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Insist On Brand &Nbsp; &Nbsp; You And I Go Together.

2012/3/11 15:38:00 14

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Really arrive

Two thousand and twelve

Is it? This is a summary of the 2011 morning news programme.

I think the answer to 2011 is a very interesting year.

As a business person, I sort out a series of marketing related events last year, and explore the valuable experience that these events leave us from the perspective of marketing. My conclusion is that understanding and insisting on the core value of the brand to customers is an important basis for making a correct choice.

When we focus on those who do best

brand

It will be found that the concepts are very simple, personalized and oriented by customers' concerns. All of their actions point to one point: make the brand.

Idea

Become a reality and always remember the core value of its products or services to customers.

A successful brand will always pay attention to the concerns of customers, and try to make the products that they provide can keep up with their interest changes. Pay attention to catching up with them instead of being smart enough to make some advance actions in order to surprise them.

In the important business events that took place last year, this rule has always worked: from the credit card incident of Bank of America to the DVD rent incident of Netflix, and to the re opening of old logo by Gap, consumers all know how to express their opinions by voting with feet.

For brands, this is a good thing. Because of this, enterprises must face up to the needs of consumers and continue to cater to their preferences.

Back to what I said just now, how can a brand do its best?

Topic of conversation

Come up.

If the brand finds out what new behavioral preferences the consumer may have left them, then don't be stubborn and adjust their direction in time, such as adjusting the maintenance requirements and changing the new packaging, but all these changes will revolve around the original idea of the brand.

On the other hand, if the manager of the brand changes himself in a hurry for any customer's dissatisfaction, trying to please everyone will lose the original meaning of the brand.

In other words, if you always want to please everyone, you will lose yourself and find yourself.

This is the golden rule in all fields of politics and economy.

As we can see in the news, if a candidate constantly changes his campaign intentions because of all kinds of people, he will wait to see his uncertain shape when the election day approaches.

In a word, if you live for everyone, it is not worth living.

The idea of maintaining core values at the same time will become more and more difficult to maintain while the brand grows and profits continue to grow. The same situation also occurs when enterprises are just beginning or in trouble.

Take Amazon as an example, the investors of the company complain about the negative effects of Kindle Fire on the company's share price. But the company's CEO Jeff Bezos knows very well that the company's governance is based on a long-term strategic vision based on long-term loyal customers' needs, and has not allowed these messy voices to cause the company to deviate from its normal orbit. Therefore, Amazon can become one of the fastest growing enterprises in the world.

To put it another way, the idea of business strategy came out of our family when we went to Disney park. There, though crowded, everyone was very happy. The stories and characters that Walter Disney had fantasies many years ago are still exciting.

When Disney's company has grown up and expanded to the world and the industrial chain has been greatly extended, the managers of the company have never forgotten the idea of Disney's Entrepreneurship: become the inspiration and joy of people's life.

Successful brands know who they are, and stick to it, just like Justin Biper does always rely on a doll face to fight the world, or as the Bank of America clearly stipulates that the additional costs are not part of the user friendly commitments.

Rather than the ten things that must be done in the next year, I think there is only one real necessity: to be yourself.