Fuanna To Luo Lai, Home Textile Enterprise Innovation Is Very Important!

The rapid development of home textile industry in the new channel competition for electricity providers exposed problems also high-speed intensified.

In March 6, 2012, the first domestic conference on the successful anti unfair competition of home textile industry was held in Beijing. At the meeting, the parties concerned explained the verdict of the trademark infringement cases of the two leading enterprises in the textile industry, fuanna's v. Luo Lai textile brand. Since March 6th at 1 p.m., Luo Lai home textile has published 48 hours' apology on the front page of its marketing website, and the 3 year's case of the trademark infringement case of fuanna v. Luo Lai finally settled.

Although this sentence is only a dispute between the two home textile giants, it has attracted the thought of the home textile industry for this victory.

Why do such events happen in the home textile industry? Besides the infringement of the e-commerce network, will other aspects of the home textile industry also have such problems?

The home textile industry's product design field has been widely controversial. After all, more conceptual propaganda is not easier to attract consumers than the design of the product itself. In many home textile brands, home textiles itself is a salesman who can speak, and the brighter commodities are easier to be favored.

In today's home textile franchisee led by more and more home textile enterprises have realized this point, have begun to design innovation, this is from the home textile design draft auction can be seen.

After all, only the sale of terminal home textile franchisee has increased, home textile brand enterprises can get room for improvement.

Last year, the dispute between home textiles and Roley's home textiles, which had caused a great disturbance in home textiles last year, also brought a lesson to all home textile enterprises. Why did the home textile and Roley home textiles as the two local enterprises in Nantong finally fail to settle in the same way as today's Roley and fuanna?

More than a year, regardless of the design and use of products, or at the end of publicity and sales, has become very mature, although the Chinese household textile industry is the leading enterprise, has huge advertising funds and resources, but in the product itself is far from the treasure of the dedication and essence, so even in the CCTV big advertising, even though the introduction of several products, but still in the summer of 2011 in Pezli's defeat at the foot of the home textile, but instead contributed to the Bao Mo home textile Pezli Series in 2011, so that consumers more deeply remember the brand of home textiles, and more deeply remember Pezli's products. The reason is very simple. The Pezli series of Bao Mo's home textile made 6.

For many years, Lai Baoman's home textile has developed the product of the Pei Zi style, starting from 08 years of autumn and winter, and from the 09 years to Evelyn and Diana.

Even if Pezli is hot, her attitude towards home textiles is not to cater for the market, but to unswerve the integration of Pezli's style and current technology into a home textile product suitable for the current pace of life.

The efforts made by Bao Nao home textiles on the products of the market have shown an extraordinary glow in the home textile market.

As consumers change faster and faster today, how to attract consumers' attention has become a topic faced by home textile enterprises.

The dispute between Luo Lai and fuanna has told us that we need to pay attention to protecting our rights and interests every day. The competition between Luo Lai and Bao Mo tells us that even if you face the challenge of the industry giants, as long as you have your own style and strong products, you can still be invincible!