Domestic Clothing Prices Are Shoulder To Shoulder Luxury Brands

A suit of suits cost tens of thousands of yuan, and a skirt is sold to 7500 yuan...

Domestic clothing prices almost catch up with international luxury brands.

However, in the cause of high price explained by businessmen, how many reasonable components are there, and how many are the shields of enterprises' high profits?

Skirt sells for 7000 yuan: clothing pricing malformation

A Chinese suit sells for nearly $10000 and shirts cost more than 3000 yuan, almost world-famous.

Take women's clothing as an example, a set of ladies' skirts of the local clothing brand YINGZHENG will sell for more than 7500 yuan after 30 percent off, while the Mei Mei brand's women's coat will be sold for 3300 yuan.

"Many clothing brands in China are at this price.

The price of the house is high, so we have to lower the price. "

Mr. Yang, who accompanied his wife in shopping, told reporters that the price of clothes in the shopping mall was too unreasonable. The vest of a famous brand could be sold for seven hundred or eight hundred yuan.

The name is very foreign, in fact, is the brand of Beijing.

Some of the costumes can buy an international brand in Ortles.

Overseas designers: salaries actually account for 3% of the price.

Some claimed to employ foreign countries.

YINGZHENG brand salesperson explained that the fabric is imported, the designer is foreign, and the price is also normal.

Huang Yongsheng, director of the clothing department at Raffles International College, Beijing Institute Of Fashion Technology, said that hiring foreign designers is not the direct reason for the high price of clothing.

The annual salary of overseas designers is from tens to tens of thousands of yuan.

Take the counter to sell 3000 pieces of clothing every year, for example, the designer cost of each item is about 100~200 yuan, which accounts for about 3% of the clothing average price, and the proportion will be lower according to the actual production volume.

Imported fabrics: difficult to make sure of weaving and dyeing.

Insiders say that

Xia Hua, chairman of Yiwen group, revealed that the price of ordinary imported fabrics is generally 2~3 times that of domestic fabrics.

Calculated, the cost of a suit of imported fabrics is about 600~1200 yuan, which accounts for about 10% of the selling price.

Kang Lanxin, Dean of the vocational education of Chinese collocic division and Dean of the clothing and collocation school, said that the real high-grade fabric needs to be fixed and dyed from Europe.

Most of them wear only "imported" hats.

Brand value: window shop, western style, big brand

Zhou Haigang, vice president of the MBA Alumni Association of Peking University and chairman of the school of clothing and collocation, said that the gross profit of clothing enterprises is generally over 50%, and the cost is around 10%.

For example, a 200 yuan NIKE T-shirt costs only 8~10 yuan, and the rest of the cost of the channel, the rest of the profit space is more derived from its brand value.

Many domestic clothing brand counters are very foreign in decoration and display.

Many consumers are mistaken for international brands.

Consumers generally believe that in the obvious location of the mall, the brand of a famous brand should be a high-end brand.

Channel cost: 35% shopping bags

Questioned by the pricing malformation, Wang Zhuo, Secretary General of the China clothing association, shouted for the garment enterprises: "the price of domestic clothing is high, and the clothing brand is not the initiator, and the channel cost is very high.

Shopping malls have high entry fees, debit points and frequent discount sales. Clothing companies have to take these factors into account in order to ensure profits.

The high price of clothing is definitely not the problem of the clothing industry itself.

The reporter understands, domestic department stores will charge the "channel fee" to enter the store brand, the proportion of sales deduction is between 25%~35%.

Therefore, many brands entering shopping malls are routinely selling products at a cost price up to two to three times.