• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Shoes Culture Of "Dragonfly"

    2008/1/19 0:00:00 10473

    Red Dragonfly

    In 2008, Wenzhou shoe merchants ushered in its twentieth year of development.

    From the beginning of the family workshop to the famous shoe market today, Wenzhou shoe traders are coming all the way.

    No one doubts the economic mentality of Wenzhou people. Similarly, few people recognize the cultural atmosphere of Wenzhou people.

    This unique term in Wenzhou, except for people who have been engaged in shoes making or shoe factories for many years, often implies "empty pockets, empty heads".

    In the development of over 20 years, Wenzhou shoe traders have gradually accepted modern management ideas such as brand, efficiency, modern management and virtual operation, while the emergence of red dragonflies has made up for the cultural gap.

    Clever use of OEM in 1995, the red dragonfly was formally established.

    At that time, there were more than 1000 shoe industry enterprises in Wenzhou, many of whom were outstanding, such as Kangnai, Jill, AOKANG and so on, while the number of shoe manufacturers in the country was even more. Such as sun Da, Fu Fu bird and so on, they were already well known. It can be said that the competition of footwear industry in Wenzhou and even the whole country was fierce at that time.

    "When choosing to enter the market at this time, it is very difficult for red dragonfly to take off."

    In 1995, most people were not optimistic about Qian Jinbo and his red dragonfly.

    "There are no factories, no products, three no stable markets, and a fierce competition environment."

    Speaking of the scene at that time, the Red Dragonfly's old workers are still fresh in their memory.

    However, there are 3000 shoe factories in Wenzhou, and the red dragonfly can complete the production through the configuration of social forces.

    Red dragonfly is not the first enterprise to start OEM in China, but it is definitely the first enterprise to use OEM flexibly.

    From 1995 to 1999, Qian Jin Bo did not spend time and energy on production until 1999. The total production base of red dragonfly was only two mu.

    By 2000, the Red Dragonfly began to build its own factory.

    When many of the newly established enterprises are making articles in the aspects of product management, paction and production, red dragonfly has promoted its own cultural brand for 5 years.

    Promoting sales by culture, in 1990s, Wenzhou footwear industry is already a strong hand, but this "strong" is almost all in the "manufacturing", and all are busy expanding factories and increasing production.

    However, another "Jungle" is even more important: the footwear industry in Wenzhou is very developed, but it lacks culture in general.

    Wenzhou shoe industry lacks cultural crisis, products lack culture, brand lacks culture, and entrepreneurs lack culture.

    Facts have proved that it is precisely the era of "mass production and busy production" that gave red dragonflies more brand promotion time.

    They have invested 200 thousand yuan and jointly organized a "Red Dragonfly Tour" column with Wenzhou TV station, creating a precedent for media companies to jointly run cultural columns in Wenzhou.

    Later, there were "Red Dragonfly scholarship", "Red Dragonfly food culture", "Red Dragonfly culture home", "Red Dragonfly children's show", "Red Dragonfly star football match" and "Red Dragonfly cup landscape painting competition" and other TV columns.

    At the same time, the annual "Red Dragonfly Red May" large-scale cultural activities have become a major attraction of Red Dragonfly's corporate culture, and also a brand name of the Red Dragonfly brand.

    At that time, some people questioned: "where is the cultural quality and culture embodied?"

    "Do you sell shoes or sell culture?"

    "What kind of culture do shoes have with shoes and culture?"

    Qian Jinbo said frankly that his understanding of shoes culture was very superficial at that time, only in the product packaging design, he integrated visual art; from the product styling design, he grasped the popular trend; popularized the corporate image and marketing services, and launched a series of cultural activities.

    However, this series of activities had an unexpected effect at that time.

    The cultural atmosphere of red dragonflies is quickly accepted by the society.

    At the end of 1995, the red dragonfly, which was only 9 months old, set an output value of 30 million yuan, paying 1 million 310 thousand yuan in taxes and making a profit of 1 million 680 thousand yuan.

