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    361 Degrees Last Year, The Turnover Amounted To 5 Billion 569 Million Yuan.

    2012/3/15 14:57:00 16

    Business Billion Yuan 361

    On the 12 day, the announcement was made on 31st degree. From last July to the end of December last year, the turnover of the company was 2 billion 380 million yuan (RMB), the gross profit was 1 billion 50 million yuan, the net profit was 360 million yuan, the profit per share was 17.4 points, and the six month end interest rate was 7 points (that is 8.6 HK cents).


    Supplementary financial information shows that the annual report is comparable.

    benchmark

    The company's annual turnover increased by 14.8% to 5 billion 569 million yuan in 2011.

    The increase in sales and average selling price of footwear is much higher than that of unit cost. Gross profit has increased to 2 billion 360 million yuan, and gross profit margin has increased by 0.9 percentage points by 42.4%.


    As of December 2011, the number of exclusive distributors was maintained at 32. These distributors supervised 3410 authorized distributors, which owned and managed 7865 retail outlets.

    By December 31, 2011, the number of stores increased by 602 and 184 respectively over the same period in 2010 and 7263 in June 30, 2011 and 7681 in June 30, 2011, of which about 72% were distributed in three or smaller cities with obvious scale of operation.

    The net increase of 331 is in line with a more cautious opening strategy under the uncertain economic situation of the global economy. It plans to open about 600 new stores in 2012 (excluding 360 children's clothing).


    Among them, the business of children's clothing is 360 degrees.

    Industry

    Leading position, as of December 31, 2011, recorded a turnover of 187 million 200 thousand yuan, an increase of 15.6% over 2010, and a total of 1157 specialized shops, representing a net increase of 670 over the same period last year. In 2012, the target of 300 stores will be maintained in 2012.

    It was revealed that 361 degrees had been granted the right to design and produce.

    Sale

    Children's clothes with Hollywood cartoon characters Batman and Spiderman.


    In addition, in 2011, the brand was successfully launched for young people.


    China's strong economic growth and continued urbanization will continue to provide a favorable environment for the sporting goods industry.

    Therefore, the company is optimistic about the industry. Based on the uniqueness of the brand, it will focus on the development of the western and northern markets.

    In order to further consolidate the leading position of the market, we will continue to strive for perfection in the innovation and business operation mode.


    It is reported that the 31st degree was announced in August last year, and the fiscal year ending date was changed from June 30th to December 31st.

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