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The Elegant And Elegant Model Of Urban Women -- Yan Ling Fashion

2012/3/10 11:01:00 36

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Yan Ling fashion business casual series

The Yan Ling fashion group was founded in 1986 by the Chinese brand woman Wang Yanling, from the Hebei Yan Ling Garments Co., Ltd., started to lead the high-end women's fashion by leaping development speed. At present, it owns many industrial organizations such as Beijing Yan Ling head office, northeast Yan Ling branch, Hongkong Eumbi subsidiary company, Shanghai R & D center and so on. It has developed into a large industrial group integrating design, research, production and marketing services.

Yan Ling women's shirt series

Yan Ling fashion group's main brand YANLING

Carve and Polish

The concept of art, creativity, every Chinese dress brings exquisite elegance to urban women.

After years of word of mouth, YANLING has become one of the most influential and inspiring women's clothing brands in China's mainstream society. The annual sales of clothing are 500 thousand pieces / sets, with sales exceeding 200 million.

In 2010, the group created the sub brand EVE BEAUTY (Evin Beattie), and EVE BEAUTY originated from the Bible Eve (Xia Wa), meaning "beautiful Xia Wa" to meet the young customers' personality needs for fashion and improve the coverage of customer groups.

In 2011, the Mara Lee, the latest fashion and leisure brand of Yan Ling group, was born, meaning beautiful encounter and pure friendship, providing more choices for girls who like traveling, fashion and personality. Martha,

Future strategic planning

In 2011, the strategic headquarters of the group was internationalized.

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In the future, we will formulate three new development strategies for the next ten years.

The first step is to leverage the capital and radiate the periphery.

That is to say, in the early days, Beijing centered the integration of North China, central and northeast markets, and formed the strong brand effect of the northern business circle.

The second step is landing in Shanghai, Unicom north and south.

That is to say, in the medium term, we should focus on developing self operated channels such as Shanghai, Shenzhen and Guangzhou, expand the market of East China and Southern China, and build a large business circle that combines the north and the south.

The third step is to infiltrate the West and layout the world.

That is, gradually developing excellent franchisees in the key cities of northwest and southwest China, realizing the dream of Yan Ling group going to the whole country and developing the foreign trade for the next ten years.

market

Lay a solid foundation.

Yan Ling Womens fur series

Company development process:

Founded in 1986 (YANLING) Yan Ling brand;

YANLING opened its first store in 1998.

In 2007, Hebei Yan Ling dress Co., Ltd. was formally established.

In 2007, there were direct counters in all kinds of shopping malls in Hebei.

In 2009, special counters were set up in over ten cities in Beijing, Shanghai, Ordos, Zhengzhou and Dalian.

In 2009, a thirty-six thousand square meter branch was set up in Shunyi, Beijing, with 9 Professional pipelines.

In 2010, we created the second line brand "Evin Beattie" and opened a store in Beijing Tianya mansion.

In 2010, the new headquarters of Shijiazhuang company upgraded to Eastern Mansion 13F.

In March 2011, YANLING brand appeared in the W4 Pavilion of China International Fashion Fair.

In June 21, 2011, YANLING held the fashion conference of "luxury and entertainment capital" in autumn and winter in Beijing. BTV anchors Li Kun took the chair.

In August 2011, YANLING women's clothing set up YANLING SOHO in Beijing SOHO center, Beijing. It concentrated on the departments of product development, marketing center and planning center, and made a highly strategic plan for expanding the national market.