The Most Competitive Cashmere Brand Of Chinese Clothing

The theme of the special issue of the CHIC Expo is "Competitiveness - increasing momentum and reducing potential", and jointly launched the first "China's most competitive brand news survey". Women's wear We find that these eight areas, such as casual wear, designer brand, children's wear, underwear, cashmere wool, and professional market, are the important fields of these Chinese garment industries and the achievements of important leading brands, which combine into the existing pattern of the industry, and how their competitiveness will determine the future of the whole industry.
 

　　 Ordos: the most powerful brand of category

Brand evaluation: since its establishment in 1979, Erdos has undergone 30 years of development and large-scale industrial expansion, and now it has formed a strategic pattern of "six major business sectors orderly advancing and ten leading industries coordinated development". The group has entered the top 520 key enterprises and the top 500 Chinese enterprises. The Erdos upgrading strategy is based on the consumer advantage and brand advantage accumulated over the past 20 years, and extends the Ordos brand from a single cashmere brand to a cashmere based, high-end, mature man with other fiber materials and clothing categories. Lane Bryant 。 Through the upgrading of product design, the expansion of product categories, the transformation of terminal image, the expansion of terminal network, and the increase of the depth and breadth of promotion, the sales growth of Ordos and the enhancement of brand influence can be effectively promoted, and the three-dimensional development of Ordos in three fields of men's wear, women's wear and cashmere can be realized. After more than 30 years of development, Ordos has become a rare brand of Chinese clothing brand with a wide network coverage, a rich age and a mature brand for both men and women. Relying on strong brand resources, Ordos has successfully completed the high-end cashmere garments and Cardigan And the overall expansion of men's clothing, women's wear, underwear and other non cashmere garments is worthy of being the weathervane of China's cashmere industry and the leading brand of China's fashion industry.

　　 Jewel: the Pearl of the woolen textile industry

Brand evaluation: Zhejiang Zhen Bei Co., Ltd. is located in Zhanli, a famous town in the south of the Yangtze River. It is a comprehensive joint-stock joint-stock joint venture which is mainly composed of cashmere yarn, cashmere sweater, velvet sweater, silk shirt, cashmere coat, cashmere underwear, milk protein fiber underwear and so on. The products of Zhen Bei mainly include pure cashmere series, velvet series, silk series, underwear series, children's wear series, cashmere accessories and so on. According to the characteristics of raw materials, products can be freely chosen in different seasons and seasons in spring, summer, autumn and winter. At present, he has passed the ISO9001: 2000 international quality management system certification, and the relevant products and trademarks enjoy "China". famous brand "," China Environmental Labeling Products "," China well-known trademarks "and other titles. At present, he has 600 stores, and its marketing network covers more than 30 provinces, autonomous regions and municipalities directly under the central government, and more than 200 prefecture level cities. In September 2011, jenby started developing e-commerce, and launched jewellery, jewellery and cashmere accessories on the Internet, as well as a custom tailored version of e-commerce for women's wear.

　　 Mi Huang: the example of luxurious cashmere

Brand review: the company is located in the southern core city of China cashmere, Huzhou. Its core brand "Mi Huang" cashmere is committed to providing high-quality cashmere dress for the elite aged 28 to 48. Pure cashmere top grade raw material The Seiko process and the international fashion design concept form the unique charm of the quality and elegance of the cashmere cashmere, and highlight the brand connotation of "implicit luxury". Mi Huang is luxurious but not magnanimous, full of calm, restrained and confident spirit, which represents the taste choice of fashion wise people. At present, MI Huang has entered more than 500 high-end shopping centers nationwide, and its sales network is spread all over the country. Mi Huang has achieved 20% to 30% growth in sales for many years, ranking the top in the national sales and brand influence ranking, and has established a strong brand position in the cashmere industry.

　　 Saint snow velvet: the world card of Chinese cashmere

Brand evaluation: Ningxia St. snow velvet International Enterprise Group Co., Ltd. was founded in 1988. It is a joint-stock enterprise. It is a cross industry, trans regional and cross-border industry and trade integration enterprise group. 16 kinds of export commodities and countries which are jointly operated by Saint snow velvet and agents are operated jointly by the state, and the other 14 Import and export commodities and technology import and export businesses approved by the company are operated. The main industry of cashmere is cashmere industry and real estate. Cashmere products are sold in two markets at home and abroad. For many years, Saint snow velvet products have been exported to the United States, Japan and the European Union. In France, Germany and Canada, we have set up a chain of Saint cashmere brand cashmere dress chain stores. Domestic sales have set up more than 200 outlets in the form of direct selling and distribution in China. At present, the St. snow Cashmere Group has five combing five spun spinning equipment, with an annual output of 400 tons of cashmere yarn. The cashmere knitting machine has 100 sets of computerized flat knitting machines, 400 thousand cashmere sweaters per year, 800 hand looms, 800 thousand cashmere sweaters per year, and two knitted production capacity reaching 1 million 200 thousand pieces per year. The main products of Saint snow velvet group are three categories: clothing, clothing and needle.

　　 Paro: cashmere fashion show

Brand review: the brand "Palo" of Zhejiang Jingli Bao Cashmere Products Co., Ltd. is a newly built cashmere brand. Its style is classic and elegant. It embodies the fashion from France and strives for meticulous refinement and excellence in quality. Now Palo cashmere has set up sales counters in large shopping malls in nearly 20 cities such as Beijing, Harbin, Shenyang, Chengdu, Chongqing, Hangzhou and so on, forming a marketing network pattern of flagship stores, shopping malls, franchised stores and self operated stores, and further developing the sales market in the southwest and Northwest Regions. To increase the cashmere fashion industry and enhance the competitiveness of the brand market with fashion culture, Paro speeds up the development and promotion of the top cashmere fashion. In 2007, design director Liu Fang represented the parrot brand in Beijing to hold the "pure" tone of China's first cashmere fashion spring and summer pop culture conference. The texture of thin as the cicada has interpreted the charming and elegant fashion of cashmere fashion in spring and summer. Paro subverts the traditional consumption concept of cashmere dress and warmth, which makes people realize that cashmere is not only the product of autumn and winter, but also the four seasons goods. And this has laid the industry status of Palo fashion cashmere fashion.

