North Rhine Westphalia Creates German Fashion Legend

2012/3/28 14:48:00 30

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Fashion Marketing Brand

In March 27th, in the South landing Hall of the new China International Exhibition Center in Beijing, the investment promotion agency of Norway, Germany will host a fashion show featuring "fashion ties" to show the fashionable charm of the dress of northern Rhine Westphalia.

At that time, Petra Wassner, director of investment promotion agency of Norway, Germany, will appear at the fashion show.

It is reported that North Rhine Westphalia is in

clothing

Industry and fashion trade have a long tradition.

World famous fashion brands such as Bugatti (Bugatti), Carrie Gerry (Weber) and Black J (Brax) are all set up here.

The state's excellent infrastructure, extensive expertise and huge sales market attracted many foreign investors.

North Rhine Westphalia has a large number of successful garment enterprises.

All brands can be found in the fashion brand catalogue "Who 's Who".

Most of these companies have a long history: the Ahlers AG in Allers has been established as early as 1919, and the fashion brands represented by Allers are Basa Rene (Baldessarini), Otto Kern (Otto Kern) and Pierre Cardin (Pierre Cardin).

Seiden Skei Dick, a company founded in Bielefeld in the same year, is currently the top three shirt manufacturer in Germany. Seidensticker

Brinkmann Gruppe was founded in 1947 in Heilongjiang, and the fashion brand introduced by Bugatti in 1970s later became famous in the clothing industry.

In 1973, Gerry Weber was set up in Halley / westphalen. The brand was originally made from women's trousers, and is now among the top eighty companies in Germany.

Although the production of garment manufacturers in North Wei has long been globalized, the design, brand and

market

The integration of knowledge in marketing and logistics is still carried out in North Wei state.

Germany can become the second largest fashion exporter in the world.

Not only the first-class clothing manufacturers, clothing logistics and professional knowledge make North Wei state have the ideal location advantage of fashion industry, but also good education and training has promoted the international competitiveness of the state in the fashion industry.

Future successors in the fashion industry can be enrolled in Rhine junior college, Dusseldorf design department or Dusseldorf fashion and Design Institute.

Not only can they learn fashion and design knowledge from books, but they can also increase their knowledge through the fashion trend of North Weizhou.

For example, there is the latest trend in the Belgian District of Cologne. The famous artist Chang13 degree and the award-winning fashion designer Eva Gronbach will show their innovative series in their shops.

Dusseldorf has the brand "Jolie Folie" created by designer Dorothee Zimmermann and the brand Hoon of Jenny Braun, thus becoming another focus in the fashion industry.

Large brands also promote innovation in the fashion industry.

2009, Toshio Kari, Hui ba.

Clothes & Accessories

The company (Gerry Weber) has carried out a global breakthrough project.

Through this project, the company introduced RFID technology, commonly known as electronic tags to optimize the logistics operation and retail process, which is also a new measure to ensure the safety of goods.

The ordinary nursing label has been improved to the textile electronic label. It integrates the safety information of the products, the manufacturer's nursing instructions and the electronic product code.

More than 28 million of the garments produced by the North Weizhou company use these electronic labels.

The fashion industry's pioneering technology is the result of the collaborative research conducted by Gregor fashion company and its well-known partners, such as Deutsche Telekom, Deutsche Post DHL, and professional logistics - flying company (Meyer & Meyer und Feige).