"SPA Mode" Demonstration Garment Industry Transformation

China's first "fast fashion brand focus construction demonstration base" is a chain of men's wear. The Ministry of industry and information technology held the "China fast fashion brand focus construction demonstration base" awarding ceremony in Beijing yesterday. News Release conference.

Men's clothing is a major market segment of the domestic garment industry. In recent years, SPA, a representative retailer of private label clothing, has broken through rapidly, and China's garment industry has become a new force.

Founded in 2003, Alton Men's wear After years of careful management, chain has become a vivid epitome of the transformation and upgrading of the independent brand of Jiangsu garment industry. In 2005, aldun ton pioneered the new concept of "urban leisure" in the same industry throughout the country, making every effort to create the first brand of Chinese city casual menswear. According to Gong Zheng, chairman of the company, the "SPA" mode of "fast" win was adopted by Alton men's clothing, that is, the professional retailers of own brand clothing. On the one hand, the group orders were produced under the unified commodity plan to get the advantage of cost leadership. On the other hand, the agent system was abolished, and the direct distribution from headquarters to terminal sales was carried out by means of information management and direct management. There was no intermediate link to ensure the absolute superiority of commodity prices. Through brand operation, commodity planning, production and retail sales, company The integrated operation mode of unified control reduces all kinds of intermediate links so as to realize the marketing concept of "fashion, value and money". In 2011, Alton once again won the "brand China Gold spectrum award men's clothing industry ten brands", and won the "Jiangsu clothing (Home Textiles) independent brand 30 strong enterprise" and so on.

Insiders pointed out that the fast fashion development mode of Alston, in response to the capricious development environment, took the initiative to innovate and take the initiative to play a leading role in the transformation and upgrading of Jiangsu's textile and clothing industry.

It is reported that Alton will continue to optimize the retail mode, plans to exceed 2000 chain stores in 2015, in 2020 exceeded 5000 chain stores.