Tracing The Market Circulation Route Of Kana Shoes

Adidas, Nike, KAPPA, Lining, Anta and other famous sports shoes brand has been sought after by consumers. These brand shoes are mainly concentrated in the shops of high grade stores or the sales of exclusive stores in busy streets of large and medium-sized cities. They are popular in the market with brand effect. Because of the high price of shoes and the limited number of stores, some shoe makers have spotted this "business opportunity" and started the business of counterfeit shoes. In view of the more recent counterfeiting behavior, SAIC launched a special enforcement action against counterfeiting in the whole country from September 2007 to December. It has investigated and dealt with some cases which are of a rather bad nature, affecting a wide range and typical cases, and achieved remarkable results in the past few months. Recently, reporters found that in large shopping malls, the phenomenon of kana shoes has been well managed, but in some small clothing shoes stores, foreign trade stores, brand discount stores, and even on the stalls, kana shoes are still widespread. Where do these fake shoes come from? Why do we repeatedly fight in the anti counterfeiting activities of the departments concerned? To this end, the reporter conducted an investigation and interview. Small shoe store: most of the shoes are fake, and around the gymnasium of Chongwen District, Beijing. There are dozens of large and small sporting goods retail outlets around the Chongwen District gymnasium in Beijing. Adidas, Nike, KAPPA, Lining and other brand tourism sports shoes display attracted many consumers from Beijing to come and buy them. The reporter walked into a shop. Several brands of shoes were displayed in the shop, and most of them were Adidas. The reporter observed that the styles of these shoes were almost the same as those of the brand shops. How much is this pair of shoes? The reporter picked up a pair of shoes marked with Adidas logo. A middle-aged woman with a shopkeeper's looks said enthusiastically, "this is the new model of this year. It sells more than 400 yuan in the exclusive shop, and I only sell 120 yuan here. Watch it and try it on. " Is it true? Why is it so cheap? " Reporters questioned. Can you buy 120 yuan for real money? To tell you the truth, our products belong to high imitation products, and the styles and quality are not much worse than the real ones. The boss recommended his own "shoes" and handed a pair of Adidas skateboard shoes with the number 41 to the reporters to try them on. After watching the shoes, the reporter found that the label of the shoes was very rough, and the handwriting was vague. There was no warranty certificate for the regular brand shoes. At the bonding point between the sole and the upper, you can see clearly some yellow sticky glue, and the sole is very thin, and the production is very rough. After pretending to try it on, the reporter left the shop on the pretext of not being fit. Subsequently, several shops entered by reporters were in the same store as this shop. Many fake brand shoes were displayed in the shop. Reporter and Adidas (China) sales company staff contacted, according to the staff, Adidas brand stores are located in high-end shopping malls or exclusive stores, have a unified design and decoration, it is absolutely impossible to sell with other brand shoes in the same store. The reporter then came to the wide street, which sells mainly foreign trade goods. The small shops in this street also sell famous brand clothes and shoes. Compared with the small shops around the gymnasium, the famous brand shoes are known as export goods exported to domestic market. In a shop, sales staff told reporters, "our shoes are all parts of the overseas orders made in China, and the quality is very good." She affirmed that the shoes sold in the shop were genuine. According to the reporter, in general, the so-called "foreign trade" refers to the domestic shoe manufacturers according to foreign samples or foreign samples, domestic processing materials, after finishing the order of the remaining part of the product, or because of a variety of defects were "removed" from the return, it has become "export to domestic sales shoes", because of the style, fabric is exquisite, very popular with domestic customers. However, the reporter learned from a shoemaking shoe company insider that the manufacturers often produce more products than the customers require to prevent defects due to quality problems. However, foreign businessmen are very strict about the number of shoes and fabric treatment. The number of processed shoes is more than that of orders, and the number of orders is basically between 3% and 10%, that is, 100 pieces are processed at most 10 pieces. Therefore, only 35 or even one or two pieces of "defective products" are commonly used in shoes of the same style, and generally do not have large quality problems. In terms of fabric, there are usually no more left. Even if there are several pieces or pieces, there will not be a lot of surplus. "At present, there are many foreign trade clothing stores on the market, many of which are the guise and signboards attracting customers." The shoe company insiders told reporters the mystery. "Because of the protection of their brands, foreign brand enterprises are very strict in the management of shoes and raw materials and trademarks. There are few fabrics left in a batch of orders, even if there are, there are only few left. Sometimes trademarks will be cut off by foreign businessmen before they are returned, otherwise they will infringe intellectual property rights. In the regular foundry, there are representatives from foreign countries at any time to check. Under their supervision, the defective products will eventually be destroyed, and more quota must be reported. These matters are strictly stipulated in the processing contract. The regular factories will never violate the contract for this little benefit, nor will they let the few "end orders" flow into the market. Shoes wholesale market: the kataka shoes are in the worst hit area. It is understood that Adidas and other foreign brands have their own distribution centers, directly facing all major stores. Where do these fake shoes come from? How does it flow into the terminal market? The reporter learned from a saleswoman in a shoe shop that most of these shoes were bought from the Dawei shoe city at the bottom of the 100 Rong Shimao mall located around Dahongmen, and Wenzhou shoe city and Dakang shoe city. Then, the reporters rushed to the great shoe city at the bottom of the hundred glory Shimao mall. When the reporter arrived at the shoe city around 3 p.m., he found that the shoe city had been closed. Later, it was learned that the wholesale markets were open at 5 o'clock a.m. and closed at 2 p.m. On the second day, the reporter came to Dawei shoe city at 6 a.m. The Dawei shoe city is located on the right side of the central axis of the South Third Ring Road, with a business area of 20000 square meters and nearly a thousand stalls. They are divided into children's shoes, tourist shoes and cloth shoes. In the same shoe area, it is also divided into Wenzhou shoe area, Jinjiang shoe area, Hebei shoe area and so on. In different shoe areas, there are many "take the goods" people, carrying the shoes they pick, and quite a few are fake brand shoes. In a small shop where journalists are investigating, fake shoes are mostly fake sports shoes. The reporter came to the Jinjiang sports shoes area in the fifth to 9 streets of the shoe city, and found that in these stalls, there were several so-called fake shoes such as Adidas, Nike, KAPPA, Puma or Lining on most stalls. At a stall on the sixth lane, the reporter found that he had posted the notice of "transfer of stalls due to emergencies". Reporters want to come to Beijing to make shoes business, want to rent his stalls as an excuse, and have a discussion with the boss, from which we know some inside story of the pseudonym shoes. At the stalls of this stall, shoes are made of 4 domestic brands, such as "golden mouse". In the most conspicuous places, there are several Nike and Adidas fake names. According to the boss, his stalls have two categories: domestic brands and "imitation cards" (that is, fake cards). Among them, there are many domestic brands, but they sell badly, while the imitation cards only sell several times, but they sell very well. Why don't you put in more than a few copies? The reporter asked. The boss said, although there are many "imitation" shoes, but afraid of the business sector to check, if there is the news of industrial and commercial inspection, the "imitation card" put away, with domestic brands to cover, it is more "safe".