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Four Problems To Be Clarified In Brand Building

2012/3/9 11:33:00 2

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Businesses know construction.

brand

It is important, but sometimes I don't know where to start building brand.

Brand is a work that needs long-term input and construction. Enterprises need to constantly form the idea and concept of "how the brand communication acts on the brand". Before the brand building, the following four questions are clarifying, which will help to clarify your brand structure.

1. Current

market

What is the situation and the competitive situation?

Now the market for enterprises, has been very open.

When you realize a good idea

Business opportunity

Maybe a lot of people have acted.

Therefore, enterprises must carefully and accurately see the market situation and determine the trend of development.

If a project does not exist in the market, the enterprise needs to react quickly and occupy the market quickly.

If the project has already existed in the market, what other market gaps have not been excavated? The space must be very large. Enterprises can also choose to do so.

If the project is already available in the market, market education is mature and there are few blank spots. Fortunately, your financial strength is strong. Congratulations, you can replicate the most successful mode in the market, absorb the most suitable talents and channels, and become a leader in the market by strong pressure.

2, who is our target audience?

This is a question that enterprises need to ask themselves. The target audience decides the consumption habit. Only when we know where the target audience is, can we implement a targeted communication method.

It is impossible for a product to catch all the target people. The more precise the target is, the stronger the pertinence is, the greater the chance of success.

Is the market share narrowed? Give up this idea. For example, a fist acts on a wall. The pain can only be a hand, and it only scratches the wall.

But if you use a fist to hit the glass on the wall, yes, as we thought, it might be cracked, but the glass will be broken.

3, what is the difference between brands?

What kind of concept can be given to the brand can make it attractive and attractive, which is different from other brands and attracts the attention of the target audience.

Brand difference construction is a very important link.

It is the stupidest way to publicize products with products, but now they are common in the market.

The alienation of products should be spiritual, and it is a preconceived impression.

What is the reason for buying coke? Yes, it is, but more importantly, drinking cola is a way for young people. It is a different form of expression.

Why can VICHY rise rapidly? Because before that, there was no cosmetic propaganda that "VICHY is sold in the world only in pharmacies". For sensitive people, the cosmetics bought in the drugstore are no longer trusted. It represents safety, cleanliness, reassurance, and the most important effect, which is really suitable for people with sensitive skin.

4, which key trends will affect the development of the brand?

To make any product, we need to understand any movement of products, such as policies, regulations and industry trends. Enterprises must never lower their cars without looking at the road ahead. Any changes in the market may become opportunities for brand promotion.

Just like a recent solar eclipse, most people watch the solar eclipse to seek knowledge and satisfy curiosity, while others lead the public's curiosity and curiosity to the path of increasing their influence, that is, CEO Gu Yongqiang of Youku.

He and his team created the "solar eclipse album" in 50 hours, attracting more than 40 million demand for Youku network, creating the most Internet.

Some people believe that through this incident, Gu Yongqiang might be worth the price to force Ma Yun.