Quality: The Bottom Line
The quality problem depends on the attitude of entrepreneurs first.
In April 10, 2011, the Beijing Consumer Association published the results of a comparative test of 57 kinds of casual pants, and ZARA was again on the list.
This is the third ZARA quality blacklist of Beijing Association, and also since August 2009, at least seventh times ZARA into the "quality door".
However, as usual, ZARA was silent again, refusing to respond to media inquiries on the grounds of a meeting or holiday.
It is understood that the reason is that they
Try my best
To lower prices, manufacturers can not guarantee quality; moreover, "at present, our immature market supervision system, imperfect legal system and supervision of foreign brands" a good hundred good "thinking inertia, to some extent, contributed to pnational corporations' illegal activities.
Zheng Yumin, director of Zhejiang commerce and Industry Bureau, said.
Almost at the same time, the average passing rate of children's clothing in Guangdong province for 5 years is only about 6 percent. The quality of Guangdong children's clothing is 3.
One of the reasons is also the cost.
"The price of the mainland enterprises is only 60% of the export," said Wang Xiaoming, chairman of Foshan Wanxin garment factory. So many enterprises choose materials that are completely different in technology and composition but with the same appearance and feel.
Similarly, there are problems in testing.
"There are a number of fabrics that we have asked the other party to produce product quality inspection reports, but when we turn them into ready-made garments, they fail again."
Wu Fangfang, the green box, said that the testing data provided by fabric suppliers was provided by the local testing department, and our testing data were made in Shanghai, Beijing and other tier cities.
In fact, our country has strict regulations on the standards of children's products, but there are some problems at the executive level. Even if the payment is paid, the testing organizations will report the test.
This shows that the testing system needs to be adjusted.
But more importantly, enterprises must attach importance to quality.
enterprise
Family attitude.
"Quality problems are not regulated in YISHION," Guo Donglin said, because that was what they did ten years ago. Now the focus of enterprise operation is brand independent development.
This is because YISHION has a good quality control system. They set up a product quality inspection center for nearly 20 million yuan.
It is understood that the existing testing center of the sun fastness tester, biological microscope, constant temperature water bath, automatic shrinkage test machine, sweat stain fastness instrument......
All instruments and equipment have reached international or domestic advanced level.
Here, there are four main indicators: dimensional stability, color fastness, physical properties and chemical properties. In the 25 performance tests, 16 items are higher than the international top quality standard 0.5 or above, which are in line with the international top quality standard, 3 are in line with the United States or British standard, and the rest are in line with national standards.
In fact, in addition to testing raw materials, the raw materials testing center is also a component.
product
Effective detection.
Consumer complaints can be detected in the testing center if they encounter quality problems.
On one occasion, the product has been on the way to the market, but because of the test report, some indicators are not very ideal, they recall all products, "we want to be responsible for consumers," Guo Donglin said.
Li Rucheng also set the starting point of the brand dream on R & D.
"When YOUNGOR just launched nano VP, no ironing shirts, I bought one, and I felt good wearing it," a customer surnamed Wang said.
What makes the consumer more interested is that YOUNGOR then launched a high-tech new product, nano suit, which can resist water, oil repellent and antifouling nano suit, and was born in YOUNGOR.
"Technology is changing life," Li Rugang said. This is what YOUNGOR has always pursued. Every year, 3% of R & D funds have surprised many enterprises.
In October 2010, YOUNGOR moved the "hemp family" life hall to Italy and held the "YOUNGOR hemp fiber application and Exhibition summit".
In fact, as early as 50 years ago, Europe tried to make hemp fiber products, but the technology of degumming was still out of line.
Later, YOUNGOR and the PLA General Logistics Department jointly conquered the world problem and spun 60 or even 80 yarn.
"We used to go to Italy to imitate and learn, but this time we are going to show our leading technology."
Li Ru Cheng said.
In November 1, 2011, Cajumi's down jacket was equipped with the "God eight" flying Apsaras, becoming the first time to carry the down jacket brand of Shenzhou spaceship.
This is a major breakthrough.
According to the characteristics of space microgravity and strong radiation, Cajumi analyzed the related variation materials and made breakthroughs in science and technology.
