2012 (Seventeenth) China Fashion Forum Schedule

All the present are history. All progress is a leap from the past, from disorder to order, and to build the future in history.

In 2012, the three major world economic engines will face and overcome the challenges that are different but closely related, especially in the ecosystem of clothing brands, which need to be redesigned and rebuilt.

The old order, thinking and mode began to be broken and gradually disintegrated, and the new structure, state and rules were emerging and emerging.

2012 the theme of the China clothing Forum: "building a Chinese clothing brand under the world pattern" is intended to analyze the changes that are taking place in the global economy, culture and fashion.

Nearly 100 domestic and foreign experts, more than 500 clothing business leaders and design elites came to the 2012 China clothing forum to share the essential thinking and value of fashion, brand and market, to gather different ideas and basic practices in different fields, to position Chinese Biao in the world fashion pattern, to find the direction of growth and world value of Chinese clothing, to explore the endogenous driving force of clothing brand development and to present the best brand self.

The 2012 (seventeenth) China Fashion Forum sincerely looks forward to your participation.

Theme of the Forum: building China's clothing brand under the world pattern

Forum Schedule:

March 27th (Tuesday)

18:30 - 20:00 2012 China Fashion Forum Opening Ceremony and 2012 China special fashion show awards ceremony

March 28th (Wednesday)

09:00 - 12:00 China clothing forum keynote speech Conference

09:00 - 09:05 host's opening speech

09:05 - 12:00 first unit: keynote speech conference: changing social ecology and order (18 minutes per person)

The world is on the road of "fission", and the old order, thinking and mode are beginning to be broken. The new structure, state and rules are being born, and social values are gradually introspection and present the trend of regression.

As a pioneer in various fields, what kind of insights and insights do they have in the new era of creativity, culture, heritage and environment? What ideas and solutions will be put forward to deal with the challenges and challenges of the global economy? How will China's clothing brand, a pioneer of the smart industry, take the opportunity to rebuild the world economic order, and present and convey the brand value best to achieve the release of brand energy? How should Chinese clothing in the new world order define its role?

09:05 - 09:25 main topic: globalization and nationalization

Speaker: Mr. Zhang Yiwu, a famous cultural scholar and critic.

09:25 - 09:45 keynote speaker: famous fashion designer educator, fashion thinker, director of central Saint Martin Institute of art and design Ms. Jane Rapley

09:45 - 10:05 main topic: relativity theory of brand value

Speaker: Mr. Lu Xipeng, Dean of School of management, Taiwan University of science and technology.

10:05 to 10:25 Speaker: Women "s Wear Daily" (women fashion daily) editor in chief, Ms.Amanda Margaret Kaiser

10:25 - 10:40 tea break

10:40 to 11:00 lecture topic: the origin of brand

Speaker: Mr. Wang Shouzhi, a famous design theorist.

11:00 to 11:20 lecture: Mobile & Fashion: Design for new customers.

Speaker: 360 fashion founder Ms.Anina Net

11:20 to 11:40 Speaker: Mr. Liu Xiaodong, a contemporary artist

11:40 to 12:00 Speaker: Mr. Du Yuzhou, President of China Fashion Association.

12:00 - 13:30 luncheon

14:00 - 17:00 second unit: annual dialogue Conference

Why did Japan produce so many world-renowned designers when we were faced with Yamamoto Teruji, Wakubo Rei and Lssey Miyake?

What kind of thinking do we have in addition to acceptance? What kind of consideration and reflection do we have on the development of Chinese garment industry? What kind of experience and brand wisdom will the world masters and brand leaders bring to us? What is the relationship between clothing and people, brand and people? The annual dialogue Conference, through the interactive interaction of different ideas in the same field, reveals the most direct impact of brand wisdom.

14:00 - 15:00 [first chapter]: vigorous struggle - the spirit of design

Looking at the rise of Six Gentlemen and Japanese designers in Antwerp, we need to think about what is the biggest resource in China's clothing industry. How can we remove the crux of the lack of creativity in Chinese design after the cultural break and tradition is difficult to continue? No matter how He Fada and people's lifestyle change, all outstanding designs will continue to trigger the driving force for our future with its genetic genes.

So where is the gene that Chinese design can inherit? What spirit and value should she have to communicate with people? As an operator, we must learn to think like a designer, reorganize order, and start the brand's self.

