Looking At Fabric Enterprises To Enhance Market Development Capability Through Exhibition

Compared with autumn and winter in Shanghai in the second half of the year

Market environment is not a determining factor.

"The market will be more difficult in 2012. The main problems include: the export market is sluggish, the quantity and quality of orders in Europe and America and Japan have declined, the market demand is low, and consumer confidence is not enough.

For cotton related enterprises, the price difference between domestic and foreign cotton is obvious, and the competitiveness of products is insufficient. The rising cost of human resources makes the competitive pressure from neighboring countries increasing. "

Qin Jianye, a Limited by Share Ltd of Black Peony (Group), has recognized the market environment this year by the domestic fabric enterprises.

Shen Jiabing, standing vice president of Jiangsu Zhengyang group, believes that the overall market environment in 2012 may be equivalent to 2011, but "the first half of 2012 will not be as good as the first half of 2011, and the second half of 2012 will not be so bad in the second half of 2011."

Fujian Shishi Hualian Garment Accessories Co., Ltd. has direct sales in 60 branches throughout the country. In Jiangsu, Zhejiang, Guangdong, Fujian and other garment base areas, the branches are very intensive, and most of the products are sold to domestic clothing brands.

Pan Minxiong, manager of Beijing branch, said that the market environment is rather difficult this year, especially the export environment. Therefore, enterprises will adjust their product mix according to market changes. As far as Beijing branch is concerned, it has been doing more accessories for Down garments and accessories. This year, it will increase the development of garment customers, expand customer groups, and develop new products at the same time, developing from the aspects of technology, material, shape and function.

Shen Xuefeng, a senior woman in Hangzhou women's clothing and dyeing Co., Ltd., is very confident of Chinese fabrics.

He told reporters that although garment processing has moved to Southeast Asia and other regions, most of the fabrics they need are imported from China, so Chinese fabric enterprises have room for survival both in the international market and in the domestic market.

He believes that the current domestic clothing sales are not good, not entirely a market problem, and the problems caused by abnormal weather are also great.

By the end of last year to the beginning of this year, when it was cold, it was not cold. Now it is not hot when it is hot.

The sales of garments are not smooth, and the fabric market is naturally weak.

First, fight the market.

Sun Bin, executive vice president of Sheng Hong fabric company, believes that the fabric innovation is ahead of the garment market for a period of time, and will dominate the direction of the clothing market.

As a fabric supplier, first of all, we must improve product quality and create fabric brand image.

The market depends on competition, but there must be a foundation for spelling. This is the product, and whether the product can be recognized by the market depends mainly on the vision of R & D.

"The trend of the chemical fiber market in 2012 is a new style of imitation ecological fabrics, such as imitation wool, wool like fabric, imitation silk, imitation linen fabric, Imitation cotton fabric, etc.

The fabric is very close to ecological fabrics both in sense and feel. "

Sun Bin said that this year, Sheng Hong focuses on the imitation of ecological fabrics. The product structure has changed greatly over the past years. The past products are more complicated. This year, the products are mainly made of fine products and some conventional and practical fabrics.

The Jiangsu Beijing exhibition will bring a group of new products with new materials, new flower styles and new styles. In promoting these products, we should also do some appropriate promotion in terms of environmental protection and functional concepts.

Shen Jiabing told the author that Zhen Yang is planning to create a home textile brand and strive to have a place in the domestic textile industry.

The new products of Danyang Dan Sheng Textile Co., Ltd. are mainly made of white dyed yarn dyed fabrics. With their technical advantages, the white woven varieties can be dyed by multi component raw materials, which has advantages in cost, speed and color flexibility than yarn dyed fabrics.

"The structure of species is mainly focused on reducing labor and reducing cotton consumption, but it is mainly aimed at customer demand."

Shao Yuhao, chairman of Dan Sheng, said.

Suzhou Sunni Textile Technology Co., Ltd. has adjusted product structure for outdoor market this year, and has launched three new products: Anti UV skin fabric series, Imitation cotton quick drying fabric series and no downing down down fabric series, which has made great efforts in the practicability, comfort, abrasion resistance and environmental protection of outdoor clothing.

"In view of the particularities of the outdoor industry, customers are increasingly demanding data on the functionality, comfort and wearability of garments," he said.

We must try our best to meet their needs. "

The "Danmao Stretch" of Jiangsu Dan Mao textile Limited by Share Ltd, represented by fashionable woollen fabrics, last year at the Shanghai fabric exhibition, left a deep impression on the author.

Before the Beijing fabric exhibition, the author looked at Dan Mao's new products to Jiangsu Dan Mao textile Limited by Share Ltd.

"The elastic fabric with classic elegant flower appearance is on the rise in the application of women's clothing, and the slight velvet feeling and different functional finishing are the highlights of this season's development.

We have a strong innovation team with persistent innovation mechanism, technology and product innovation, throughout the whole system of Dan Mao innovation.

The chief minister talked.

Expand market services more critical

"Made in China", "created in China" and "run by China", Chinese fabrics are facing pformation and upgrading as well as other Chinese products.

The interview at the early stage of the exhibition impressed the author deeply about the pformation from manufacturing to creation.

But in addition to product development, marketing strategies, marketing channels and marketing tools also play a crucial role.

Some enterprises believe that the biggest pressure of pformation is how to do well in service. This is precisely the confusion caused by the pformation from production enterprises to production and service enterprises, and this confusion has already been realized by fabric enterprises, and efforts have been made to make up for deficiencies.

Sheng Hong fabric also develops the domestic and foreign trade market.

Foreign trade set up a special trade group to communicate with customers, to provide faster and better services for customers' requests, and to take relative forms with brands in domestic trade.

SunI worked hard to open up the market channel, in addition to continuing to find customers in the form of word-of-mouth, trade shows, e-commerce, and other professional design institutions and trend information agencies, hoping to get more inspiration and new market opportunities from the front line.

Zhen Yang Group's focus this year is to open up the domestic market. For this reason, scientific and technical personnel and marketers have organized in-depth research on this year's market, looking forward to reaching more customers through the Beijing fabric exhibition, especially the customers in northern China.

Shen Jiabing said that as for the market, fabrics as intermediate products, the channel innovation is relatively narrow, and the most direct effect since a long time comes from the direct meeting of production and marketing. "Now we need to find more platforms to achieve a certain promotion effect."

Dan Mao is also increasing the proportion of domestic sales, using the advantages of its product development, and stimulating domestic demand with new, unusual and special products. Hangzhou Xinsheng dyeing and finishing Co., Ltd. is also working hard to open up the domestic market.

Jiangsu Huaye Textile Co., Ltd. mainly produces yarn dyed thin fabric containing cotton, which is mainly exported. Originally it was mainly produced according to customers' samples. Now we are changing our thinking and increasing research and development efforts, and developing new products that fit the market according to fashion trends and customer needs.

Zhang Jufang, general manager, told the author that the most important thing now is to meet the requirements of customers for new fibers, new flowers and new organizations, establish long-term cooperative relationship with clothing brands, and cooperate with some design companies and other intermediary companies, in line with their variety development efforts, and strive to expand the marketing radius of products and enhance their visibility.

The black peony group's market expansion is more daring. Based on its brand superiority, quality and research and development strength, it has launched the two terminal brands -- ROADOR, a high-end leisure apparel brand located in the exclusive stores and business super channels, and ERQ, which combines the online marketing and offline experience stores. It provides consumers with high quality and high quality jeans consumption while also creating new profit growth points for the enterprises.