Parity And Luxury Temporarily Win &Nbsp; Marni&Nbsp; At&Nbsp; H&M Cooperation Fund To Launch Another Boom.

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Marni at H&M cooperation fund launched again

This year the luxury price continues to blow.

In March 8th, H&M, a famous fast selling brand, joined the Marni at H&M series launched by Italy luxury brand Marni, which was sold at about 260 H&M stores and online in the world. 14 shops in 10 cities in China are listed here, including Hangzhou the Mixc store.

Although the weather is cold and rainy, the sale is still a big rush.

On the eve of the sale, many customers queued up at H&M store in the Mixc overnight.

In Shanghai, the earliest customers began to wait at 8 a.m. on the 7 day.

Seeing that H&M's wave of cooperation is coming, and there is no sign of stopping, another fast selling brand giant ZARA seems to be unable to resist it. Recently, the fashion industry has announced that ZARA will cooperate with Dior's former designer, John Galliano, to cooperate with the new series.

It seems that the cooperation between luxury brands and fast selling brands will continue to blow in 2012.

I queued at two o'clock the day before yesterday.

Australia study MM brush 10 thousand and 8

Although this is already

H&M stores carefully prepared 14 color bracelets for customers, one group for every 30 customers, shopping in order, two for each style, and 15 minutes.

In order to cooperate with the sale, H&M also deliberately started the business from 10 to 8.

At the top of the list are three young boys and girls. Miss Lin, who is studying in Australia, is just returning to Hangzhou for vacation.

"We queued at 2 yesterday afternoon! It's a bit hard this evening, but I think it's worth it when I think that clothes will soon be bought."

In order to make full use of the precious 15 minute purchase time, Miss Lin has preferred the styles and sizes on the H&M official website beforehand.

"When we go in, we'll take the goods separately. You can take men's clothes, I'll take ladies' clothes, and you'll take bags and accessories."

Three people have already deployed everything.

At 8 o'clock, H&M opened the door to greet guests.

The first batch of 30 guests flocked in, and suddenly began to rob.

In fact, the volume of goods is much more than that of last year's Versace for H&M, but worried that the style of Chinese style was robbed, plus the time limit, so that everyone's small universe broke out, and everyone was fighting harder than anyone else.

15 minutes later, Miss Lin three put up seven or eight shopping bags and checked out at the counter: eighteen thousand yuan!

The price of this cooperation series is close to the people.

The clothing store owner also comes to "purchase".

When

On the same day, there were also some keen clothing merchants who rushed to the scene to buy them in bulk, and then sold them through the Internet or physical stores.

Some people even admit that as a sample, I believe there will soon be a copycat version.

At the launch site, there were three lines of people who spoke in a foreign accent and acted quickly. They only took two pieces of code, no matter how they looked. Almost every one took two pieces, and three people could take six.

One of the men told reporters about the gap between their clothes. They are from Anhui and do business in Hangzhou.

Is it still unknown?

From Jimmy Choo, Karl Lagerfeld, Stella McCartney to Comme des Gargons, Lanvin, Versace, and has been constantly collaborated with the designer, set off another wave of fashion craze.

Who is the next partner of H&M, and even become a hot topic of speculation in fashion.

H&M also said that they hope to bring more designers cooperation series to customers in the future, and provide them with the best price and fashion and quality.

In the face of H&M, the series of cooperation has produced powerful eyeball effect, and ZARA, a fast selling brand giant, can not sit still.

At the end of last year, Dior's former designer, John Galliano, finally came to news of the new series of cooperation with ZARA.

If the rumors are true, the series will appear in shops around the world in spring and summer this year. ZARA

Whether H&M is launched in limited series is unknown, but with Galliano's charisma and talent, this series should be enough for fashion lovers to run around again.

From court to marriage

Parity and luxury win for the time being

The imitations of fast selling brands have made the luxury of luxury brands infuriated.

At one time, all the luxury brands were suing the fast selling brands for plagiarism and infringement.

In 2007, Chlo came to court in the name of "plagiarism" to the British high street brand Topshop.

As a result, Chlo e wins.

However, these big names soon discovered that they could not stop the strong market penetration ability of fast selling brands, and could not change the fact that consumers began to become rational and smart.

Since hostility is not beneficial, it is better to become friends and make profits together.

As a result, a large number of luxury brand designers walked down the altar, quietly releasing the past with the fast selling brand, and launching various cooperative series.

The fast selling brand has gained more hot sales and higher attention. In turn, cooperation has also made the old luxury goods more close to the younger generation and expanded the source of tourists.

It is predicted that 2012 will be a big cooperation year between the major brands, and will produce more luxury series.

If it is true, it is undoubtedly an exciting thing.