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Wu Haiyan: There Is No Shortage Of Fashion Designers In China.

2012/3/13 20:27:00 25

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The second session in Wuhan

International apparel

Wu Haiyan, vice president of the China Fashion Designers Association and professor of The China Academy of Art, said that Chinese clothing designers have been developing stronger after years of development, and have their own advantages compared with foreign designers. China is not short of designers, but lack of marketing and integration.

Wu Haiyan, who is both a fashion designer and a professional teacher, has visited many developed countries such as Europe and Japan for many times.

She said that after studying abroad and working with foreign designers, we found that designers abroad had a very simple skill, and our designers were more comprehensive and had their own advantages in the field of creative design.

She said,

Although reform

At the beginning of the opening stage, there was no designer in the first place, but since the 90s of last century, with the establishment of the association of designers and the spread of international and domestic events, the designers of our country have gradually become stronger and have begun to emerge in the world.

Wu Haiyan said, compared with developed countries, we are marketing and integration.

Resources

There is a big gap.

Now, many developed countries have put the design base in China, and have called the best talents trained by Chinese universities. However, these Chinese designers only make the design assistance work, such as selecting materials, and so on, and put the original in their own country, which set obstacles for the growth of our designers.

At present, Chinese designers are also facing great opportunities.

Wu Haiyan said that a brand designer should cultivate his own research habits for broad market and target market, form identity, sensibility, application and design of the popular phenomenon, and have the professional ability to sort, classify, analyze, research and analyze the information of international and domestic market.

Some cities in China, such as Hangzhou, are creating a good environment to attract designers to start their own businesses.