Dongguan Shoe Enterprises: Improving The Quality Of Opening Up And Promoting Industrial Upgrading

At the beginning of the new year in 2008, the reporter came to Dongguan, Guangdong, a famous foreign oriented economy.

In the past year, the comprehensive strength of Dongguan has reached a new leap. The total GDP is expected to break through 300 billion yuan, reaching 315 billion 100 million yuan, an increase of 18.1% over the previous year, and total fiscal revenue of over 50 billion yuan, reaching 53 billion 950 million yuan, an increase of 32.7% over the previous year. The total import and export volume exceeded 100 billion US dollars, reaching 106 billion 870 million US dollars, up 26.9% over the previous year.

The heavy numbers reflect the breadth and depth of Dongguan's opening up to the outside world and the unremitting efforts and solid footprints of improving the level of open economy.

The strategy of double pformation is a solid start. "Just in the past 2007, it is a solid start for Dongguan's dual pformation strategy, and it is also the year when we overcome difficulties and overcome difficulties."

In January 4th, at the 2007 annual commendation conference in Dongguan, Liu Zhigeng, Secretary of the municipal Party committee, said so.

"2007 is the beginning of the implementation of the dual pformation strategy in Dongguan, the year when the overall strength is steadily enhanced, and the overall image is effectively promoted."

In January 10th, mayor Li Yuquan first made a statement to the fourteenth session of the third session of the Dongguan Municipal People's Congress on the work report of the government.

Different statements emphasize the same judgement: 2007 is a key node in the development of Dongguan.

The report of the Seventeenth National Congress of the Communist Party of China pointed out that we should expand the scope of opening up, optimize the open structure, improve the quality of opening up, improve the open and open economic system with internal and external linkage, mutual benefit, win-win and safe and efficient, and form a new advantage of participating in international economic cooperation and competition under the condition of economic globalization.

This is the main direction for Dongguan City, which is seeking to develop and pform, and has injected new impetus to create brilliant future.

Standing on the vertical axis of time coordinates, we can see clearly the profound meaning of this strategic direction.

Starting from the start of the first processing industry in 1978, Dongguan took the "three to one subsidy" as the breakthrough point to develop an export-oriented economy, took the processing trade as the breakthrough point and took part in the international division of labor. As a pioneer area for coastal opening up, it carried out the international capital, technology and industry pfer in the first place, and made full use of the advantages of abundant resources and low cost. It maintained an average annual growth rate of two digits in more than 20 years, until it developed into an international manufacturing base.

Entering the new stage of the new century, how can Dongguan rebuild its advantages at the new historical starting point and explore new ideas of industrial upgrading, pformation and innovative development mode?

The answer of the local cadres and masses is that, guided by the spirit of the 17th CPC National Congress, we should thoroughly implement the Scientific Outlook on Development and further promote the dual pformation of the economy and society.

Namely, vigorously promote the resource led economy to the innovation oriented economy, and turn the primary urbanization society to the advanced urbanization society, and ensure that the socialist modernization will take the lead in 2010.

The industrial structure optimization has achieved initial success. Nowadays, people in Dongguan almost never go to Songshan Lake.

The beauty of the mountains and rivers in Songshan Lake is amazing: 8 square kilometers of water ripples, surrounded by flowers and trees, green grass, everywhere intoxicating green, rich red, bright yellow, and sparkling waves.

But the charm of Songshan Lake is not the same.

It is a high-tech new town with a planned area of 72 square kilometers. It is an important platform for Dongguan to cultivate its independent innovation capability and optimize its industrial structure. It is also a powerful engine for Dongguan to promote economic and social pformation.

In Songshan Lake Science and Technology Industrial Park, there are few factories, busy workers and shuttle lorries, and the wealth it creates is accelerating.

"Dongguan is already a famous manufacturing city in the world. Songshan Lake is no longer necessary to build a general industrial area.

We are committed to developing R & D centers, technology centers and design centers.

Scientific and technological innovation is the core function of Songshan Lake.

By introducing excellent technology enterprises and excellent talents, we can create an industrial ecosystem of high-end manufacturing industries, thus changing the extensive and low-end industrial structure in Dongguan.

Chen Xiaohui, deputy director of the Management Committee of Songshan Lake Science and Technology Industrial Park, said.

New ideas have spawned new initiatives and new initiatives have brought new hope.

When some manufacturing cities in the Pearl River Delta are faced with bottlenecks of insufficient stamina and difficult industrial upgrading, Songshan Lake Science and Technology Industrial Park in Dongguan has risen rapidly in just a few years.

In particular, in 2007, a number of public R & D platforms such as the National Engineering Research Center for marine biotechnology and rare-earth nanomaterials Engineering Center were accelerated; a large number of large scientific research institutes and universities and research institutes were settled in Dongguan Neutron Science Center and Dongguan Manufacturing Engineering Research Institute of Huazhong University of Science and Technology; the cooperation between the park and the enterprises in each town area has yielded fruitful results; a number of Dongguan patent pilot enterprises have been successfully nurtured; and 36 science and technology projects have been introduced at one stroke.