14:00 to 14:30 lecture: Topic: Design obedience material

Speaker: Mr. Zhang Yonghe, the famous architect.

14:30 to 15:00 interactive communication: the spirit of design

Distinguished guests: Mr. Zhang Yonghe, the famous architect.

Chinese clothing brand operators

15:00 to 16:00 [second chapter]: the relationship between dress and business value

15:00 to 15:30: the added value of the earth's resources is depleted, and now we should pform the intangible into commercial use.

Speaker: world fashion designer Mr.Yohji Yamamoto (Mr. Yamamoto Teruji)

Interaction between 15:30 and 16:00: the relationship between clothing, human and business value

Exchange guest: world fashion designer Mr.Yohji Yamamoto (Mr. Yamamoto Teruji)

Chinese clothing brand operators

16:00 - 17:00 [third chapter]: Pinnacle brand 1+1

Guest speaker: excellent brand representative of China.

17:00 - 19:00 fashion Beijing Roundtable Conference

19:00 - 20:30 third unit: brand story night

The brand needs a touching story, which constantly shapes, accumulates and precipitates the emotion and vitality of products and brands.

These stories contain the brand gene and the core that the brand wants to convey to the consumers, and consciously acquire a consistent continuity and inheritance, and establish an emotional connection with consumers.

The order of brand stories is the order of brand genes.

Comments and discussion experts: Ms. Yu Dan, a famous cultural scholar

The founder of the network, the former CCTV "dialogue", "win in China", "we" and other TV columns, the famous anchor producer Wang Lifen.

March 29th (Thursday)

07:30 09:00 fourth unit: brand experimental Salon (invitation only invited)

The brand experiment salon is a very characteristic link designed by the China Fashion Forum: entrepreneurs are the free assemblage of Sharon conveners, and they fully communicate with the masters and colleagues from all over the world in the form of breakfast.

1.5 hours of effective topic communication at close range enables entrepreneurs to harvest the blending and collision of ideas and gain a unique experience of practical communication.

07:30 - 09:00 breakfast (1) single brand VS multi brand

07:30 09:00 breakfast (two) business pformation and channel innovation

07:30 09:00 breakfast (three) talent and corporate governance

09:30 - 12:00 fifth unit: thematic parallel meeting (1) the future of Chinese fashion design

How Chinese design is free from "using western vocabulary is regarded as plagiarism, while the use of Oriental traditional vocabulary is regarded as showing off the concept of China".

Where to design? Not only designers, but also the focus of brand thinking.

What is the future of Chinese costume design? What kind of unique cognition and brand should be built? Where can new creative inspiration be found? How can we express modern values with traditional elements? How can we express Chinese Philosophy in a world language? In the final analysis, the conflict between tradition and modernity, East and West lies in the difference between the internal order of culture.

As a brand and designer, how to integrate cultural differences between new and old, East and West?

Officiating guests: Ms. Hong Huang, publisher of "ILOOK"

09:30 09:50 main topic: from international fashion to local fashion

Speaker: senior media creator, Mr. Li Mengxia, director of city version of weekend pictorial.

09:50 - 10:10 Speaker: Mr. He Ping, founder and creative director of PINGHE brand, UK.

10:10 to 10:30 Speaker: miss Chen Man, an international fashion photographer and visual artist.

10:30 to 10:50 1+1 talk: the future of fashion design

Distinguished guests: miss Ye Mingzi, the famous fashion designer.

Hong Huang, publisher of "ILOOK"

10:50 - 11:05 tea break

11:05 - 12:00 round table dialogue: Chinese clothing brand management decision maker

09:30 - 12:00 fifth unit: thematic parallel meeting (two) aesthetic productivity

Aesthetics is born in life. It is the invisible competitiveness in brand management. It moves the mind through the direct feeling of the body.

Through the language of beauty, the brand can express and convey the real value to the customers directly, so as to find a deep connection with people.

A good clothing brand must have the aesthetic power to create people's hearts.

Whether architecture, music, film, literature...

They all present different aesthetic tendencies.

Even the most serious politics presents the confrontation of the aesthetic ideas of all classes.

The application of aesthetics promotes the evolution of brand.

We need to think about how to confirm the aesthetic gene of clothing brand and pform it into productivity and create brand value through the aesthetic taste of consumers.

