Name Of Domestic Brand Clothing, Why Use "Foreign Brand"?

FIVE PLUS, MOVE UP, LYDS, STAM...

Looking at the women's clothing area on the four floor of a department store in Wuhan Liberation Road, the main logo of the counters is almost all in English, and the price is also in line with international standards. A scarf is three hundred and five hundred, and a spring suit can easily be seen for thousands of yuan. After looking closely at the trademark, it is found that these garments are mostly produced in the country, and Shanghai, Guangzhou, Dongguan, Qingdao and other cities are also produced in Wuhan.

Is the market really buying?

Ou Shi Li, Li Bei Ka, AI Ge, Mark Ed Faye, man Ya Ou......

These sounds very westernized.

It is not just domestic clothing brands that love foreign names, but also some of the clothing brands known as Japan and Korea. Their production sites are mostly in China.

On the third floor of a department store on Jiefang Avenue, five women's clothing brands near the elevator entrance are IORI, IMMK, NICE CLUP and TAPNADE. One shirt in the shop will be five hundred or six hundred, and the jacket will cost 1000 yuan.

Their price tags clearly indicate the origin of Qingdao, Shanghai and so on.

And the sales staff in the store unanimously claimed that its brand was Japanese, and it was also designed by Japanese designers. It was only produced and processed in the country. If all imported from Japan and customs duties were added, the clothes would not be the price.

Take a closer look at the tag, only in the design column, mark "Japan" two words, its production place, dealers are in the country.

Why do clothes prefer "hanging foreign names"?

In fact, it is no longer a new phenomenon for domestic clothing brands to wear "ocean waistcoat".

A shopping mall in Wuhan said that as early as more than 10 years ago, some enterprises in China began to tend to become famous overseas.

"Now in a department store in Wuhan, 70 to 80% of the clothing brands are used in foreign names."

It is said that the eastern consumers generally exist.

The personage says, now some Chinese brand sales are also very good, can develop to a certain stage, begin to expand overseas market, need to play an ocean name, this is also the process of brand promotion.

People in charge of a clothing company in Wuhan say that taking foreign names is also a learning process. First, imitate foreign names and invite foreign designers to play a positive role in the early stage of the development of clothing industry for the development of enterprises and the introduction of advanced technology.

Garment enterprises are essential to hard work.

If you take a foreign name, you will win the market. Neither the consumers nor the people in the industry agree.

Miss Yang, a fashion personage, said that she buys clothes nowadays and rarely identifies brands and prices, mainly by looking at styles, so long as they are suitable for their own style.

"The clothing brand in the mall is changing every year. Now many brands are in English, but the ones that I can really remember are the ones that are suitable for them."

There are people in shopping malls who say that if more than 10 years ago, the Chinese people blindly followed the trend of the phenomenon is indeed a lot. Now, the situation of big cards and luxuries dominating the world is being broken. Consumers will also think rationally and have personalized needs.

Clothing enterprises should not be blindly taken by the international trend, and should concentrate on building their own brands.

At present, some brands in China are developing rapidly. Although they can not compete with the international brands, they are not defeated by the European two or three line brands in terms of overall product quality and services. For example, Guangzhou's "exceptions", Shenzhen's "Ji Xiang Zai" and Hangzhou's "Jiangnan Buyi" have a large number of loyal consumers.