Songshan Lake has become the driving force of Dongguan's industrial upgrading.

Dongguan is actively using economic means to guide and promote the independent innovation of manufacturing enterprises and change the way of development.

EAST, which moved its headquarters to Songshan Lake last year, feels the push from the city government in building its own brand.

Han Jingfang, director of the company's planning department, said: "every year, Dongguan produces 1 billion private high-tech enterprises to carry out technological innovation. Every year, we have many technological innovation projects and industrialization promotion projects, which are strongly supported by provinces and cities. For example, our company's energy saving intelligent emergency power supply system is not only a key technology pformation project in Dongguan, but also has been reported to the national development and Reform Commission for industrialization promotion through provinces and cities, applying for 10 million yuan of financial support.

The company builds postdoctoral workstations, and the 10 doctors who enter the station receive financial subsidies from the municipal government every year, creating excellent conditions for the introduction of senior talents.

On the other hand, Dongguan vigorously develops producer services, focusing on the productive R & D that meets the needs of product pformation and industrial design in the production process, as well as the exhibition industry that serves domestic and foreign markets for local dominant industries.

In Houjie Town, there is a furniture exhibition that does not last for a long time.

A large number of furniture manufacturers gathered here, forming a huge furniture distribution center.

But the most influential one is the international famous furniture (Dongguan) exhibition two times a year.

In March 16th this year, the nineteenth International Furniture Fair (Dongguan) will be opened again.

"This exhibition has become Asia's largest furniture exhibition, with an exhibition area of more than 120 thousand square meters.

Fortune enterprises, Yongxin, Merrill Lynch, Tianyuan, and rattan Xuan have strengthened their product development capabilities through independent research and development and external cooperation. Through the famous furniture exhibition, the image of "excellent Chinese furniture brand" has been established in Chinese and foreign buyers.

Yin Chengzhi, chairman of Guangdong Modern Exhibition Management Co., Ltd.

Only last October to November, the international exhibition of computer information products, international machinery exhibition, international shoe exhibition, shoe machine exhibition, the first world footwear development forum and other large exhibitions were held in Dongguan.

In 2008, the international textile and garment industry technology exhibition, International Mold Exhibition, lighting accessories and manufacturing exhibition, and Asia Pacific die casting industry exhibition will appear on the stage one by one.

"Our goal is to rely on abundant industrial resources to find out a set of rules of" origin Exhibition ", focusing on the field of processing and manufacturing, and make Dongguan the" Southern China Industrial Exhibition Capital "according to local conditions.

Yin Chengzhi said with confidence.

"Eat new year's sweets for the new year."

The festive posters are hung between the dazzling candy, which makes the product exhibition room of Xu Fu Ji international group full of red hot atmosphere. The difference is that there are more than 600 kinds of products here.

"Now is the peak season for candy sales. Nearly half of 1 billion of candy sales we sell throughout the year are completed in the two months before and after the Spring Festival.

At present, Xu Fu Ji has more than 15000 sales outlets nationwide, with annual sales volume of 3 billion yuan.

Group Chairman Xu Hang said.

Xu Hang's greatest feeling is that Xu Fu Ji's achievements today are entirely due to its successful pformation from a processing trade enterprise to a broad domestic market with independent intellectual property rights and independent brands.

"We came to Dongguan at the beginning of the business.

Later, we found that the domestic market was actually the largest market, so we registered the brand of "Xu Fu Ji", developed products suitable for consumers everywhere, and steadily established and expanded the sales network.

Now, in addition to very few raw materials need to import, most of the raw materials are matched locally, and the products are all oriented to the domestic market. "

Liu Zhigeng said that processing trade played a vital role in the development of Dongguan. Dongguan will actively promote the pformation and upgrading of processing trade.

The two key points of product domestic sales and enterprise R & D are highlighted, and the processing trade is gradually extended from simple processing to R & D and marketing.

While expanding exports, opening up the domestic market is conducive to reducing the risk of enterprises and achieving mutual promotion between opening up and opening to the outside world.

In November 29, 2007, the world shoe industry (Asia) headquarters base project was launched in Houjie town.

With the change of processing trade environment, the footwear industry in Dongguan is also seeking to expand and shift outward.

In this regard, Houjie proposed new development ideas, trying to build a world-class shoe industry headquarters base, to stabilize the trade, R & D, technology, raw materials, exhibition and other aspects of the footwear industry chain, from the "world shoe manufacturing capital" to the "international footwear R & D trade capital" and "domestic and foreign shoe industry distribution center".

Combined with the requirements of "double pformation", Dongguan has put forward the strategy of "dual talents": attracting high-end R & D talents with large projects and financial resources, and focusing on training high-level technicians.

This year, Dongguan will invest 800 million yuan to establish a new technical institute. With the former Dongguan University of Technology, the number of advanced technicians will increase exponentially.

Entering the year 2008, Dongguan will usher in the establishment of a prefecture level city 20th anniversary. Dongguan's dual pformation strategy will gradually turn deeper. A new Dongguan full of innovative vitality, ecological beauty and boundless hope is now showing people's attention.