Presiding guest: Professor Yuan Ze, Beijing Institute Of Fashion Technology

09:30 - 09:45 main topic: cultural property and international vision

Mr. Ding Ning, vice president of the school of art, Peking University, Mr. 09:45 - 10:00 on the topic: the foundation of chewing culture

Chief guest: Mr. Wu Xingguo, art director of the contemporary theatre of Taiwan

10:00 to 10:15 lecture topic: application and development of material language in traditional purple sand process

Speaker: Mr. Gao Zhenyu, the famous purple clay pot master.

10:15 to 10:30 Speaker: miss Chen Caoqian, founder of China Red Square.

10:30 to 10:50 lecture topic: body beauty.

Speaker: Mr. Huang Yongsong, founder of Han Sheng.

10:50 - 11:05 tea break - round table dialogue: Chinese clothing brand management decision maker

09:30 - 12:00 fifth unit: thematic parallel meeting (three) consumption order and brand logic

We are in the age of multicultural connection and symbiosis. People's lifestyle and values have undergone rapid changes and even overturned.

The new generation of consumer groups began to exert their strength. They peel off the shells on the surface of the brand and explore the true meaning and value of consumption.

More economists warned: "the next ten years: the age of consumer collapse".

What exactly are there?

Presiding guests: Mr. Wang Pu, founder and chief expert of Beijing longitudinal management consulting group.

09:30 09:50 main topic: why should consumers consume "clothing brand"?

Speaker: Professor Fu Guoqun, director of marketing department, Peking University

09:50 - 10:10 main topic: how fast and good to build a mixed brand

Speaker: Mr. Shi Zhangqiang, founder of Shanghai Kun Kun consulting group.

10:10 to 10:30: the past and future of clothing.

Speaker: distinguished sociologist, Mr. Zheng Yefu, Professor of Peking University.

10:30 - 10:50 lecture: do you create something wonderful like Jobs?

Speaker: distinguished management expert, Mr. Wang Yukun, director of Peking University entrepreneur research center.

10:50 - 11:05 tea break

11:05 - 12:00 round table dialogue: Chinese clothing brand management decision maker

12:15 - 13:30 luncheon

Sixth units from 14:00 to 17:00: thematic parallel meeting (four) brand building in the era of high cost

With the rising prices of raw materials, manpower and logistics, the order of China's apparel industry chain has been deconstructed. China has entered the era of "high cost".

"Inflation is like a tiger. If it is released, it will be difficult to shut it in again."

How does a growth enterprise respond? How does a growth enterprise respond? How can Chinese clothing enterprises enable consumers to understand and accept the relationship and performance between brand price and value while the international brand is quietly adjusting the price? How can we use asymmetric strategies to achieve the goal of catching up with the leaders? How can we control and digest the cost? How can we establish the core competitiveness and differentiation advantages of enterprises? How can we innovate the marketing and communication strategy, maximize the brand value? Reduce the burden and reduce the burden. We should build the brand as the key word for the enterprise to lead the high cost era.

Chair: Mr. Yang Shitou, chairman of Chi cube.

At 14:00 to 14:20, the main topic is to use the "image management" to build a brand speaker at high cost: an expert in enterprise information construction, Mr. Lu Mou Du, a strategic policy partner.

14:20 to 14:35, the main topic: find your brand code.

Speaker: Mr. Yang Xilun, chairman and chief brand architect of CEO Brand Management Co., Ltd.

14:35 to 14:50 Speaker: Mr. He Haiming, deputy director of CCTV advertising management center.

14:50 to 15:10 speech topic: brand upgrading to solve the cost high pressure

Speaker: Professor Jiang Qingyun, director of marketing department, School of management, Fudan University.

15:10 to 15:25 Speaker: Mr. Han Wenqian, executive director and executive director of Olympiad media

15:25 to 15:40 lecture topic: brand innovation and design breakthrough

Speaker: Mr. ACCI, chairman of the international board, Mr. Zhang Wu.

15:40 to 16:00 lecture: how to create core competitiveness after core competitiveness?

Keynote speaker: Mr. Yang Shitou, chairman of Chi cube

16:00 - 16:15 tea break

16:15 - 17:00 round table dialogue: Chinese clothing brand management decision maker

Sixth units from 14:00 to 17:00: thematic parallel meeting (five) e-commerce and new media marketing 3

The Internet -- we are being linked to such a new tool unprecedentedly.

Its new order in virtual space brings great impact and change to the old marketing thinking, form, value and pattern under the line.

LBS, O2O, SoLoMo...

