AOKANG Once Again Sublime High-End Brand Management Strategy

In March 24th, the 10th anniversary celebration evening of the China department store summit and the "AOKANG night" were held in Tianjin.

At the celebration party, AOKANG's high-end brand VALLEVERDE (Wanli Wei) and MeiRie 'S (beautiful beauty), which were gorgeous, unveiled a vision, touch and new experience to the audience. This also meant that AOKANG focused on the construction and development of national brands to upgrade the marketing mode and enter the high-end market of shoes.

AOKANG's high-end brands staged "butterfly trip"

Active in

VALLEVERDE, founded in 1969, mainly produces "breathing type" functions.

Unlike ordinary high-end customization, VALLEVERD's advanced customization combines advanced Italy design and exquisite Italy production technology with China's profound cultural heritage. Shoes not only focus on shoes themselves, but also pay more attention to brand connotation and emotional communication with customers, respect the personalities of wearers and highlight the distinctive qualities of consumers.

If VALLEVERDE brings the experience of HighFashion (boutique fashion), then the 10th anniversary generation of MeiRie "S" of the "Butterfly" is the integration of HighFashion (boutique).

Sublimation of high-end brand management strategy again

"The only constant change in the market is change." MeiRie "S precipitated" butterfly changes "after ten years and the hall of fame program of VALLEVERDE is the brand's exploration of its own innovative thinking and pformation mode.

As the leader of China's leading brand operators, AOKANG chairman Wang Zhentao said of the company's high-end brands MeiRie 'S and VALLEVERDE.

He also said that the upgrading of the brand is to change the short-term profit model of "selling products", and to improve the service quality and brand value on the basis of guaranteeing the quality of products, so that enterprises can better reflect differential competition, create profits and lock customers.

As a matter of fact, AOKANG is a brand dealer who launched the multi brand operation strategy and tested the high-end brand operation in China. It launched its first high-end shoes brand MeiRie 'S from 2007 to 2010.

In 2010, "marrying" Wanli Wade, AOKANG explored a new international cooperation mode.

Two years of exploration, two years of practice, AOKANG handed out a satisfactory answer: nearly 200 national high level shopping malls, sales performance has doubled, AOKANG and the first brand of Italy shoes - Wanli Wei's marriage, can be described as "happy and happy."

This has also become a typical case of domestic brand operators to run high-end brands and create new ways of brand influence.

After ten years of precipitation, its first high-end female shoes brand has been gradually recognized by the market. From the pupa to the beautiful butterfly, it has been grinding for ten years. Now she stands on a new stage after "butterfly change": "we have set up an international brand operation team, from personnel composition to operation mentality completely different from before. We are more internationalized, facing consumer groups and competitive brands are unique, and the choice of channels is only in high-end shopping malls."

MeiRie S team leader told reporters.

For brand building, Wang Zhentao admitted that at present, more foreign brands are placed on the department store counters, and through many years of development, many brands in our country have the same competitiveness as international brands.

So in the next step, we will continue to maintain the advantages of AOKANG in chain Monopoly and innovative e-commerce channels, and the next point is to develop department stores.

At present, AOKANG and its Wanli Wei and beautiful ladies have already entered some high-end shopping malls and have made some achievements.

At the same time, AOKANG has set up a new international operation team. It plans to combine the AOKANG brand with the new brand, innovate the shopping mall channel mode, vigorously expand the shopping mall channels, and further expand the cooperation depth with the shopping malls.

In order to effectively support the expansion of shopping mall channels, AOKANG has combined with the "golden ten years" strategy to carry out a series of integration of research, production and marketing, so as to truly achieve fast information, rapid development, fast production, fast logistics and fast distribution.

For AOKANG's launch of the high-end brand strategy, Chu Xiuqi, President of the China general merchandise Association, said that through years of efforts, China's department store has cultivated the development of national brands to a certain extent, but next is an important stage for us to strengthen the national brand.

The AOKANG launched the high-end brand strategy, entered the high-end market, catered to the needs of the market, and catered to the needs of the development of the department store. We also hope that more high-end brands like AOKANG Wanli and beautiful ladies will emerge to show the national brand.