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Chen Li Shi, The Magician Of Product Image.

2012/3/11 16:06:00 22

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In the late nineteenth Century,

Britain

Tailor worth designing.

Clothing samples

For the first time hanging in a fashion shop for display, it was his casual act that made the display of clothes appear in the eyes of the masses.

Nowadays, display in the era of homogenization of commodities has become an important project in marketing system.

Brilliant merchandising enhances the added value of goods. For consumption, it attracts the eyeballs and the desire to shop.

Dressing the window model

Display is a static salesman.

Art

It's the owner of a clothing store in Hangzhou.

After graduating from college in 2004, he invested nearly 200 thousand. He became very ambitious and started his own "clothing business" with his classmates.

In fact, Art's major in university is clothing engineering and design, so opening a small shop is also a plan for itself.

Newborn calves are not afraid of tigers.

However, "when many shops around the world are selling cowboy series, the competition is quite fierce," Art said.

It was also at that time that the most Art wanted was to attract customers' attention.

"One day, I suddenly thought that the clothing displayed in the university could be used in the sales, so I began to pay attention to the display of the shop with vague memory."

Art said, in fact, people who often go to the store to scour goods know that, to be honest, when they come down, the first feeling is that the goods are almost the same.

"Because in the same season fashion spots, the intensity of commodities is too high and the chance of crash is too great.

And for every commodity details, it is often ignored. It is the most important thing to discard the brand loyalty and how to attract everyone's attention from here.

This is the charm of display.