Marketing "After 90"! Why Are Apple And Nike Hungry And Hungry?

"You know, I really regret not buying the windbreaker of Burberry. The one I bought last month is more than 4000 yuan less than Burberry."

This is a dialogue between the two 90's media colleagues who heard the news at a press conference. In fact, for young people who have just entered the market, they only pay a month's salary to pay for their living expenses and buy a windbreaker.

But this is after 90.

Domestic mobile phones are updated every six months. Computers usually update every 18 months, and mobile Internet speeds increase by 375 times in 8 years.

Obviously, China has become the fastest growing country in the world, and the biggest consumer support behind this is the young consumer group. Every new edition.

As the first professional marketing company located in 80 or 90 young people in China, the name of Chen Liang young marketing organization itself has distinct segmentation. They pay close attention to and study the consumption demand and consumption values of 80 and 90 young people all the year round, and find out a set of marketing strategies and methods suitable for young people.

Those who dare to spend more

"In the study of post-90s young people, we find that although there are divergent opinions about the consumption value of the post-90s generation, there are two characteristics: one is innovation and change, and the other two is smart."

Chen Liang, Chen Liang, President of marketing organization for young people, told reporters.

The most widely used price search website is the group of netizens under the age of 25. In the real shop, the product is home to the young people. The most affordable price for each shop is the young person under 25 years old. The wallet is full of discount cards, membership cards or discount coupons, or young people.

Young people will not be overly concerned about luxury brands. They can also get rid of the fashion sense from the vendors of peddlers. Young people will not go too far to luxurious restaurants to realize their own value. They can still enjoy delicious food from fast-food restaurants such as McDonald's and KFC.

"These examples show that although young people dare to spend money and dare to spend money ahead, they also show smart and practical consumption behavior, which is a business that can not be ignored."

Chen Liang said.

According to the research on the post-90s consumer group by Chen Liang marketing organization, they found that this group of people has not yet become a family member, has a relatively low burden, and even has strong family economic support as backing, and is in the excessive period of juvenile to adulthood. Most of them come into contact with the Internet from an early age, and have long been in touch with the new era and the baptism of global culture. They are curious and bold in pursuit of all new things.

For this group of people, digital products, sportswear, drinks and other fast moving products, daily chemicals, cosmetics and accessories are all very popular, especially digital products. After 90, young people can say that they have a comprehensive understanding of it, and are also the most popular buyers of new products.

Relatively mature consumers, after 90 young people do not pay too much attention to food, regardless of whether the food is healthy food, tasty on the line.

But with great importance, especially for digital products, computers, cell phones and MP3 have become their necessities, fascination with high-end technology, the operation of modern equipment and information products than any other group, even if it takes months to buy iPhone4, even if they are overdraft credit cards to buy a SLR camera, or buy an Apple laptop by installment, they are willing and willing to do it.

In terms of clothing consumption, they prefer brands that are neither obsolete nor too avant-garde. Instead, they avoid some traditional brands. They prefer the second or unknown brands, and are also styled by designers, having the same fashion, but it is hard to name their brands.

There is no marketing strategy equal to the post-90s generation.

In the market, the uncertainty factor of "post-90s" makes it difficult for them to establish enough loyalty to a brand, and their demand for product type is not static. The young market is a highly flexible and changeable market. This requires businesses and enterprises to spend more time and energy on marketing. In order to compete for more "unstable attitude" young people, marketing means and ways are more diversified.

"There has not been a marketing strategy equal to that of post-90s young people, and this illusion will never exist. At present, there are many marketing strategies for young people in the market. Network marketing, interactive experience marketing, hunger marketing, entertainment marketing and sports marketing are all suitable for the marketing of post-90s young people."

Chen Liang said.

Before formulating marketing strategies for young people, it is essential for every enterprise to define the brand younger strategy.

Such brands as Pepsi Cola, Coca-Cola, Nike and apple are the main brands of young people. Brand younger is their invariable brand strategy. With the support of this established strategy, we can see that these brands often become brand new.

Why do apples and Nike make apples every time?

Young people pay more attention to the feeling and experience in the process of consumption and use, and pursue the consistency of product or service with their emotional experience.

Through trial experience of products, consumers can have more real feelings and cognition of product functions.

SONY set up brand experience shop, set up SONY DreamWorks, provide young consumers with unusual audio-visual enjoyment, greatly stimulated their desire to buy.

For young people, sports is an eternal topic.