Si Jie Keeps The Annual Gross Profit Margin Guidelines, And Europe Is Still Struggling.

The image of Esprit starts with the three horizontal "E" mark of esprit. This memorable mark can be found in Esprit retail stores in forty-six countries.

The design of the logo shows Esprit's youthful, lively, interesting and creative side.

Based on keeping the simple, clear and outstanding style of the logo, Esprit constantly innovating design ideas and matching the purpose of "often different, no change", regularly displays Esprit tags in different colors or words, giving customers a refreshing feeling.

Esprit is committed to creating a unified and coordinated brand image, so that consumers can experience unique Esprit fashion in any shop in the world.

Whether Paris, Hongkong, Sydney or Shanghai, consumers see and feel the image is unified, prominent, active and creative.

The big billboards, bright windows, and full of vitality are just in tune with the relaxed and lively mood of the music, products and shop assistants in the shop.

In short, the image of Esprit itself is a warm and happy feeling.

Now, Zhou Fuan, chief financial officer of Si Jie <00330.HK>, said at the investment seminar that although the gross profit margin in the first half of the year (7 to December) rose to 4.3%, higher than the original annual guideline, the cost in the second half year will rise, and the gross profit margin in the traditional spring and summer (lower half year) is lower than that in the first half of the year. Therefore, the guideline for maintaining the gross profit margin of the whole year is 1-2%.

Zhou Fuan said that the timetable for refurbishing traditional shops as a concept store will be delayed.

However, he stressed that the average unit price in the Cologne concept store in Germany is higher than that in traditional stores.

In the first half of the year, the group's provision for customs stores was enough. Only about 10-20% of the existing branches still recorded losses, such as Australia and New Zealand, which only recorded a slight loss, which is different from the huge losses in the US market.

Zhou Fuan added that he had confidence in the quality of the group's products. The product maintained its current market position, which was more expensive than the "Zara" brand product and was more expensive than the "H&M" brand product by about 25%, and the number of products in the store was reduced, so as to enhance the procurement efficiency. "10-15%"