Docking Procurement &Nbsp; Costumes Set Sail

In March 13th, the China knitted cotton trade fair will be held in Shanghai on schedule. This is the first most influential exhibition in the home textile industry this year. The exhibition will be divided into China Textile Exhibition and China underwear exhibition.

This year, it is the "12th Five-Year plan" of China's home textile knitting. crux In the year, many home textile brands have adjusted their future development strategies, and all of them will be displayed and tested through the Chinese Acupuncture Association. At the same time, in the post financial crisis era, faced with more complex and changeable domestic and international situations, many enterprises hope to find ways to solve the existing problems and find the direction of their future development.

　　 Early spring We will see a brand-new Chinese family in the full bloom. Spinning and knitting industry 。

Docking Purchase Early spring

This year is the ninety-fourth session of the Chinese Acupuncture Association. The organizing committee said: "for the first time this year, the exhibition will be divided into two parts, the China home textile exhibition and the China underwear exhibition. This is a new attempt. This innovation has been unanimously recognized by the industry and enterprises. This is also the inevitable result of the development of the scale economy of the home textile industry to a certain extent. The organizing committee will not fail to meet expectations, and the colorful home textile knitting content will give the industry more hope.

　　 Current The exhibition will continue to showcase all kinds of home textiles and knitwear, including bed products, summer cooling products, towels, interior decorations, underwear, bra and stockings, so as to meet the needs of the first spring festival in China. At that time, many home textile and knitting industry bases such as Gaoyang, Xiaolan and Anji will gather in Shanghai. They will bring the latest products of 2012 to the audience.

Many exhibitors say that spring is the stage for many brands to seek rapid development in the new year. Especially in the Yangtze River Delta region, the home textile industry is concentrated and the industry is populating the masses. Enterprises urgently need a platform to capture market information, communicate with peers and expand market channels. On this basis, the influence of the acupuncture committee is stronger and stronger.

Last year, the exhibitors' triple benefit towels will continue to attend the exhibition this year. Wang Xidong, director of Sanli towel fair, said: "last year, our products were very popular. This year, we will introduce more and more latest design products to meet the needs of domestic buyers for spring and summer products." Xu Yuyan, general manager of Shanghai Textile Co., Ltd., another home textile company, said: "the exhibition is an excellent trade platform for expanding the domestic market. We believe that the new points of the exhibition will attract more buyers to attend."

From this we can see that the purpose of the Acupuncture Association is to set up a platform and serve the enterprises in a solid and solid way.

It can be said that the China needle textile industry is the highest level display of China's home textile and knitting industry, as well as the contest of brand products among various enterprises. At present, the brand of home textile knitted fabric is not strong enough. Most brands do not have a clear positioning. The exhibition should guide enterprises to move in the direction of differentiation. If every enterprise finds the direction of fragmented differentiation, it will form healthy competition and sustainable development.

Match fashion and set sail

At this exhibition, the organizers are very concerned about localization. Therefore, the seminar on "China home textile fashion trend" held during the exhibition is also in line with China's national conditions, providing links to popular and applied businesses, and creating a platform for the display and exchange of "China's home textile fashion trends". Guide enterprise product development, pay attention to lifestyle changes, and combine the trend research results, in-depth carry out home textile designers interaction and exchange activities. This kind of exhibition has never been done before, it is enough to refresh people. Needless to say, there is a virtuous cycle of mutual promotion and mutual benefit between visitors and visitors, and the exhibition itself speeds up the pace with fashion.

On the other hand, exhibitors also add fashionable elements and add new channels to experience fashionable lifestyle. Some brand designs also pioneered the cross-border behavior of exhibitions and art categories. Spectators are no longer just visiting the exhibition, they will also experience more fashion feelings when negotiating with the trade.

Therefore, Chinese buyers can not only purchase products at exhibitions, but also find market trends and messages. Dong Fulong, chairman of Shanghai red Fuji home textile company, said that through the exhibition, enterprises will have the opportunity to actively communicate with buyers, understand the market trend and new development, and produce products that are more suitable for demand and more fashionable.

As the first exhibition to start in 2012, the business value of the spring and summer platform is more valued by enterprises. In order to encourage exhibitors to display the best image in front of ten thousand spectators, this exhibition will select excellent exhibition stand in the exhibition, and reward the exhibitors with outstanding design and excellent display effect at the exhibition booth. In the middle of the century, China has been meeting itself with high standards and exhibiting enterprises, and striving to build a more fashionable and high-end platform in China to attract high-quality exhibitors and professional audiences, and form a virtuous circle.

At this exhibition, the home textile market information, trend and technology seminar will give guidance to the technical application and standards of home textile products, and interpret the advanced technologies such as energy conservation, environmental protection and testing standards of home textiles. Through in-depth understanding before the exhibition, the organizers will bring the most needed and practical high-tech resources to enterprises and help enterprises solve practical problems.

As a platform for the industry's comprehensive resources, China needle will not only display brand strength, expand domestic and foreign markets, test the development strategy of enterprises, but also see the current development of the industry, hear the industry's wisdom and voice, smell the opportunities of the moment, comb the industry development pulse, clarify the development ideas of enterprises, and find the future development direction of the industry and enterprises.

　 The fundamental purpose of the exhibition is to serve the industry and serve the enterprises.

2012 will be the year of implementation of "12th Five-Year", and the key period to realize "home textile power". The core goal of home textile industry is brand development. Since its foundation, the China Central Committee has set the goal of guiding the development of China's home textile industry and promoting the development of China's home textile brand.

In 2012, the Chinese Acupuncture Association put forward higher requirements for itself.

Until today, China will not scale itself and expand its exhibition area and exhibitors. In the meantime, it will offer higher requirements for itself and more opportunities for exhibitors to participate. China's home textile market and products are in the accumulation of quantitative change. Under the catalysis of brand forging power, it will eventually bring new growth and explosive force.