    The creation of mainstream culture technology can be duplicated, but culture can not be copied.

    World-class brand names are not only rich in technical content, but also in pursuit of a strong cultural background. Culture has always been the soul and driving force of enterprise development.

    "Until today, when we feel the spirit of Coca-Cola which is striving to advance, taste the McDonald's fast food, experience the artistic taste of Italy's leather shoes, and appreciate Pierre Cardin's elegant demeanor, we know the wonderful culture."

    A very famous shoe manufacturer in China, with a pair of fine leather shoes, arrived in Italy and saw the famous shoemaking entrepreneur Ma nylon. After looking carefully at the shoes, he said, "I can score 99 points for these shoes."

    Where is the difference?

    Material and material ratio is almost the same, but it's only a single difference that makes the price difference between our leather shoes and Italy leather shoes ten times.

    "The difference is actually a cultural gap.

    To shorten this gap, we must start with culture.

    In 1999, Qian Jin Bo discovered that Chinese shoes culture with a history of 5000 years had not been noticed for a long time. So, the company began to concentrate on collecting shoes from ancient times to the Republic of China, and made shoes and culture, shoes and operas, shoes and allegorical phrases, shoes and jokes all made into sculpture such as "Zheng Ren Bu Lou", "scratch the itch" and "temporary cramming".

    In order to carry forward the Chinese shoe culture, in October 1999, the first specialized shoe culture center in China, the Red Dragonfly shoe culture research center, was established. The famous folklore scholar and Chinese folklore consultant, ye Da bin, served as deputy executive director, and jointly studied the Chinese shoes culture.

    Since then, the red dragonfly has found the concrete and accurate carrier of "shoe culture".

    • Related reading

    China Fur Leather And Leather Products Industry Enters "Golden Year"

    Market quotation
    |
    2008/1/19 0:00:00
    10328

    361 Degree List 2008 Forbes China Potential Enterprise List

    Market quotation
    |
    2008/1/19 0:00:00
    10728

    AOKANG Group Wins Annual Innovation Marketing Award

    Market quotation
    |
    2008/1/19 0:00:00
    10701

    The Five Congress Of Leather Industry Association Of Zhejiang Convened

    Market quotation
    |
    2008/1/17 0:00:00
    10384

    The First National Leather Inspection Center In East China Will Be Officially Operated.

    Market quotation
    |
    2008/1/17 0:00:00
    10290
    Read the next article

    The Shoe Industry'S Low Cost Era Is Over?

    主站蜘蛛池模板: 日本妇乱子伦视频| www国产成人免费观看视频| 99久久免费精品高清特色大片 | 狼群视频在线观看www| 极品无码国模国产在线观看| 女生喜欢让男生自己动漫| 国产午夜不卡在线观看视频666| 亚洲成色在线综合网站| 91久久偷偷做嫩草影院免| 真实子伦视频不卡| 日本免费一区二区三区最新| 国产偷自视频区视频| 久久av老司机精品网站导航| 五月天国产视频| 欧美黑人又大又粗XXXXX| 成年人视频在线观看免费| 国产FREEXXXX性麻豆| 九九久久久久午夜精选| 97精品人人妻人人| 直播视频区国产| 在线播放黄色片| 亚洲性图第一页| 999精品久久久中文字幕蜜桃| 正在播放国产美人| 大胸年轻的搜子4理论| 午夜精品久久久内射近拍高清| 一级毛片免费播放试看60分钟| 男的把j伸进女人p图片动态| 在线A级毛片无码免费真人| 动漫美女www网站免费看动漫| 中文字幕无码免费久久9一区9| 青娱乐免费视频| 日韩一级片免费| 国产女人好紧好爽| 久草视频在线网| 成人黄色免费网站| 欧美videosdesexo肥婆| 国产精品一区91| 久久国产一区二区三区| 黄色小视频app下载| 欧美xxxx极品|