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Japanese Clothing Brand Earth&Nbsp; Music&Ecology Held Spring New Product Launches

2012/3/21 22:12:00 53

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In March 17, 2012, earth music&ecology, the Japanese clothing brand, brought the 2012 spring new product conference in Shanghai Raffles atrium.

The theme of this conference is "Happy Girl, Happy Day". The show is like a dream amusement park in a fairy tale. It stands in front of the guests. It is a large luxurious merry go round, specially designed for the guests. It is full of dreamy and joyful "maiden wind".

The models went down from the merry go round to show the audience 2012 of the brand's "Happy" spirit.

Spring

New products.

In the spring of 2012, the earth music&ecology brand developed a comfortable product based on the "natural pie" style, using the warm texture and unique handle of natural materials.

This season, the brand launch: "Girl & Boyish sweet and straightforward, Feminine & Mannish will be neutral, Natural Feminine natural female, Casual Feminine casual women" four series.

Coral pink, goose yellow, peppermint green and other ice cream colors and powder color, beige, milky white and other skin color to add a lot of highlights for this season's single product.

In terms of material, lightweight materials, lace and chiffon are added to add details, pleat and thin pleats to make the products more sweet and full of soft maiden complex.

Girl & Boyish sweet and frisk series: it has a sweet girl style that is mainly made up of western style dress and skirt, with pleated and multi layer cake skirt cut, and a more loose and wide sleeved design.

Collocation comfort

Cut trousers or skirt, add lace, embroidery and the season's main color pink, white, with a sweet flavor of the little boy style.

Feminine & Mannish will be a neutral series: as well as knee skirts and dresses, basic knitted blouses, pink and tender ice color and exquisite lace design. Many colorful products can make OL enjoy the sweet coloring of colors and materials.

Natural Feminine natural female series: dress and skirt as the main spindle, lace and embroidery, broken flowers and other female elements decorate a single product, fresh and sweet female style.

Casual Feminine leisure Women series: take the belt

Sense of leisure

The trousers and work wind jacket are the focus of the design, with a little boy's lad and lace and embroidery detail decorations.

In addition, the conference also specially invited the famous fashion hairdresser from Taiwan to be the modeling person of Taiwan's "woman I biggest" program - the JUDY Happy scene brought the wonderful Happy Girl fashion class.

I would like to share with you how to quickly change into "fresh and beautiful girl".

This show is the first time that the brand has entered China. The earth music&ecology brand was established in Japan in 1999. It used the language of music, the breath of art and the material of environmental protection to convey the natural, fresh and lovely "Sen girl" clothing concept to the world. Now it has become the leading brand of Tokyo young people's market.

In 2011, Mr. Ishikawa Yasuharu, the founder of the brand, came to China with earth music&ecology, opened 2 stores in Raffles square in Shanghai and Hongkou dream store in Shanghai, and planned to expand the number of stores in 2015 to 120 in China.