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Li Ying House Applies Lectra&Nbsp; Fashion&Nbsp; PLM To Design And Optimize The Development Process.

2012/3/26 22:50:00 22

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Shanghai, March 27, 2012 - as a global leader in providing integrated technology solutions for the use of soft materials (textiles, leather, industrial fabrics and composite materials), Rick is pleased to announce the application of Lectra Fashion PLM.

Li Ying Fang is one of the largest baby clothing manufacturers and sellers in China. Its children's wear brands include Li Ying Fang, Disney baby, Barbie, Roberta di Camerino, Peter Rabbit, Absorba, Claire kids, etc.

In recent years, the change of Chinese consumer habits has brought huge market growth to Li Ying Fang.

Although demand growth is conducive to business development, it also brings great pressure to the company's product development process, especially design.

As the development costs continue to rise, as in simplifying the design process, improving product development and supply chain operations is crucial to Li Ying Fang.

Considering the potential of the company in the Chinese market, Li Ying Fang decided to adopt product life.

cycle

The management solution (PLM) provides support for growth in the next three to five years.

The goal of Li Ying Fang is to optimize the product development process in a way that is conducive to the long-term development of the room.

"There are many PLM solutions on the market, but Lectra Fashion PLM integrates strong professional tools specifically for the fashion industry.

The team has very rich experience in the whole design and development chain, and this kind of comprehensive support is what we need, "said Ms. Lin Lihui, senior assistant manager of the Li Ying Fang fashion headquarters.

Lectra Fashon PLM is chosen by Li Ying Fang to ensure the continuous improvement of product quality, avoid redundant labor in the development process, and significantly save the cost of communication time, thus accelerating the pace of production.

Ms. Yu Shui Lian, who is talking about her personal experience, said: "Lectra FashionPLM has improved the situation of information confusion, and the repetitive work has been greatly reduced. We can make full use of the design resources, and we can quickly complete the necessary modifications, and the communication between teams and between teams is more efficient.

This shortens the overall planning cycle of the product and greatly improves efficiency. "

The global fashion industry, especially China, is undergoing rapid changes.

With China

clothing

The industry is changing from an export-oriented market to a growing domestic consumer group, with advanced development processes and strong technology.

"Nowadays, giving teams flexibility and making full use of their talents is more important than ever before.

Lectra Fashion PLM has fully integrated the design of fashion and textiles, putting creative teams at the core of the development process, which ultimately means more competitive and targeted products, "Rick CEO Daniel Harari emphasized.

This competitive advantage is one of the reasons why Li Ying Fang chose to cooperate with Rick.

"We choose Li Ke because they have a wealth of industry expertise and can integrate our development process with best practices," said Lin Lihui, senior associate manager of Li Ying Fang fashion headquarters.

From the overall process improvement to the daily operation, they can give us advice on the best way to finish the work. "

About Li Ying Fang

Founded in 1993, Shanghai Li Ying Fang Limited by Share Ltd has 4000 employees. It has 1888 retail outlets in mainland China, including department store counters and self owned brand stores, with an annual revenue of $228 million.

The company attaches particular importance to product design and marketing. The exclusive brands for production and sale include children's clothing, sportswear and related accessories, including Les Enphants, my Nuno, Nac Nac, and third party authorized brands, including Disney, Barbie, Roberta di Camerino, Di, cable, cable, cable, and cable.

Because of its unique product creative design, it has brought good market reputation to the company due to its comfort and functionality.

About Rick

Rick is the world's leading provider of integrated technology solutions.

Solve

The scheme can automate, simplify and speed up the design, development and manufacturing process of products, and provide assistance for the industries that use soft materials.

Rick has developed the most advanced professional software and automatic cutting system for fashion (clothing, accessories, footwear), cars (car seats, interior and air bags), furniture, and many other market areas such as aerospace, ships, wind energy and personal protective equipment, and provides a series of supporting services.

The company now has 1350 employees, serving 23000 customers in more than 100 countries and regions, with a revenue of $287 million in 2011.

Rick is also a listed company in New York Euronext.