Clothing Inventory Pressure Has Been Spanmitted To The Upstream Industry &Nbsp; Enterprises Expect Orders Will Dawn.
"While we meet, we are clothing The bosses of the enterprises still had a good time, but most of the time they played Taiji. They didn't say anything, but we clearly felt that they not only managed to eliminate inventory, but also made 2012 spring and summer products last year. Order They are also looking at the opportunity to "reduce" or even "destroy" orders. Mr. Chen, general manager of a clothing research and Development Institute of Shishi, said.
As a third party service organization, Mr. Chen's main business is to develop products for garment enterprises, and to produce orders for textile and fabric suppliers that customers need. Recently, in the contact with garment enterprises, Mr. Chen, general manager of the organization, obviously felt the pessimism of "excessive inventory of customers".
The pressure of high inventory is not only the terminal clothing enterprises. Inevitably, the pressure soon spread to the upper reaches of the textile industry. Face and accessories industry 。
Stock Fashion: clothing orders reduction
"Normally, we will also do some regular stock, but at most, the stock from 20 days to 30 days is quite normal. This year, the stock of warehouses is much higher than this normal level, almost two months. Since the second half of last year, the entire chemical fiber market is not particularly good, and many conventional products are left behind. Last month, the main task was to eliminate inventories. Mr. Lin, director of a chemical fiber enterprise in Jinjiang, said. The company mainly produces chemical fiber grey cloth.
Reporters visited a number of textile enterprises in Shishi, Jinjiang, and found that many enterprises reflected that the biggest problem in the terminal market is the order problem. Since the beginning of the year, the order quantity of clothing enterprises has been significantly reduced compared with previous years, and orders are being further reduced for various reasons.
According to the above clothing research and development organization Mr. Chen, in the past, when textile suppliers provided products for brand enterprises, a certain fabric often appeared in the raw materials market, but the suppliers usually sought similar fabrics to replace them after consulting with the enterprises. "But this year, the situation is different. We found that when such problems arise, enterprises will no longer be so good at speaking, they will simply say, or they will withdraw the list." Chen said, in fact, clothing enterprises will not easily withdraw their orders when they are not very special, because dealers are ordered to match their products according to their matching ratio, styles, numbers and series. Once a certain style is withdrawn, it will affect the display and sales to a certain extent.
This year, this "very special" situation has repeatedly appeared in the textile industry.
"Like regular products, orders that were spoken orally were cancelled later. This makes us tend to be cautious about the procurement of textile raw materials, our orders are less, and the pressure of upstream polyester manufacturers is also increasing. Jinjiang Xincheng textile Zhong Xingdong said that this year's downstream customers said that the market situation is grim, and upstream suppliers, accessories and other industries are inevitably being affected.
Inventory reason: blindly follow suit results
"At present, domestic polyester plant polyester POY overall inventory is about 15-18 days, polyester FDY stock in more than 20 days level, polyester DTY inventory pressure is more prominent, part of the higher in about a month or so; add bomb factory stock pressure is not small, Jiangsu area Huang Jing small bullet product inventory is mostly in 10-20 days or so. At present, the fabric inventory of weaving factories is generally around 20-30 days, and even higher than 2 months. An industry insider revealed this group of data, which fully shows that the entire textile and garment industry chain is facing high inventory pressure.
"But many of these are regular products or homogeneous products. Last year, when the market was good, the thin fabric was popular, so we produced super thin fabrics all over the world. The inventory of many textile enterprises' warehouses is mostly the result of blindly following the trend of production at that time, "the industry insiders pointed out sharply.
This is not a lie. In the past years, with the rapid expansion of brand men's clothing, many textile enterprises have followed the expansion. This makes it true that many textile enterprises follow suit and inventory.
Yuanda clothing Weaving Co., Ltd. encountered textile inventory when producing ultra-thin fabrics. Last year, when the light breeze was blowing up in the fabric industry, we made great efforts to update our machinery and equipment, and speed up the R & D and production process of light denier fabrics. However, the market is not as smooth as expected. "We have been hit by the products of Jiangsu and Zhejiang. Apart from the quality, their light fabric prices are relatively low, and we set a higher position at the beginning and invested a lot of R & D efforts, so there is no advantage in terms of price. As a result, some products produced are difficult to sell. But fortunately, it is still under control. " Chen Yizhao, deputy general manager of the company, said that the company is actively adjusting its production mode to set up production to lighten the inventory pressure brought about by light and thin fabric products.
