europe and America, but also in many domestic counterparts. In view of the domestic market, the company is prepared to transform professionalism and focus on the market, make it more professional and dedicated, and strive to become bigger and stronger in the industry.
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