How Does New Store Fire Up? Songshan Cotton Shop, Bai Rong Manager Gives You Some Advice.

For a bigger and stronger enterprise, opening new stores is a necessary process. The new store's quick results can not only promote the healthy development of the whole enterprise, but also lay a firm foundation for the road of development in the future.

When the new store is opened, personnel arrangement and management strategies need to be adjusted. When everything starts again, how to manage new employees and how to make new stores move on the right track becomes a problem for every shop.

We focus on shop management and other issues.

Committed recruitment

Guan Jinhui said that the first step in new store management is to manage recruitment smoothly.

Nowadays, there are more employees after 80 and 90. Sometimes they are very individual and casual, and have difficulty in management.

If you want to choose a right person, you must work harder when you are hiring.

She said that Songshan cotton shop did not have a certain standard in the employment system. The most important thing is to meet two conditions: first, good character, second, ability.

In the light of

Guan Jinhui also stressed that recruitment is a process of mutual selection between the two sides. When employees choose employees, employees are also choosing enterprises.

Songshan cotton store also made a commitment to its employees.

First of all, the working atmosphere of Songshan cotton shop is joyful.

Secondly, the old staff and the new staff are all helping each other.

Once again, Songshan cotton store guarantees good treatment, solves food and lodging, has meal supplement and housing supplement.

After such a one to one selection, the new employees of Songshan cotton shop are the most suitable for this job.

Guan Jinhui said that when many young job seekers came, they did not know what they were going to do in the future. They came with a try attitude. This blind attitude determined their lack of enthusiasm and enthusiasm in their work.

She stressed that for new employees, enterprises must carry out empathy, help new employees to make career planning, mobilize initiative and give them room to play.

Speaking of the training and matching of new employees, Guan Jinhui concluded that an enterprise should not only know the good of others but also make the best match between employees and their positions.

So, the employees of Songshan cotton store just came to the store, instead of going to the internship immediately, but arranged for them to go to seven shops for rotation experience.

For example, let new employees sell socks for a period of time and sell underwear for a period of time. All categories are familiar with and sold for a period of time. During this period, they can observe slowly, see if they like to purchase, communicate with customers, or prefer to work with low head, then find new employees to chat, ask what they like best, and finally determine their suitable positions for specialized training.

After one month's training, employees can work in any shop in seven stores, and they can also mobilize at any time.

After the employee has determined the direction, the store manager will help him analyze the growth space of the position and make career planning.

Through such specialized training and practice, new employees are generally familiar with and adapted to the environment, and can further strengthen the management and distribution of sales tasks.

Kinship management

Guan Jinhui said that no matter how warm the cultural atmosphere of an enterprise is, its management system must be strict.

Songshan cotton store has a very strict rules and regulations.

For example, it is necessary to punch cards every day after work. Every morning and evening party, when it is early, must recite thirteen guidance duties, especially on etiquette and politeness.

For new employees, they can start at will. If they become formal employees, they will be strictly managed.

She also said that in the implementation of the system, the company has always been rewarding and punishments clearly, so long as the company fails to comply with the regulations, the company will be punished.

For example, once the shopping guide quarrels with the customer, the lighter one is the fine and the heavy one is expelled.

If the customer is wrong, the employee will be wronged, and the company will give him a bonus afterwards.

Although the system is strict, they can be influenced by sincerity and warmth.

She said that when she was a store manager, she was very strict with her employees, and she was very anxious. Sometimes she criticized employees for not being particular about their ways.

Some employees did not speak in person, and later sent text messages saying they were hurt.

In such a situation, she will apologize to the staff on the second day and promise that it will not happen again.

Later, it gradually formed an atmosphere of mutual respect.

What is the salesperson's willingness to speak out directly and communicate face-to-face with sincerity?

Moreover, such a relationship has achieved win-win results, both common progress and conducive to the development of work.

While managing staff, Guan Jinhui did not forget to communicate with their parents, especially when new employees came to the store, and parents really wanted to know the truth.

She said that when a child goes out, his parents' words will have an important impact on their children. If the employees' work can be supported by their parents, it will be more effective than the management in the store.

Open operation

The business strategy of Songshan cotton store has always been flexible adjustment according to the actual situation.

When we first came to Bai Rong, in order to publicize the brand well, Songshan cotton store launched a limited time sale, preferential sales promotion and other activities. Each category was tagging with special labels, and the shop was surrounded by pparent glass design. Customers could see the products and prices at a glance outside the shop, which greatly increased the number of visitors.

In addition to the store manager is the old staff, the new store's shopping guide is basically new employees.

Guan Jinhui said that this arrangement can help new employees start from the foundation and integrate into the store business more quickly.

In order to mobilize the enthusiasm of employees, she often organizes employees to observe and study in UNIQLO, HM and other shops, then talk about her feelings, discuss them together, and apply the successful experience to the second day's practice.

Guan Jinhui said that in sales, she never restricted the free play of the shop assistants, and the shop assistants in the store she managed had strong initiative.

For example, in order to draw on the mode of free selection by the uniqo, the Songshan cotton shop has also bought many large and large baskets for the customer to spare for the free purchase of the customers.

However, after a period of observation, some shopping guides put forward this model can be used flexibly, because shopping guide found many customers like someone to introduce and comment on one side.

Therefore, at present, sales of Songshan cotton store are half free, and half guided shopping leads to consumption.

Guan Jinhui said with emotion, perhaps this is the best testimony of shopping guide's initiative.