Many consumption patterns emerge and become more popular. The more open and free communication, pparency and rapid dissemination of information by the Internet also affect brand building and presentation.

When the "consumer" is gradually reduced to a "whole person", marketing ideas from products to customers leap to the 3 era driven by humanistic spirit.

How to establish the order of communication between clothing brands and consumers through social media? How to carry out brand management and communication management in different space and brand DNA? Buying behavior is just the beginning of consumption rather than the end. How to do well the user's sustainable experience? In the fast-moving fragmented environment, enterprises need to use the power of e-commerce to achieve brand reengineering, and marketing needs to reconstruct order through new media.

Presiding guests: Mr. Duan Yongzhao, chief strategist of SEEC group, chief editor of China computer user and software world.

14:00 to 14:20 lecture: how does the apparel industry face the digital consumer world?

Speaker: new media marketing expert, Mr. Xiao Mingchao, deputy general manager of the new generation market monitoring organization.

14:20 to 14:40: the role of social media in promoting online sales.

Speaker: Mr. Jiang Zhiqiang, chief marketing officer of Renren network

14:40 to 15:00 lecture topic: micro-blog's application in enterprise marketing

Speaker: Ms. Zhao Tian, deputy editor in chief of sina network.

15:00 to 15:20 lecture: media is action: the driving force of e-commerce.

Speaker: TMT angel investor, Mr. Chen Shihong, the fission: the visible future.

15:20 to 15:40 main topic: ecological explosion: the rapidly rising e-commerce service industry

Guest speaker: Mr. Liang Chunxiao, vice president of Alibaba and director of Ali Research Center

15:40 to 16:00 lecture topic: the similarities between new media and e-commerce: from Prosumer to "integration of receiving and receiving"

Speaker: Mr. Duan Yongzhao, chief strategy officer of SEEC group

16:00 - 16:15 tea break

16:15 - 17:00 round table dialogue: Chinese clothing brand management decision maker

Sixth units from 14:00 to 17:00: thematic parallel meeting (six) rethinking financial capital and clothing

In the future, the garment industry will restore order in the "fission" and "fusion".

"Fission" is the reconstruction and release of the brand's internal organization, structure and mode; "fusion" is the further accumulation of external capital and resources to the dominant enterprises.

What is the real meaning of listing? What is the real meaning of listing? What are the underlying reasons for the rejection of IPO? What kind of capital operation strategy should a company have? How to make capital become a lever for leveraging the growth of enterprises? How to strategically find financing channels? What is the best capital combination? How to scientifically configure and use capital? How to establish a capital risk control system? As a commercial force to guide change, where is the outlet for SMEs? With the power of capital, the integration of internal and external resources and the "fusion" to promote "fission" are the strategic topics that Chinese clothing brands must consider in the context of globalization.

Chair: capital operation expert, Mr. Feng Pengcheng, director of China capital operation center of foreign economic and trade university.

14:00 to 14:20, the main topic: textile and garment enterprises listed location choice - domestic or overseas?

Speaker: Mr. Mei Xinyu, research fellow of the international trade and Economic Cooperation Institute of Ministry of Commerce

14:20 to 14:40 lecture topic: revolution in the changing era of growth mode

Guest speaker: Director of China Merchants Securities Research Center, Ms. Wang Wei, principal analyst of textile and garment industry.

14:40 to 14:55, the main topic: how to list clothing enterprises?

Guest speaker: assistant president of Huatai United Securities Co, MS Fu Xiaonan, general manager of investment banking department.

14:55 to 15:10 lecture topic: financial problems in the IPO process

Speaker: Mr. Tang Qimei, partner of China Rui Elly Leung accounting firm.

15:10 to 15:25 lecture topic: legal issues in the process of IPO

Speaker: Mr. Zheng Biyun, partner of Beijing de Heng law firm.

15:25 to 15:40 lecture: Equity Fund helps promote the development of online apparel brands.

Keynote speaker: Mr. Zhao Wenting, managing director of Yi Kai capital

15:40 to 16:00 lecture: how to use capital to fend off corporate wealth.

Keynote speaker: capital operation expert, Mr. Feng Pengcheng, director of China capital operation center of foreign economic and trade university.

16:00 - 16:15 tea break

16:15 - 17:00 round table dialogue: Chinese clothing brand management decision maker

18:30 - 20:30 seventh unit: closing dialogue + closing communication