The Operation Of Guangdong'S Clothing Industry: Shutting Down Phenomenon Exists &Nbsp; Foreign Trade Is More Difficult Than Domestic Sales.

After the Spring Festival in 2012,

The survey was conducted in various forms including questionnaires, telephone interviews, field visits and micro-blog discussions. It involved 8 cities and 16 garment industry clusters in Guangzhou, Foshan, Shenzhen, Dongguan, Zhongshan, Zhuhai, Kaiping, Chaozhou, Shantou and so on. A total of 73 enterprises and 9 cluster questionnaires were recovered.

40% of the enterprise samples belong to the brand enterprises, 50% of them belong to the production and processing enterprises (30% of which are domestic sales processing, 20% are export processing), 10% are service enterprises (including computer software, e-commerce, professional market, etc.).

In 2011, influenced by many unfavorable factors such as RMB appreciation, rising production and operating costs, financing difficulties and external demand, Guangdong's apparel industry was running low overall, the profit level was declining, the pressure of development and even the survival pressure of garment enterprises was increasing.

There are more or less shut down phenomena in garment industrial clusters all over the province, and the phenomenon of outage of some equipment is more common. Among them, the export oriented enterprises are greatly influenced by the international market, which is more difficult than the domestic ones.

The survey shows that the overall operation of clothing in Guangdong in 2011 is not optimistic.

I. production: slow growth

In 2011, clothing enterprises in Guangdong above Designated Size completed 5 billion 980 million garment production, accounting for 23.52% of the total volume of the country, including 2 billion 787 million knitted garments and 3 billion 192 million woven garments, which increased by 4.44%, -1.64% and 10.39% respectively compared with the same period in 2010.

In 2011, clothing production in Guangdong remained the first in the country.

Two, export situation: steady decline

In 2011, Guangdong exported garments and accessories 31 billion 434 million US dollars, an increase of 13.59% over the previous year, an increase of 4.75 percentage points lower than the national total, accounting for 72.67% of the total export volume of textiles and clothing in the province.

Since April 2011, the growth rate of garment exports in Guangdong has been narrowing every month, showing a trend of falling month by month.

The rising price of raw materials and the rising cost of labor have led to an increase in the average unit price of export clothing products, an increase of about 15% over the same period last year, and the total export volume of clothing in Guangdong showed a trend of steady decline.

Three, investment situation: fixed assets investment ranking

In 2011, Guangdong textile and garment industry completed investment of 34 billion 918 million yuan, an increase of 28.02% over the same period last year, accounting for 5.14% of the country, ranking tenth since March.

There are 1086 construction projects this year, 789 new projects and 842 completed projects.

Last year, Jiangsu, Zhejiang, Shandong, Henan, Jiangxi and other provinces were quite active in investment in fixed assets, ranking the top five.

Compared with several other major clothing provinces, Guangdong's textile and clothing investment in fixed assets is obvious. Since the financial crisis, its ranking has been hovering around 8-11. At present, it is about Jiangsu's 1/3 and Zhejiang's 1/2.

Four, industry self-evaluation: general operation in general

For the overall operation of the past year, 64% enterprises in the survey were evaluated as "general", 30% as "good", and 6% as "poor".

The average sales volume of these enterprises increased by 25% and profit margins increased by 15.6% last year.

Because most of the enterprises surveyed are members of Guangdong clothing association, they are mostly high quality and relatively competitive enterprises in the industry, and there are more small and micro garment enterprises in the province. Their operation will be worse.