Super High-End Cigarettes Rush To Luxury Goods

What about the super high-end cigarette market in Shenzhen? How should we view the market and consumption behavior of ultra high grade cigarettes?

Reporter survey found that the Shenzhen market retail price of 800 yuan / above super high-grade tobacco varieties are quite rich, but the retail price of the market is a bit confusing. And reporters in recent days in Shenzhen some gift recycling shop to see, its high-end cigarette recycling business is quite popular.

　　 Ultra high grade cigarettes are out of stock.

Yesterday, reporters at a special smoking school opposite the women's building in Jing Tian Road saw that there are very rich varieties of super high quality cigarettes, such as "Panda", "Yellow Crane Tower 1916", "Nanjing 95 extreme", "Cordyceps sinensis", "emperor", "double happiness and honorable goods", "Jin Shengsheng collection", "good days flourishing", "precious tobacco flourishing age" and so on. Reporters noted that the price of these super high-grade cigarettes is about 800 yuan to 1000 yuan per item.

It is understood that these super high-end cigarettes before the Spring Festival sales are very good. Just after the Spring Festival, many super high grade cigarettes appeared to be out of stock. At present, super high grade cigarettes in special tobacco industry are only recently arrived.

The reporter asked the attendant of the special smoking shop. Is there a big China listed just now? The salesperson told the reporter that he heard about the news of the listing of the cigarettes, but there are no stores at present. "It is said that it is very expensive, and it needs to sell about 1500 yuan on the market."

"Did you have the" Yuxi Manor "listed in September last year? The salesperson said that the shop had sold this kind of cigarette, but it was difficult to get the goods, and it was still out of stock at the moment.

Reporters noted that with the market, "Yellow Crane Tower 1916" generally sold 1600 yuan /, "Nanjing 95 extreme" 1500 yuan / article, the special cigarette shop's super high-end cigarette prices did not exceed 1000 yuan / article. This makes reporters puzzled.

Sales staff told reporters that the special smoking line is state-owned enterprises, according to the provisions of the State Tobacco Monopoly Bureau, the maximum retail price of domestic cigarettes should not exceed 1000 yuan / article. Therefore, no matter which kind of super high-end cigarette is sold here, the highest price will not exceed 1000 yuan / piece.

An unnamed person in the Shenzhen tobacco industry also confirmed that the State Tobacco Monopoly Bureau did have the highest price limit policy for tobacco retail when interviewed by the Shenzhen business daily. He said that in accordance with this policy, the current market sales of each of the more than 1000 yuan of super high-grade cigarettes are "not approved by the relevant state departments."

Yesterday, reporters saw in the first floor of Jing Tian Bao, a special counter for cigarettes and liquor. The super high-grade cigarettes sold here were "Baisha and Tianxia", "Yellow Crane Tower 1916", "Nanjing 95 extreme", "good days flourishing", "double happiness code drilling and other products" and so on, but the price was much higher than that of the special smoking line. Here, "Baisha and the world" 1550 yuan / article, "Yellow Crane Tower 1916" 1500 yuan / article, "Nanjing 95 supreme" 1200 yuan / article, "good days flourishing" 950 yuan / article, "double happiness scriptures drilling goods" is sold 900 yuan / article.

　　 Nearly 50 cigarettes sold for over 800 yuan / piece.

According to the general view of the tobacco industry, the retail price of 800 yuan or more can only be called Super high-end cigarette 。 Then, how many kinds of super high-grade cigarettes do you have on the market?

In a statistical report, the reporter saw that as of May last year, the retail price of 27 brands and 48 specifications of 19 enterprises in China was over 800 yuan.

China tobacco online report said that China's cigarette brands now usher in an era of continuous breakthroughs and high-end. "11 brands across the country have launched 15 hyper thousand products." Reported that in 2011, the retail price in the 800 yuan / above super high-end market, sales volume has been close to 90 thousand boxes, and ultra high end market in recent years, "has been in the rapid growth, the market capacity is expanding, the market demand is constantly increasing."

The general view of the tobacco industry is that China's super high-end cigarette market will usher in a new round of rapid development in the next few years. Because of the huge profits of super high-end cigarettes, cigarette companies will continue to spare no effort to build their own super high-end cigarette brands, and competition will become more intense.

Recently, the emergence of super high-end cigarette brands has not stopped. In September last year, the main concept of "Yuxi Manor" was listed. It is reported that the highest price of this kind of cigarettes in Yunnan, Chongqing and other places is 2400 yuan / piece. With the concept of "Fuchun mountain map", which was hit by a sensation last year, Hangzhou Liqun launched the "Liqun Mountain Residence", which allegedly priced more than 5000 yuan. {page_break}

　　 Upmarket cigarette imports into recycling market

Over the past few days, reporters visited some of the gift recycling stores in Shenzhen and found that high-grade cigarettes have become the "circulation goods" of gift recycling shops across the country. In these recycling shops, all kinds of cigarettes can be recovered, and the most expensive ones are super high grade cigarettes.

At a gift recycling shop in Jing Tian Bei Road, the reporter learned that the recovery price of "Yellow Crane Tower 1916" is 1100 yuan / piece, but it should be sold for 1600 yuan / piece. The price is 750 yuan / the "soft China", the recovery price is 600 yuan / article. In a recycling shop in Jintai square, the female shopkeeper told the reporter that "Yellow Crane Tower 1916" was recovered at the price of 900 yuan / around here.

At a recycling shop in the lotus market, the shop assistant told reporters after calling the boss that the recovery price of "Yellow Crane Tower 1916" was 1200 yuan / 3, and the "soft China" with 3 heads was recovered by 650 yuan / piece. He told reporters that their cigarettes were mainly sold to some large wholesalers.

Also in Lianhua North District, there are 3 gift recycling shops on the side of Peking University Hospital. A salesperson named Shaw told reporters that the recovery price of "Yellow Crane Tower 1916" was about 900 yuan, and the specific price was "to ask the boss" because the super expensive cigarette could hardly sell a bag in a month. Mr. Xiao said that this kind of high-grade cigarette recovery would be "hot" many years ago, and the recovery price was much higher. "The recovery price of a" soft China "is about 50 yuan, because there are quite a lot of gifts and gifts during the Spring Festival.

　　 Tobacco industry last year Tax and profit Increase by 20%

The information disclosed by the National Tobacco working conference in 2012 is that in 2011, the key brands in the tobacco industry developed most rapidly in recent years. Data show that the tobacco industry achieved a profit of 752 billion 956 million yuan in 2011, an increase of 138 billion 289 million yuan, an increase of 22.5%, and a 600 billion 118 million increase in the national fiscal year, an increase of 22.82% over the same period last year. In 2011, China tobacco was born with 3 sales brands of over 3 million boxes and the first annual sales income of more than 100 billion yuan. The annual sales revenue of over 100 billion yuan is the high-end brand of "China". In 2011, the sales volume of "China" tobacco reached 940 thousand and 600 cases. The sales revenue of "China" cigarette was 50 billion yuan, but it was in 2009.

Another set of data may shed light on the driving effect of ultra high quality cigarettes on the market in recent years. In 2011, the average price of single box wholesale reached 26 thousand and 600 yuan, an increase of 1 thousand and 600 yuan compared with the same period last year, equivalent to 106 yuan per cigarette wholesale price.