PEAK Loads "International Weapons" &Nbsp; Radiates Global Market.

As the first brand of Chinese basketball equipment, PEAK has made great efforts in the basketball market. Through cooperation with NBA, WCBA, FIBA and other leagues and institutions, it has developed a different development path from other sports brands.

Using the resources of NBA, PEAK's resources superiority in the field of basketball has been brought into full play. The quality of PEAK basketball shoes has been verified by the NBA top players in the world.

PEAK's professional image in basketball has been strengthened, and has been recognized by domestic and foreign markets.

PEAK is also a global partner of the FIBA. FIBA leverages PEAK's influence in the Chinese market. PEAK takes a fancy to the world basketball resources owned by FIBA.

The intensive cultivation of international resources has brought great brand value to PEAK.

Through its professional products and the positive values advocated by the brand, PEAK has made its brand the darling of major events, and has returned to the domestic league in such a way that it has gained widespread recognition and extensive trust.

Market globalization and American radiation to global market

The ribbon cutting operation of PEAK flagship store has become a milestone in PEAK's internationalization strategy.

Over the past 20 years, PEAK's international strategy has gone through five preparatory work and embarked on the stage of international sporting goods gathering.

Xu Jingnan, chairman of PEAK group, believes that the experience accumulated in the US market will help PEAK to develop other markets in the world.

Internationalization is inevitable and economic globalization is inevitable.

No one can stop this trend, so we have to go out.

The Chinese government also wants us to go out and create international brands, so we also intend to take this opportunity as a stage to realize the value of enterprises and the value of Chinese people.

Because internationalization of PEAK can enjoy global resources, and there is still a lot of international space for many stages. "

Making use of international resources and experience to increase investment in domestic market

While taking the road of internationalization, PEAK is increasing its investment in the domestic market, and with the help of abundant international resources and advanced experience, nurturing the domestic market and actively sponsoring the WCBA League is one of the important links.

This season, PEAK has been holding WCBA as an official sponsor. All 12 teams have been trained and played in PEAK's equipment, and all the staff members of the league have obtained the complete set of equipment provided by PEAK.

At the historic moment of winning the women's basketball team in Beijing, PEAK also introduced the champion's commemorative T-shirt, and the T-shirt's bright red "CHAMPION" recorded this extraordinary season.

This season, the Beijing women's basketball team won the first WCBA League Championship and became the fourth league leader after Liaoning, Bayi and Shenyang.

Although the Zhejiang women's basketball team missed the match with the champion, they will play a black eight miracle in the playoffs and go all the way to the finals. The glorious journey will also leave a heavy impression on the history of WCBA.

The performance of women's basketball girls is perfect, which shows the brand concept of PEAK's "fighting spirit to change the unknown".

We can see the positive strategic layout of PEAK in the sponsorship League: by supporting the healthy development of major domestic basketball events, sponsoring WCBA League, College Basketball League, middle school students' League, and so on, supporting the development of Chinese youth basketball, improving the basketball level of China and the development of basketball.

At the same time, it also raises the reputation for its brand and raises the brand's sense of responsibility.

The meaning, function and interest brought about by years of persistence are gradually emerging. Xu Jingnan said, "the long-term development of enterprises is good for the common values within the company. Internationalization is also the common goal of enterprises. PEAK has also won the recognition of its partners. On this road, PEAK will continue to persevere."