2012 What About Textile And Clothing? (Two)

　　 Dialectics of danger and machine

"In the past 2011, the global political and economic situation was complex and severe, and systemic risk and market risk increased significantly compared with 2010. Under the multiple market factors, the domestic textile industry has ushered in the most difficult year since 2008." China Zhao Boya, chairman of the China Textile Group and Secretary of the Party committee, made a good summary of the overall situation of China's textile and garment industry in 2011.

Take cotton spinning enterprises as an example, in 2011, the cotton market base declined, and the foreign market shrank orders, and other unfavorable factors. Cotton textile enterprises were struggling, products were unsalable, and the inventory of finished products increased sharply. In addition, tight monetary policy made the financing difficulty of enterprises increase, resulting in many cotton spinning enterprises' capital turnover and production and operation were extremely difficult, and only by limiting production or stopping production, could they relieve the pressure.

But this may not be the worst. The international and domestic situation we face in 2012 is even more complicated. The latest forecast data from the United Nations show that global economic growth this year will drop by 2.6%, far below its previous 4.6% forecast. The textile and garment industry in China can not do anything in this environment. The environment facing the textile industry in 2012 is still very complex. From the perspective of the environment, the development of the textile industry will be tighter, especially in the first half of the year. In addition, the downward pressure on China's economic growth is expected to increase further in 2012. With the fluctuation of raw material prices, the increase of labor force and other factors and the fact that the financing environment of SMEs has not yet reached substantial improvement, textile industry will face greater difficulties as a competitive industry.

However, there are still some technologies that need to be captured and controlled in a dynamic way. Because "danger" and "machine" have always been inseparable, and under certain conditions can be transformed, this is the philosophy dialectics tells us the truth.

Looking at the European debt crisis, the problem now is not the United States but the European Union, because the European debt crisis is spreading. In the past, it was a marginal country. Now there are some mainstream European countries' debt crisis spreading. What we are concerned about is that the European Union is a major market for China's textile and garment industry. Under the situation of Europe's debt crisis spreading, what kind of situation may we have this year's export to Europe? This is the concern of many industries.

For this problem, Zhang Yansheng, the former director of the national development and Reform Commission's Foreign Economic Research Institute, also believes that in 2012, the European and American economies will still be bad. He analyzed that one is lack of demand, the other is lack of confidence, and the third is lack of means. "Some economists in the United States, including some important officials, have expressed concern about whether the European and American economies will fall into Japanese style, a relatively long economic stagnation, and the other side is very concerned about whether China and emerging markets will slow down. That is to say, what is the driving force and engine of world economic growth this year? In particular, the impact of the European debt crisis on textile and garment enterprises is that there are still problems in global investor confidence, so the euro is depreciating. "

However, the seemingly desperate situation still has opportunities. "Europe's main economies, such as those of Germany, should be told that the current economic situation is relatively stable. Therefore, in this case, our textile and garment industry, as a competitive industry in China, will still have opportunities in Europe even in 2012. Especially for excellent enterprises, there are still big business opportunities this year. Zhang Yansheng said with certainty.

The analysis of Pan Jiancheng, deputy director of China Economic Prosperity Monitoring Center of the National Bureau of statistics, shows more optimism. In his view, the confidence of entrepreneurs in the current society has fallen considerably. Back to 3 years ago, we will find that when the whole economy is facing some difficulties, confidence often has an enlarged effect. That is to say, the enterprise itself is not so bad, but because of the worries of many people, so confidence has fallen sharply.

So he said: "at this time, we need to look at the problem from a historical perspective. Now the relative number is going down, but the absolute amount is going up. Compared to 10 years ago, the base number has been very different. When China's per capita GDP is close to US $5 thousand, the economic growth rate reaches 9%. This growth rate is not low but very high. " {page_break}

　　 create enterprise My excitement

"No historical disaster is not compensated by historical progress." This is a famous saying by Engels, quoted by Xu Jianmin, general manager of Sanyang Textile Co., Ltd., to explain the openness and confidence of an enterprise as an operator in the harsh external environment.

Moreover, he also suggested that other enterprises should grasp these points when the market situation is uncertain in 2012. First of all, stick to the positioning of the enterprise itself. "No matter it is high-end positioning, middle end positioning or low-end positioning, we must stick to it and do not change it casually." Because "the environment is too complicated now, it is possible to die if there are many macroeconomic policies that are not yet landing." Therefore, in Xu Jianmin's view, adhering to the policy can enable enterprises to walk on the path and enter a road. If we change our strategy at this time, we may go to a blind alley along the road, so sticking to the strategy is very important. The second point is to maintain valuable customers, because "the market is the basis for the survival of enterprises, the customer is the basis for the survival of enterprises", but the customers are big and small, the quality is high and low, so we must maintain good quality customers. He also joked with the name of a song, which is called "special love to special you". "We should give special care to our larger customers, so we can pass this period." The third is to create excitement. "If enterprises do enlarge the difficulties, the enterprises will not have the way to live, so they have to find happiness from them, which is to create excitement." As for how to create exciting points? Xu Jianmin's point of view is that macroscopical things can't be changed, because as an enterprise, you can't adapt to the outside gate, but you can only adapt to it. Specifically, the so-called excitement point of manufacture is nothing more than technological innovation, and some strategic adjustment and operation mechanism adjustment. In fact, that is, practicing internal strength.

Speaking of technological innovation, in this respect, Mr.Babacan, President of orrican Textile Group, said that textile is a very basic material, but its use is very varied and extensive. Therefore, new technology and innovation can help enterprises reduce production costs and create new features and characteristics of textiles, and optimize business processes of enterprises. Under this concept, orrican Textile Group has made every effort to adopt new innovations, new solutions and new materials to reduce costs and to provide more textile fiber materials more efficiently. This undoubtedly makes the market of orrican Textile Group wider. It is understood that they are now more and more smart textiles are used in the field of clothing.

"Innovation can be said to be the Holy Grail of the textile industry. Through innovation, we can build a broader market and expand wider fields in the world." Mr.Babacan's sentence should apply to all Chinese textile and garment enterprises.

Similarly, because of the excitement of his own creation, Xu Weimin, chairman of Jiangsu's Dong Du Textile Group, has successfully crossed all kinds of "rapids". The total sales at home and abroad have exceeded 5 billion, and the total sales volume has increased considerably over the same period last year. "Last year, due to various uncertainties, I was also worried about the development of the whole enterprise at that time. Especially when the policy was not stable enough, I was walking tightrope at that time. I don't know what will happen next. Price Rising, labor costs rising, and policy uncertainty, companies do not know how to go next, very confused. But this is all over. In 2011, the Jiangsu Dong Du textile group went through a fright. Because, "at different times, we have adopted various corresponding measures."

In fact, many enterprises are already aware of the complex situation in 2012, and are actively preparing to deal with it. Although many entrepreneurs also say that their minds are not very clear, they are worried about orders. Raw material The pressure brought by rising prices and rising labor costs can be enough, especially for the vast number of small and medium-sized enterprises. But instead of worrying about what is yet to come, it is better to do good things at the moment, "good opportunities to seize him, bad opportunities and adversities, and dig some excitement from them." This sentence should be encouraged by all sectors of the industry.