King Of Nine Sets Up The Whole Value Chain Management Process

After the reform and opening up, Quanzhou has experienced more than 30 years of "pioneering work".

Over the past 30 years, private enterprises in Quanzhou have been focusing on industry, growing from scratch and growing.

As king of Chinese trousers and one of the leading enterprises in Quanzhou clothing industry, starting from the management innovation, constructing the whole value chain management process has opened the new chapter of "the two pioneering work".

ERP project startup

Foresight and scientific information deployment are the way to win the way to the future.

To start the ERP project when the company develops well, Lin Congying, chairman of Limited by Share Ltd, said: "we hope that through the building of the ERP information management platform, the data generated in the production and operation will be pformed into knowledge, and knowledge will be pformed into assets, and the assets will be pformed into productive forces."

According to Lin Congying, the whole ERP project is roughly divided into three stages.

At the stage, it focuses on the integration of supply chain platform and financial business integration, establishes the basic data platform, standardizing the business process of the whole value chain, connecting the value chain, setting up the business management process through the system building, changing the staff view and cultivating the process oriented concept; the second stage is to optimize the relationship between marketing and supply chain based on the results of the first phase, optimize the relationship between marketing and supply chain, enhance the response speed and decision analysis ability of the market, so as to promote the supply chain plan with the channel plan, and achieve the lean retailing. In the third stage of the project, the information management platform is further extended to realize customer relationship management, and the human resources management and the comprehensive budget are realized from the height of the company strategy. First

Lin Congying believes that the ERP project is the three largest in 2012.

Break through the two or three line Market

At present, the sales channel of the nine herd king has formed a marketing channel mode with both wings and shopping malls flying together. It is one of the most popular brands in China's business casual men's clothing brand, and stands out in the second tier market with international brands gathered, and is actively expanding to the three line market with huge market potential.

Lin Congying believes that only by breaking through the two or three line market and deepening and perfecting the channel system can we achieve a win-win situation in the two or three line market volume and quality.

In this regard, the strategy of nine Mu Wang is to support the company's development in the two or three line market from the chain of commodity R & D, production logistics, brand marketing, sales management, finance, human resources and IT.

Take Seiko route

At the "two venture" conference, the leadership of Fujian Province

For a long time, King Mu has paid attention to the shaping of brand culture, built brand with culture, and promoted the brand with culture.

According to Hu Zhonghui, director of the brand marketing center of the nine Mu Wang, the nine year old Wang is expected to launch its annual brand event Seiko art exhibition in several key provincial capitals in 2012.

According to the introduction, the large-scale brand activity will take "Seiko" as the main line, and the exhibition will be related to the works, materials and materials of enterprises, brands and products over the years.

"It will become a promoter of brand imprinting, and will lead the way of Seiko into the minds of consumers."

Hu Zhonghui said.