　　 Heng Yuan Xiang: a household name for sheep, sheep and goats

Brand review: Heng Yuan Xiang was founded in 1927. After more than 80 years of development, there are two brands of "Heng Yuan Xiang" and "color sheep". Products include knitting wool, knitwear, clothing, home textiles and so on. Brand value reached 9 billion 458 million yuan, is one of the country's most famous brand enterprises. Heng Yuan Xiang is the first enterprise to implement brand operation in China after entering the market economy (1991). It is also the first Chinese franchising enterprise (1999). Heng Yuan Xiang currently has more than 40 core affiliate factories, more than 600 franchisees, distributors and more than 8000 affiliate sales outlets. The coverage rate of sales outlets in China's provincial market is 100%, the coverage rate of municipal market outlets is 90.05%, and the coverage rate of county level market is more than 48.74%. Brand is the most valuable asset of Heng Yuan Xiang complex. Heng Yuan Xiang has been widely praised for sponsoring a series of large-scale events. Although the slogan "Heng Yuan Xiang, Yang Yang Yang" is not creative enough, it has made consumers remember this brand.

　　 Deer King: Cashmere classics under many changes

Brand comment: Inner Mongolia deer King cashmere Co., Ltd. is a Sino foreign joint venture private enterprise registered by the deer King Cashmere (Group) company after its transformation. Its predecessor was Baotou Luyuan cashmere sweater factory, founded in 1985. In recent years, "deer King cashmere" has accelerated diversification, technology, fashion and differentiation in raw materials, technology and product design. Lu Wang has set up a trading company in Beijing, and set up branches, offices and hundreds of counters and stores in all provinces, municipalities and autonomous regions. After 25 years of unremitting efforts, Lu Wang has created two relatively independent and complete marketing networks in the world and in China. The deer king passed the ISO9001 certification in 1997, passed the ISO14001 certification in 2003, and passed the cleaner production certification in 2006. In December 1999, "deer King cashmere" was rated as "China famous trademark" and its product is "China's famous brand product". At the eighth annual summit of China's brand influence summit held in January 2012, deer King won the "most influential brand in China's clothing industry".

　　 Spring bamboo: new capital brings new vitality

Brand review: Chun Zhu group is headquartered in the prosperous Nanjing West Road business circle of Jingan District, Shanghai. It is a professional clothing group with 50 years of experience in design, production and marketing. Spring bamboo has three brands, seven series: Spring Bamboo woolen sweater, spring bamboo cashmere sweater, Montagut cashmere sweater, Montagut sweater sweater, GOOD LUCK cashmere sweater, GOOD LUCK men's wear and GOOD LUCK dress. Chun Zhu group has realized the major strategic adjustment from production oriented to brand operation. After years of hard work and historical precipitation of heavy brand rings, Chunzhu cashmere has launched a new image since 2007, which is the essence of the British culture, embodying Wen Ya's personality and the noble aristocratic flavor of the new era. Spring bamboo cashmere faces independent, free, fashionable and high-quality high-end crowd. The new capital injection has brought new vitality, and new management ideas have brought new ideas. The multi brand and multi series structure of Spring Bamboo Group has formed competitive strategic advantages in the national market.

　 Autumn: elegant knitting creates quality women.

Brand evaluation: Zhejiang shallow autumn knitted apparel Co., Ltd. was founded in 1998. It is a famous cashmere knitted women's clothing brand with design, production and marketing. The output value is about 60000000 yuan in 2011. Since its founding, Asaaki has been designing and producing independently, mainly selling its own brand. The company's products are jointly developed by outstanding designers such as Taiwan, Europe, Japan and Korea. The products are constantly innovated and optimized, maintaining the leading position of the industry, in order to better serve customers, continuously improve customer satisfaction and tap potential customers' needs, and win the favor of consumers. The shallow autumn brand currently has more than 400 stores in the country. In 2009, WOOL and MARK signed a strategic cooperation to publicize the concept of ecology. As a large enterprise, which always focuses on social responsibility, the brand of shallow autumn puts forward the idea of "promoting partnership growth and undertaking social responsibility". It has professionally trained the company and its terminal staff, and has donated money to poor areas many times. In the late autumn, dealers and franchisees are regarded as partners, growing together, growing together, meeting the new opportunities with the Chinese textile industry under the new environment, and facing new challenges together.

Saussurea: the pioneer of cashmere industry

Brand review: in 1964, the first cashmere sweater in New China was born in "Saussurea involucrata", which opened the era of cashmere industry in China, and Saussurea became the cradle of China's cashmere industry. In 2010, Saussurea launched the new logo system and the latest brand slogan "velvet into my heart". Zou You, the chief designer of the national top ten designer, explains the fashion connotation of cashmere dress products as the art director of the snow lotus brand, bringing consumers new visual enjoyment. The Limited by Share Ltd has a complete operation system of cashmere products. The Saussurea brand now has nearly 200 stores in the country. The company will completely replace the VI system in 2012, highlighting the history of a 48 year old national brand and establishing the brand positioning of "quality, taste and new national product temperament". As the pioneer of Chinese cashmere industry, Saussurea has continuously innovating in the 48 years development of the brand, and has made the cashmere product with a single function into a fresh design concept. The replacement of the new VI will bring new atmosphere to the new products.