Make Domestic Sales Easier And Foreign Trade More Smooth.

before Chinese Acupuncture Association Basically, the exhibitors are mainly domestic brands, and export enterprises are rarely involved. However, with the appreciation of RMB, the reduction of export tax rebate rate, the increase of foreign trade barriers, the increase of raw materials and labor costs and other factors, the export enterprises which rely mainly on external single production and processing are facing the reality of shrinking profits and developing transformation. Therefore, export to domestic sales has also become a hot topic in China's knitting industry in recent years. Thus, in recent years, there were some enterprises that only sold abroad, but now they sold to domestic brands. In launching the brand and setting up the corporate image, the first thing they think of is the middle needle platform.

　　 foreign trade Export obstruction of enterprises

from domestic From the perspective of the sales of knitting industry, the proportion of export sales increased before 2007, which was larger than that of domestic sales. However, after 2007, the number of domestic sales increased to a certain extent due to changes in the international trade situation, domestic economic growth and domestic market demand. Especially in recent years, due to the impact of the financial crisis, a large number of foreign trade enterprises have been hindered by exports, coupled with the shrinking of external sales and profits and the rise of labor costs. Therefore, turning to the domestic market has become a new choice for more export oriented SMEs in China.

However, there are Quite a lot Some companies that have been doing business in the export market have been hindered by domestic sales. Some companies have invested hundreds of millions of dollars in high-profile admission, celebrities, advertising and investment promotion, but with little success. What is the reason? Actually, there are great differences between domestic and export in terms of customer demand, operation channels and marketing functions. Export is basically operated in the form of single trade transactions of customers, orders and production. Enterprises can only print, produce and deliver products according to the requirements of customers' orders. Their core competence is reflected in raw material procurement, production and processing, and the maintenance and management of major trade customers. The requirements for other aspects are not high and relatively simple and extensive. However, domestic marketing is composed of market demand, product mix, channel network, brand building, team execution and other links, which will directly face the changing market consumer groups. Its core competitiveness focuses on channel control and brand promotion. It is a systematic operation process for enterprises, and such a completely different way of operation is a severe test for the export sale of domestic enterprises to the domestic market.

turn For the domestic market We need to practise good internal strength.

Many textile enterprises often lack clear understanding and planning of domestic sales in the process of export to domestic sales. They often follow the hot spots in the domestic market to see what is hot, and this is reflected in all these years. For example, when the thermal underwear is hot, make warm underwear, home clothes, hot clothes and T-shirts, and the result is not ideal. The root of the problem is that from export to domestic sales is a transformation of the marketing strategy. It is to choose the right products from the market demand, the enterprise resources and the development cycle of the industry, and choose the potential industries with their own advantages, and make long-term plans. It is by no means a hot one, which will lead to misleading and waste of resources for enterprises and teams.

There are also some export enterprises who are not familiar with the domestic market environment and marketing operation, and are often confused by the presentment in the market, so that they can invest funds in product concept, image spokesperson, TV advertisement and so on in order to quickly establish brand image. Such a quick success and instant benefit will result in the transformation of enterprises from the real needs of market demand, channel development, terminal sales capabilities, team execution and other deep-seated market operations, and can not support enterprises to achieve double ascension of channel network and brand effect. It can be said that the weakest and most difficult part of export to domestic sales is the establishment of the channel network. The design of the channel mode will be the main support for export to domestic sales. The channel mode has been solved and the domestic sales will take the first step. Therefore, the foreign trade enterprises turning to domestic market will regard the needle as a way to establish channels. Through the platform, we will attract franchisees to join, and gradually establish their own channels.

Effective platform for enterprise transformation

Many export enterprises have had such a feeling. The same clothing, shoes and the same processing plant are replaced by different brand marks. The retail price in the domestic and international markets is very different, which is a cruel reality before the processing export enterprises. Nowadays, cheap labor can only be exchanged for meager profits and will become more and more difficult, while foreign brands can gain more than a few times of profits and firmly control the market. Moreover, these orders and pricing power are completely controlled by foreign customers, and the export enterprises that only make processing do not have any control at all. In the final analysis, without an independent brand and without a terminal consumer, it can only be a labor force of foreign brands, unable to control its own destiny.

China's acupuncture industry is one of the platforms to help export enterprises expand the domestic market and promote transformation. It is an important trade exhibition supported by the Ministry of Commerce. It has been committed to the domestic market for more than ten years and enjoys a strong influence in China's needle and cotton industry. This exhibition platform is an effective way for foreign trade enterprises to enter the domestic market.

In recent years, there are more and more foreign trade enterprises participating in the exhibition. For example, when Junrong holding group of Hongkong wants to start the domestic market, the first thing to think of is to participate in the China Acupuncture Association. Junrong holding group, which has been on the road of export for more than 10 years, has launched its own brand "Ivani" in the exhibition. Relying on the strong processing ability and the promotion of underwear design, relying on the platform of the China Acupuncture Association to establish channels and brand image to start the domestic market, is the strategic decision made by Jung wing group. The brand is positioned as a mid-range brand, and the product is of high quality, but the price is cheaper, for example, a bra bra needs only 100 yuan. Such products gathered high popularity at the exhibition, and the degree of enquiry was very high. For those who want to buy products, they also want to open franchised stores, and there are many intentional franchisees. Under such circumstances, as long as a year or a year and a half will be able to open up a world in the domestic market, brand awareness and reputation will also be established quickly. And they plan to become a nationwide, well known female underwear brand with good reputation and reputation in five years.