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Chinese Men Prefer Group Buying To Women.

2012/3/25 18:55:00 3

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Comparison of consumption volume between Chinese and American group buying consumers

Among Chinese group buying consumers,

Male

The proportion is as high as 52%, much higher than that of 23% of the United States.

Online shopping is supposed to be the "patent" of women in the general impression, but a survey data makes you surprised.

The report shows that in the Chinese group buying group, the proportion of men is 52%, which is much higher than that of the 23% in the US market.

Men's multi regiment costumes and numbers

It is understood that Gao Peng network is the group buying website Groupon's Chinese group buying website, and the above data are the result of its comparison with Gao Peng and Groupon.

This data is quite unexpected, Gao Peng said.

In traditional impression, love group buys more women.

In the United States, 77% of group buying users are women, more than three times the number of male group members.

However, the proportion of male to female consumers in China is even more balanced, and even the proportion of male group buying is even higher.

The survey shows that 50% of Chinese male group buyers visit group buying websites every day.

Industry analysts believe that the full exploitation of male consumers' shopping needs is an important reason for attracting domestic consumers.

Moving the mouse away from shopping is more desirable for men.

What do men do on the Internet? The report shows that unlike women's multifarious shopping patterns, men choose to buy goods that are relatively exclusive.

Business dress

Electronic products and tourism and entertainment services are male buying groups.

At the same time, men's preferences for commodities are mainly based on authoritative sales channels and consumer word-of-mouth, which is quite different from that of female consumers.

China group buying network homogenization serious

The report also said that 95% of Chinese consumers like to try "fresh food" through group buying, which is higher than that of American consumers. 98% of Chinese consumers do not exclude the purchase of group purchase goods / services by non discount.

China

Group buying

Among the consumers, the population aged 25 years old is over 60%. Among them, 18 years old, -34 years old, the consumption group is 17 percentage points higher than that of the US, which shows that the group buying group is relatively young, and the consumption growth is even higher. -44

At the same time, Sino US group buying websites have different patterns.

In the United States, except Groupon, most consumers (72%) will only choose second group buying websites livingsocial for consumption.

The choice of Chinese consumers is very extensive. 95% of group buying consumers spend more than 2 group buying websites, while 81% spend more than 3 group buying websites, which are 65% and 37% respectively in the US.

Gao Peng said that the current homogenization competition of China group buying website is serious, and is still in the Stalemate Stage of competition.

At the same time, the leading position of group buying projects such as catering and movie tickets also shows that the excitement of Chinese group buying is relatively concentrated, and the situation of diversified development of American group buying has not yet formed. This shows that the Chinese group buying market is not yet mature.