The Sale Of Spring Clothes Is Still Not Good, &Nbsp; The Short Spring Spring Clothes Are Embarrassed.

Spring clothes

The discount has already started.

Yesterday, at 11 in the morning, Xiao Zhao, who ran a clothing store in Hefei Changjiang Road, opened the shop door idly.

"It's raining again. There's no business like this before the weather opens."

Xiao Zhao complains.

Reporters learned that after the Spring Festival this year, the continuous rainy and low-temperature weather, so that spring sales have been in a "hibernation" state, although many sellers now give spring clothes a discount, but sales have little effect.

In a number of shopping malls and clothing stores in the provincial capital, the reporters saw such a scene: on the side shelves there were spring clothes, such as windbreaker and chiffon skirt, while the other side shelves were winter clothes that were being cleared.

The most interesting thing is that the winter wear discount is generally 3~5 discount, and spring clothing is also around 30 percent off.

However, although the spring powder is tender and tender, it is eye-catching and discounted, but the consumer sees much and tries little.

"It's hard to get warm just two days ago. Today it is cooling down. How can we do business?"

Red Star Road, a clothing store owner said that the purchase of spring clothing has been more cautious, but this year, such spring clothes are completely unsold situation is still relatively rare.

"Compared with the same period in the previous year, the sales of spring clothing decreased by nearly half."

Offline sales of spring clothes are not enough, and the same is true on the same line.

Monitoring data from a panning network show that the total number of new clothing products on the Internet has increased by more than 20%, but the search volume related to spring costumes has increased by only 5.32% over the past seven days.

At the same time, online spring clothing prices are also falling all the way.

Statistics show that the price of new men's and women's clothing has decreased by 26.7% on average within two weeks.

Many websites, such as Xiu Xiu net, era ten thousand goods and excellent purchase network, have launched large-scale spring sales promotion activities. At the same time, there are many spring clothing sales and many Tmall clothing brands.

Spring is short and spring clothes are embarrassed.

"The spring of Hefei is very short, and it is not very good for the spring dress sales itself."

Xu Hui, the head of a shopping mall planning department, told reporters that Hefei brands have control over the volume of spring clothes, and the overall inventory is not large.

"Even so, due to the weather is not strong this year, the weather is still cold in mid March, coupled with more intense competition in new shopping malls, spring sales are not optimistic."

He said that spring rebate activities in previous years usually took place during holidays, but now there are similar promotional promotions every weekend.

For spring clothes, the more serious is yet to come.

"In general, summer wear comes on sale in April, so the weather situation in recent years has compressed the sales cycle of spring clothes very short, and spring clothes have become a pitional garment before winter wear and summer wear."

Insiders said that businesses must adjust their weather characteristics to do their clothing business.