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Business Layout From 9 Outlets To 17 Major Business Circles

2012/3/10 13:14:00 27

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Wuhan International Fashion Brand Market

"By the end of 2011, the total stock of the shops in Wuhan reached 3 million 340 thousand square meters, and the daily average traffic volume of the prosperous business circle could reach millions.

International fashion brands H&M, ZARA, C&A, UNIQLO and so on.

In March 5th, the research department of DTZ released a report on the development and Prospect of Wuhan's shop market.

The report predicts that in the next 5 years, 38 high quality shopping malls with a scale of 30 thousand square meters will be completed in Wuhan, with a total area of 3 million 320 thousand square meters.

High quality shopping malls are still mainly local developers, with a ratio of about 59%.

The domestic enterprises headed by Wanda, Yintai and Greenland Group are stronger than foreign enterprises, and the supply is 29%.

During the vicissitude of Wuhan business circle, from the 9 department stores of the traditional department store of Wuhan to the three pillars of Wu Guang, Zhong Nan and Zhong Jia village, to the competition of 8 major business circles (Wu Guang, Jianghan Road, Zhongjia village, Wangjiawan, Xudong, Zhongnan, street estates, Optics Valley), and the future 17 business circles (9 new business circles including post lake, Ling Jiao lake, Wang Jiadun, Jianghan along the Yangtze River, Wuchang Binjiang, Yang Chunhu, sage, Nanhu, four new) competition.

The larger the commercial map of Wuhan is, the greater the trend of business circle relocation.

Li Kongrui, director of the research department of Dade Liang Hua, said that due to the planning and guidance of the municipal government and historical legacy, the two core business circles of Wuhan Guangzhou commercial circle and Jianghan Road business circle formed a situation of "one core and more strength" with other business circles.

In addition, the construction and improvement of the orbit network system has made Wuhan's "1 hour life circle" conceived.

Taking Wu Guang and Jianghan Road business circle as the core, half an hour can reach the traditional business circles such as Zhongjia village, Xudong business circle, and other emerging business circles such as Lake chestnut, Wang Jiadun, Wuchang Binjiang and Jianghan along the Yangtze River, and 1 hours can reach Wangjiawan, Central South, first righteousness, street estuary and other business circles.

Last year, except for Wuhan.

Lane Bryant

Garrison

Sell well

Besides, international fashion brands such as H&M, ZARA, C&A, UNIQLO, etc.

international brand

For the first time in Wuhan.

These brands usually enter the shopping malls with the trend of being younger, such as Wuchang Asian Trade Plaza, Optics Valley International Plaza, Hankou central department store and Hanyang Wuhan Moore city.

At the same time, from the strong consumption ability and the steady development of Wuhan's economy, foreign department stores began to compete in Wuhan.

New world, Ruian and Hutchison Whampoa have been developing business projects in recent years.

For example, the newly developed Ruian Wuhan Xintiandi and Wanda's Han street and other projects quickly attracted large numbers of consumers to spend.

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In addition, field developers are also trying to enter Wuhan market in many ways.

In addition to actively participating in the auction of commercial land, it also invests in the Wuhan shops market by actively participating in the pformation of the old city, the pformation of urban villages and the direct purchase of shops.

For example, Hutchison Whampoa purchased the Hua Lou block in Jianghan District in 2005, while promoting the pformation of Wuhan's old city, while occupying Wuhan's traditional commercial flourishing and actively expanding. In early May 2011, the Kade commercial group of Singapore purchased a new public paradise with a total area of 40 thousand square meters for Jianghan Road business circle at 395 million yuan.

Li Kongrui believes that the long history and cultural details, strong economic foundation, convenient pportation network, strong purchasing power and increasing consumption radiation force make Wuhan attract more foreign investment, which has prompted a large number of developers to compete for the advanced position, providing favorable conditions for the development of Wuhan's shops market.

High quality shops rent steadily rising

At present, the rents of the shops in various business circles in Wuhan are quite different due to the differences in location and business atmosphere. The average rent of the two core business circles of Wuhan Guangzhou and Jianghan Road is 500-1500 yuan per square meter per month.

Li Kongrui introduced that the rent level of new business circles such as the water chestnut business circle is 180-500 yuan per square meter per month.

From 2006 to 2011, the average rent of Wuhan shops increased by 8% annually, and rents showed a steady growth process.

Li Kongrui said that the average monthly increase from 284 yuan per square meter in 2006 to 470 yuan per square meter in 2011.

By the end of 2011, the monthly rent reached 516 yuan per square meter, up 22% over the same period last year.

With the continuous improvement and development of Wuhan's business, it is expected that the rent level will continue to rise in the future.

He also pointed out that, at present, the development of shops in Wuhan is in the development stage, and the function and layout of business circles are homogenized. The construction of commercial projects depends largely on the experience and strength of developers. Better commercial projects will become the targets of many new projects.

Relative to the housing market, commercial real estate is affected by the economic environment.

policy

The impact of unforeseen factors such as environment is more obvious and investment is more risky.