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Nylon Industry Takes On Fashion Emphasis

2012/3/27 15:59:00 12

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China is

Nylon civilian fiber

And the future development space is very broad.

The era of expansion of scale and quantity of nylon industry has ended. The changes in related factors such as labor force have brought the industry into a new era that needs to change the way of development, adjust the structure, and upgrade the industry. We need to rely on technology, culture, brand and innovation to enhance the value of the industrial chain as a whole.

Fashion is the mark of nylon fiber.

From the perspective of nylon fiber application, nylon products already have the basic elements of fashion products, that is, to provide consumers with high-end consumer goods that embody popular aesthetic taste and consumption concept.

However, how to make nylon fiber arrive at the consumer terminal through diversified and intensive circulation channels is a problem that needs to be solved urgently in the process of improving the brand building of nylon products and completing the conversion from "product" to "commodity" to "consumer goods" value conversion.

Technological progress is the escort of nylon fashion.

In the nylon industry chain, foreign advanced technology and equipment are widely used in spinning, knitting, weaving, printing and dyeing, clothing and so on, laying the hardware foundation for the production of high quality nylon products.

Over the years, international trade activities have also improved the level of production technology management and product quality awareness of enterprises.

China

Chemical fiber Association nylon specialty

The committee is organizing the construction of the technical innovation alliance of nylon industry, striving to fundamentally improve the industry's independent innovation capability and the overall level of innovation, so as to escort the sustainable development of the nylon industry.

Carry out cultural and creative activities and establish the right to speak nylon.

With the development of the industry and the continuous expansion of the application field, enhancing the awareness of nylon fiber, expanding the brand influence of nylon, and digging the connotation of nylon fashion culture have become the top priority for nylon enterprises to enhance their business philosophy.

To this end, the "colorful life, fashion nylon" thematic exhibition will be unveiled at the 2012 China International Textile yarn (Chun Xia) exhibition, which has opened the fashion curtain of China's Nylon industry.

In the future, the Specialized Committee will also strengthen the construction of nylon fashion culture activity system through training, exhibition and docking three platforms.

The leading industry service consciousness, the superiority resources conformity ability.

China

Chemical fiber Association nylon

Specialized Committee takes advantage of its advantages in brand communication, media relations, organization and management, and government public relations to join hands with the industry chain enterprises to enhance the added value of nylon fiber brand, and support the development of the integrated innovation system based on creativity, R & D, design, manufacturing, management, marketing, logistics, service and related industries. It takes scientific and technological progress as a breakthrough to fully support the development of the industry. It focuses on R & D to enhance the competitiveness of products in a comprehensive way, and takes cultural innovation as the core, and comprehensively creates the brand appeal of nylon brand, so as to gradually realize the maximization of the brand value of nylon products.