Encouraging Results Of The First Spring Paris Exhibition

"The Paris show has consolidated the position of Chinese textile enterprises in the European market, and the results are encouraging." Lin Yunfeng, vice president of the textile industry branch of China Council for the promotion of international trade, said at the press conference held recently at the China Textile and clothing trade fair (spring) and Paris International Clothing and apparel Procurement Exhibition (hereinafter referred to as Paris exhibition), China's textile and garment industry has a rapid development momentum, and China is willing to expand the European market with high-quality clothing and inject new elements into the European market.

Sponsored by China Textile Industry Federation and jointly organized by China Council for the promotion of international trade (hereinafter referred to as the "Council for the promotion of international trade"), China clothing association and Frankfurt Exhibition (France) Co., Ltd., China Textile and clothing trade fair (spring) and Paris International Clothing and apparel purchasing Exhibition (spring) were held in Le Bourget Exhibition Center, Paris, France on February 16 The curtain is down. In order to meet the needs of European market and Chinese enterprises, the exhibition was held in spring for the first time businessman participating in an exhibition According to the feedback from the audience, the spring exhibition has achieved satisfactory results.

The spring exhibition follows the mode of holding autumn exhibition and TEXWORLD international fabric exhibition in the same period, giving full play to the advantages of linking up the upstream and downstream of the industrial chain. The total number of fabric and clothing exhibitors in various countries exceeded 700, with a total exhibition area of more than 20000 square meters. In this Paris exhibition, China Textile and garment trade fair (CTAF) is the most important national exhibition group, with nearly 30 enterprises participating. The exhibitors are mainly from Zhejiang, Jiangsu, Shanghai, Tianjin and Fujian. Ningbo Shanshan, Ningbo HengYuan, Zhejiang Carr and other enterprises have been participating in the exhibition for many years. The exhibits mainly include men's and women's clothing, children's clothing and clothing, etc. the high-quality exhibits and perfect details are very suitable for the European market demand. At the exhibition site, the Chinese and French organizers closely investigated and paid close attention to the overall situation and exhibition effect of Chinese enterprises, and fully interacted and exchanged with the design director of Frankfurt exhibition France company and relevant industry insiders Chinese clothing The design level and manufacturing technology of the products have reached a certain height. But in how to highlight the advantages of their own products and Exhibition skills, there are still many areas worthy of improvement.

For professional buyers, clothing procurement should be based on the market positioning of their products on the one hand, and also in line with the trend of the next season. At this Paris exhibition, Chinese exhibitors adjusted the style and quality of exhibits according to the needs of European buyers and the changes of fashion trends, and achieved good results. In terms of men's wear, the cashmere wool blended men's jacket and shirt brought by Hengyuan Garment Co., Ltd. from Ningbo, Zhejiang Province, are welcomed by buyers due to their excellent materials and exquisite cutting. In order to cope with the current unfavorable market environment, Ningbo Hengyuan has adopted the strategy of "combination fist" to expand the order quantity, get preferential one-time payment, and improve the customs clearance efficiency, so that the order quantity does not drop but rises, and the competitiveness of its products in the European and American markets is becoming stronger and stronger. Zhejiang Carr tie Co., Ltd. has stepped up its development efforts. The tie styles brought by this time, whether classic or newly developed preppy series, have good repercussions. In particular, SCOTTISH PLAID tie with thin jeans or slim suit is the trend of the new season. For women's wear, the cotton jacket and functional windbreaker brought by Ningbo Bridger group have been favored by European buyers. Zhejiang Aimei attaches great importance to design research and development, and believes that design is the key to win the market. With its R & D strength and accurate grasp of the European market, Amei has gained a lot, and its exhibits are very popular with buyers on site.

It is reported that the autumn Paris international clothing purchase The exhibition will be held at Le Bourget Pavilion in Paris on September 17. The exhibition will continue to be held in the same museum as the TEXWORLD international clothing and fabric exhibition in Paris. The relevant person in charge of the Council for the promotion of textile trade said that European textile and garment enterprises are very much looking forward to cooperating with Chinese enterprises, but they also have their own requirements for Chinese enterprises. In addition to basic links such as quality and logistics, they pay more attention to design ability, anti risk ability and protection of intellectual property rights. After more than 30 years of development, China's textile and clothing industry relies on and has rich and high-quality labor resources, good infrastructure, perfect industrial supporting facilities, and strong design and research and development ability, which makes the connotation of "made in China" gradually improve from quantity to quality. It is difficult for foreign buyers to find a supplier that can fully replace China. Some enterprises obtain the qualification of global high-quality manufacturers with their own strength, and strengthen the protection of product intellectual property rights and the establishment of corporate social responsibility. These are the advantages of Chinese enterprises in expanding the European market and seizing market opportunities.

Paris exhibition is located in fashion procurement, in order to provide a comprehensive window of trade, information and fashion for global exhibitors and professional visitors, and link the three industrial chains of designers, fabrics and fashion. With the recovery of European economy and market, the autumn Paris exhibition cannot be missed.