BELLE Once Again Bought Nike And Adidas Distributor &Nbsp; Wanted To Dream Of Rounded Channels.

"BELLE has returned to Nike and Adidas distributors again, and has already explained the intentions of BELLE's terminal for sporting goods retail channels."

Cui Hongbo, chief executive officer of Shanghai Zheng Jian Brand Management Co., Ltd., pointed out to reporters that BELLE's ambition to win over the eldest was gradually clear when sales channels were expanding.

BELLE shoes opened 1025 new stores last year

With the start of 600 terminal stores,

BELLE's 2011 earnings report shows that the company has 14950 stores in the sporting goods market, and the layout of sporting goods brands such as Lining and Anta is only under 8000 stores.

BELLE said that the number of new stores opened in 2011 reached 1025, and its growth rate was 28%.

In November 2011, BELLE returned to Southern China under the leadership of Shenzhen sporting goods Co., Ltd., the largest sporting brand agency in the region.

Shenzhen's leading race was established in 1988. Its agents include Nike, Adidas, Reebok, Lining and many other famous brands at home and abroad, with nearly 800 shops.

In order to quickly occupy the market share of the Pearl River Delta region, BELLE has led the merger of sports with the leader of Shenzhen in the lead in sports. Undoubtedly, it has greatly enhanced the position and competitiveness of BELLE international in the sporting goods agency industry.

It is reported that the total amount of pactions led by BELLE in Shenzhen is 1 billion 100 million yuan.

However, less than half a year after the acquisition of Shenzhen, BELLE has made another effort.

It is reported that BIGSTEP has more than 600 terminal sales stores in China, and its main agent brands are Nike and Adidas.

BELLE estimates that BIGSTEP's terminal stores will reach 2 billion yuan a year after the deal.

From BELLE's earnings report, BELLE's sporting goods terminal stores are far higher than its products.

Why is BELLE shoe industry still expanding its scale of sporting goods? Cui Hongbo told reporters that in the sports retail industry, it is unlikely that there will be new distribution networks, because the Internet has been controlled.

Only if you keep growing big will you have the chance to win.

CIC consultant Xiong Xiaokun said that in order to break through the bottleneck of growth in recent years, BELLE began to adjust its business structure since 2009, and its annual income in 2010 was 23 billion 710 million yuan, of which footwear business accounted for 61.8%, with an annual growth rate of 24.9%, which shows that its growth is better. Sporting goods will become BELLE's new business growth point in the future.

Two giants compete for hegemony intensified

Even if BELLE continues to do mass work, there is still a distance to sit on oligarchs.

One industry insider predicted that "the future Chinese sporting goods retail market will become more and more concentrated, and the market share of the top three retailers will probably exceed 80%."

Data show that in 2010, the revenue generated by the domestic sporting goods manufacturing and sales industry reached 160 billion yuan. Since 2000, the market is developing at an annual average growth rate of more than 20%.

Obviously, the temptation to become an oligopoly industry is enormous.

However, BELLE must still have the threshold to sit firmly in the position of the industry leader.

In 2007, in order to fight against the two sports giants such as BELLE and Baosheng, Shenzhen led the race, Sichuan strong wave, Zhejiang sharp and Shenyang Peng Da 4 regional sporting goods distribution giants formed a UnitedSportGroup (USG).

However, due to the excessive market security of Beijing Olympic Games and the impact of the financial crisis, the funds of venture capital companies were not in place, resulting in the breakup of the capital chain. USG was dissolved at the end of 2008.

Nowadays, only sports brand agents can compete with BELLE.

Just like the merger and acquisition tide of home appliance industry in 2005 and 2006 and the tide of beer industry mergers and acquisitions before and after 2000, the giant enterprises of these two industries have emerged, and the sports goods and channel industry has shown a trend towards "oligarchy era".