CHIC2012 News Flash: Fashion Langlang &Nbsp; High Aspirations &Nbsp; Create The Future.

"When the beautiful leaves fall, the veins of life can be seen." the youth may be taken away by the years, but the essence of beauty can not be carried away. On the CHIC2012, in nearly 500 square meters of Shu Lang booth, and Shu Lang together to experience the power of time, through the beauty of reincarnation, blooming the beauty of life.

Stunning in Shu Lang Booth Wu Jianmin, chairman of Shandong sulang fashion and apparel Limited by Share Ltd, told the "textile and clothing weekly" reporter that this year, Shu Lang released a dynamic show on CHIC for the first time, so as to show the 8 brands of Shu Lang's exhibitors. In the past, he was mainly direct shop. Apart from the publicity campaign this year, the more important thing is to expand the franchise ratio. We hope to further promote the brand building and the promotion of brand culture and achieve win-win results.

12 years of wind and rain, Shu Lang came all the way, from the first ninth CHIC to participate in the "birth calf is not afraid of tiger" to today's twentieth CHIC on the "scenery here alone", Shu Lang witnessed the development of CHIC, CHIC also recorded the growth of Shu Lang mark.

Reporters at the scene found that Shu Lang company from the beginning only "Shu Lang" a women's clothing. brand It has developed into 8 brands, including "Shu Lang", "Mei Teng", "GOGIRL", "GOGIRLKIDS", "drunken cool", "crow", "masterpiece" and "wind into pine", covering the diversified independent brand clothing system of 3~75 years old consumer groups.

If 12 years ago, Shu Lang was a young seedling that had just been planted, then 12 years later, he had grown into a towering tree, full of vigor and vitality and life. This 12 years of painstaking irrigation for the Shulang eight brands of glittering, but also these 12 years of glorious years carved the Shu Lang's towering tree ring ring.

Time taken away is the passage of time, leaving behind the accumulation of history and the precious wealth of time carving. As the theme of "Pavilion of the year", the theme of the pavilion is Shu Lang's brand culture, taking the Chinese culture as the foundation, taking root in the land and integrating the essence of Eastern and Western cultures. The display of many brands is represented by green seedlings with hope. The shady trees in the pavilion are rooted in the fertile soil of Shulang, which symbolizes the future of spring and spring.

Fashion Show

As the first show of CHIC2012 dynamic show, the eight brands of Shu Lang are playing with their designers at home and abroad, passing through the gorgeous palace of fashion and showing the fashionable image of sun Shu Lang. With the sound of music, the curtain of symbolic time is relieved and the "crossing" begins.

Shu Lang, Mei Teng, drunken cool, GOGIRL, crow, famous works and so on in order to bring us a new season of fashion trends, but also presents a luxurious visual feast. Like a treasure that has been sealed for a long time, what we bring to us is not only joy, but also the experience of the soul.

This brings 8 different fashion expressions, presenting "ten thousand women, ten thousand kinds of Customs" Shu Lang declaration. "Shu Lang" knows the sunshine and displays the workplace well; "beautiful vine" is fashionable and soft, showing women's amorous feelings; "GOGIRL" and "GOGIRL KIDS" are colorful, highlighting the youthful time; "drunken" subverts black and white, publicizing the charm of personality; "coletam" is quiet and natural, emitting the fragrance of pastoral; "masterpiece" is luxurious in atmosphere, showing elegance in elegance.

On the dynamic show, Shu Lang brand Integrating all kinds of popular elements, recreating retro feelings, deducing romantic warmth, advocating cleanly, pursuing free and free and easy, bringing visual shock and feeling the perfect crossing of fashion and classics. After the conference, Wu Jianmin told reporters that the era of rough development and hundred schools of thought contended in the Chinese women's wear industry has passed. Facing the challenges from foreign brands, the pressure is increasing. Only by improving the ability and quality can enterprises really occupy the initiative of the market, and Chinese women's clothing has entered a new era.

Ambitious to create the future

In the past 12 years, he has devoted himself to the nation. brand We must continue to develop and innovate and dig deeper. Women's wear The essence is to inject cultural connotations into fashion. Today, Shu Lang has become the leader of Chinese quality women's clothing, advancing vigorously towards internationalization with a vigorous and steady pace.

Since its establishment in 1993, CHIC has gone through 20 glorious years. With the development of China's garment industry, CHIC has grown into the most influential and influential fashion exhibition in Asia. It has become the fashion vane of China and even the world's garment industry.

Wu Jianmin is determined to create independent women's clothing. brand Entrepreneurs in the apparel industry in China enjoy a high reputation and value this platform very much. He believes that the CHIC is becoming more and more close to enterprises, and the degree of marketization is getting higher and higher. More importantly, in the short period of three or four days each year, foreign brands and colleagues can understand the vigorous development of Chinese women's clothing industry and enhance mutual communication so as to enhance the discourse power of the national brand.

Taking part in CHIC is a display of Shu Lang's own fashion for both at home and abroad. It is also an extraordinary journey that the Chinese fashion of Shu Lang will condense the Chinese cultural connotation to the world. In the past 12 years, she has devoted herself to the development of national brands, constantly innovating and innovating, deeply excavating the essence of women's clothing, and adding cultural connotations to fashion, enriching the brand culture of Shu Lang and enhancing the competitiveness of she in the fashion industry. Today, Shu Lang has become the leader of Chinese quality women's clothing, advancing vigorously towards internationalization with a vigorous and steady pace.

Looking forward to the future, the development of China's garment industry will face more acute international competition pressure. The rise of e-commerce also makes the garment industry urgently need to change its business mode. Shu Lang will be based on the mainland and look at the world. With the goal of developing 100 years of famous enterprises, it will go through the space and time, bloom the beauty of fashion, and move towards the world, heading for a more comfortable and bright future.