Two Class Footwear Wholesalers Bypass New Buyers' New Orders.

Recently, the East China Import and Export Fair as the "first spring festival" has come to a close.

According to the organizers' statistics, the total export volume of the China Fair reached 3 billion 122 million US dollars, up 9.98% from the previous one.

There are 266 enterprises participating in the exhibition in our province. The contract and intention of the site are 192 million US dollars. Among them, 108 exhibitors in our city have traded 86 million dollars.

From the exhibition, the structure of overseas businessmen has changed, about 44% of them are Japanese businessmen, North America and Europe.

Nearly 30% enterprises appear to decline in orders.

According to a recent survey by Fujian chamber of Commerce for footwear and umbrella export bases, 1/3 of the enterprises with good export orders and production saturation were found, but compared with the same period in the previous year, there were more short-term orders. Production was also fluctuated due to artificial reasons. The order of enterprises in the same part was equal to that in the same period, and the order production was scheduled for May 2012. About 1/3 of the enterprises had a substantial reduction in orders and an amplitude of about 20%. At the same time, due to the instability of the number of workers, the production situation was not saturated.

In the enterprises under investigation, the order of individual enterprises has fallen considerably, and a trading company in Fuzhou, from 1 to February, has a product order of $2 million 300 thousand, only 56% of the same period last year.

"While the total volume of orders has declined, the advantage of the company's prices has also been gradually lost."

Interstellar luggage company officials said.

There are also some enterprises with relatively strong strength, relying on their own business advantages, such as product innovation, network advantages and professional services of overseas marketing centers, the order volume has not declined, but has a certain proportion of rising.

For example, Hongsheng light industry now orders to the end of May, an increase of about 20% compared to the same period.

In addition, some enterprises have opened up new markets and reduced the impact of order reduction in traditional markets, such as the South Anyuan ocean rain gear to open up the South American market.

However, for the next foreign trade situation, many enterprises have no bottom in mind.

"The value of delivery in 1 and February this year increased by 10% compared with the same period last year.

However, the orders in the second half and next year will be reduced considerably. The next task is to further develop new markets and enter the high-end market in Europe and the United States. "

Long wind bag related person in charge said.

Southeast Asia grabs orders for labour intensive products

"The reduction of rigid demand in the international market is the main reason for the reduction of orders."

According to industry analysis, the traditional export market of enterprises is Europe and America, but because of the impact of the financial crisis, the US market began to shrink from two years ago, and the spread of the European debt crisis also allowed.

It is understood that the first "pfer" is pferred to Southeast Asian countries such as Vietnam, Kampuchea and Malaysia.

It is understood that in recent years, the rising labor cost in China has made the "made in China" advantage gradually disappear, but some Southeast Asian countries have undertaken a large number of labor-intensive product orders in Europe and America in recent years.

Two level wholesalers bypass buyers' small orders.

The second kind of "pfer" is not so easy to see, that is, the "scattered" pfer of purchasing power of international buyers.

"Now the customers who are in contact with the enterprises are not the big ones, and the list is not so big. This is also a way to pfer the orders in an invisible way."

In this regard, a person in charge of an enterprise in Quanzhou analyzed.

According to enterprises, in a better economic year,

A company gives a comparative data: suppose that an enterprise has 20 customers in the previous year, 500 thousand orders for each customer, then the annual order is 10 million. Now, assuming that the enterprise still has 20 customers, the average number of orders per customer is only 200 thousand, so the total number of orders is only 4 million.