Compared with light weight fabric enterprises, the situation of imitation leather fabric enterprises is more serious. In the cold weather of the year before, the demand for imitation leather fabrics was in short supply, which led to many fabric enterprises rushing to the ground last year to increase the production of imitation leather fabrics. However, last autumn and winter, "not to force" weather, but let these enterprises encounter "sell cold winter". Since September last year, imitation leather fabrics began to sell at a price, but it is still difficult to ease the pressure on the production of imitation leather fabric enterprises. "Even if clothing companies are still using imitation leather fabrics, but because too many textile enterprises scale production, the volume of supply in the market is far greater than demand." A cloth shop leader who sells leather imitation fabrics sighs. {page_break}
Inventory machine: Dawn of Order Season
Spring comes in March. For the upstream textile enterprises, beginning in March, the arrival of the clothing industry in 2012, autumn and winter, ordered the season to smell the springtime. However, the cold breath of the cold winter is not completely dispersed.
"The autumn and winter ordering season in the first half of the year is the peak season for textile enterprises. For us, this stage of autumn and winter fabric orders is the most important list of the year. But this year, we still have some concerns, because the Chinese New Year is earlier this year. If the market is good, the order will start vigorously at the end of February, but the atmosphere is not very enthusiastic at the moment. Liu Zhishun, deputy general manager of Taiwan long group.
Many textile accessories businesses are also worried about the order season. "This kind of inventory problem affects not only orders, but also capital. As a matter of fact, our orders were good last year, a lot more than in previous years, but the rate of loan repayment is much worse than in previous years. Some brand customers' repayment is even slower. " Shishi, a vice president of a cotton textile enterprise, said. Industry insiders, including them, worry that the problem of high storage in downstream garment enterprises will not be eased in March, and the funds will become a big problem in this round of ordering season.
"This season's order will be very important for Quanzhou's entire textile and garment industry. If growth increases, the growth of garment enterprises in 2012 will play a forward-looking role, and then drive the growth of the whole industry chain, such as upstream surface accessories. If the order will not increase faster than expected, it will probably be a new round of downward adjustment. If the sale of terminal sales continues to be sluggish for this period, the clothing enterprises will join the chamber of Commerce in order to be more cautious, and in the short term, the risk is uncertain. An analysis of textile industry in Quanzhou textile and garment industry for nearly twenty years.
Although there are still many uncertainties, this does not prevent the textile surface accessories enterprises from seeing the dawn of future sales, and the proofing process of all enterprises is in hot progress. The process of sample proofing has been going on as usual. We are optimistic that the outdoor industry will continue to grow, and outdoor functional fabrics will be the main focus of our season and the whole year. Liu Zhishun said.
Inventory Apocalypse
For terminal clothing enterprises, inventory is, at present, mainly damaged by channels.
Some people think fluke, men's clothing brand is mostly buyout type ordering enterprises, inventory collapse of agents, dealers, new year to come, enterprises can be revitalized. However, when a brand enterprise's agents and distributors are collectively flagging, how can the brand enterprises be independent? Many brand enterprises have foreseen the difficulties of agents and distributors in advance, which makes them feel deeply: inventory is just a nightmare that just started.
A stock market disaster has led many enterprises to think that the buying and selling order system that can benefit a lot of money has come to its original form for many years. In the past, brand enterprises and agents and distributors have been a grasshopper on the rope.
As for upstream suppliers of textile surface accessories as suppliers, they are unable to be independent.
After blindly following the trend of market expansion, the upstream enterprises have to bear the pressure of inventory brought by too much homogenization. Even if the production mode has been gradually spanformed into "order production", most enterprises still can not escape from the current situation of "relying on downstream garment enterprises to survive". Therefore, once the downstream customers fluctuate, it will bring about a loss.
The inventory is heavy. Maybe there are some quality enterprises with solid foundation and abundant capital, and their ability to resist risks is very tough. But for those who are neither strong brands nor growth potential, this round may be an extremely severe test, with the collapse of inventories and dealers, or the collapse of enterprises. Regardless of the situation, in a word, inventory digestion will be the primary task of the textile and garment industry at present. A long way to go.
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