In fact, as early as 2006, they launched the "breathing down jacket". In 2007, the Fujian mountaineering team wore this waterproof and breathable down jacket and boarded the mousse snow mountain.
"First, choose linings according to fabric characteristics."
This is the case with the deputy director general of Yuya group and the non adhesive wool (linen) hand-made suit.
Because of the non adhesive all wool (linen) linen, the hand-made suit is humid, the front body is wrinkled and the cover is easy to turn out.
If the lining cloth is soaked in 40 degree temperature water for 24 hours, after drying, it will be tailored, and the clothes and lining will be steamed for two hours before drying.
The lining is related to the front styling, and the retort line needs to pull up the 0.5-0.7cm.
The curve of clothing and lining should be manually positioned first and then applied to liners.
Manual handspike should follow the head curve.
After application, steam is applied.
To ensure that the shrinkage of sewing thread is similar to that of fabric, he chooses a flexible sewing thread.
Use three strands of thread, two strands in the middle, and real silk thread on the ends.
At the same time, the sleeves, ribs, bodies and post middle joints are all imported with green liquid.
Besides, the head, collar and other parts should be manually returned.
At present, he has completed the single volume single cut business in the United States, France, Italy and other countries, and has set up three free brand stores in Japan, with 1700 sales in 34 stores in South Korea.
Similarly, red collar mass customization orders continue to come from the United States.
After carrying out the volume measurement, the data of the American customers are imported into the database through the Internet.
There are about 5000000000 plates in the database, which correspond to customer data.
In Qingdao, the 35 workstations in this department can be directly connected to the database, and adjust the corresponding version according to the customer data, and then directly cut through the automatic cutting equipment.
"Mass customization production is informationalized, modular or modular, highly flexible, totally different from rigid large production line."
Wen Lisheng, deputy director of science and Technology Committee of China Garment Association and deputy director of the national garment design and processing engineering center, said.
However, there is a certain error in red collar anthropometry or manual operation. Mark Ed Faye's FACE72 website and PGM website have launched three dimensional fitting. The scanning system has the characteristics of short time, high accuracy, and many measuring parts.
The HY-SCANNER310, which is made up of the science and Technology Committee of China Garment Association, Soochow University and Eagle Technology Company, and the Eagle garment system, not only realizes 3D human body measurement, but also realizes the seamless connection from 3D body measurement to garment CAD/CAM.
According to the introduction, the use of 3D CAT/CAD/CAM clothing rapid generation system, can quickly obtain human data, and can subdivide the measurement location, thus establishing the human body database.
After having a huge human body database, the design of the human platform will be more standardized. At the same time, the interactive three-dimensional design can be generated by recreating the "real person", and finally the clothing samples and clothing pieces will be generated.
Xiang Ming, a lecturer at the clothing Institute of Donghua University, has set up his own process in the "web-based E-MTM men's clothing customized production information system". First, a three-dimensional human body scanner is used to collect body data, while customers choose styles on the website.
Then, the system completes the basic pattern and generates personalized patterns.
Subsequently, the system loads the 3D virtual human stage of the customer and completes the virtual simulation suture of the garment.
At this point, customers can see the virtual clothing effect of clothing, if the fitting is satisfied, the customer can be formally customized.
The system also saves paper patterns and starts cutting and producing.
In fact, Ordos, Saussurea, cashmere and other well-known wool textile enterprises, in many large shopping malls, set up a counter that allows customers to pay for the new cashmere sweater with a high discount on the old cashmere sweater.
"In the first 4 years of 11th Five-Year, the output value of textile industry was reduced by 24.44%, energy efficiency was 38.69%, and the production capacity of polyester recycled fiber reached 7 million tons, with an annual output of 4 million tons."
Du Yuzhou said.
Obviously, "12th Five-Year" will remain the focus.
However, "we should also be soberly aware that textile technology is still dominated by tracking and imitation, and the core technology of original scientific achievements and independent creation is not much."
As a result, enterprises need greater efforts, and in the system it is necessary to "improve the technological innovation system and mechanism" to liberate innovation and vitality.
It seems that there is still much room for technological innovation.
In fact, for the product, not only the quality, but also the style.
This requires design.
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