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PEAK Has Won The Chinese Basketball Equipment "One Brother" For 4 Consecutive Years.

2012/3/28 16:49:00 7

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PEAK in basketball

shoes

The "one brother" status of the market is further consolidated.

The 2011 Annual consumer goods market statistics released by the China Federation of Commerce and the China National Business Information Center in March 27th showed that PEAK ranked 19.56% again in the top 2011 basketball shoe market segments.

This is PEAK's first 4 consecutive years in China's basketball shoes market share.

Thanks to its excellent performance in China's sporting goods market, PEAK was awarded the honor of "the most powerful brand in China's consumer market in 20 years" by the China Federation of Commerce.

According to the statistics released by the China National Business Information Center, PEAK's market share is 32.49%, which is higher than that of Adidas and NIKE at least 9 percentage points.

Since 2008, PEAK has not changed the market share of basketball shoes.

Xu Zhihua, PEAK CEO, said: "this is the affirmation of PEAK's insisting on the core strategy of basketball.

In the future, PEAK will enhance its performance in the market segments such as running, tennis, football and so on while consolidating the top spot of basketball segmentation market, so that PEAK will become the leading sports brand in the Chinese market.

It is reported that the first professional basketball shoes in the history of Chinese sports brand were developed by PEAK and served as the top basketball player of the Chinese basketball team 20 years ago.

Today, basketball shoes have been the core of PEAK.

Through cooperation with NBA (micro-blog), FIBA, WCBA (micro-blog) and other top domestic league and League organizations, as well as with Battier (micro-blog), lorry (micro-blog), Mcgee (micro-blog) and other 15 signing NBA players, the professional degree and reliability of PEAK basketball products have been unanimously recognized by the partners.

At present, PEAK is the sponsor of NBA's top third basketball shoes and FIBA's biggest basketball product sponsor.

PEAK has also entered the US market by opening flagship stores, signing the Miami heat and a series of measures, and using the world's largest sports market to radiate the global market.

At the same time, PEAK is in Beijing, Guangzhou,

Quanzhou

Losangeles and the United States have 4 sports.

Shoes and clothing

The R & D center has more than 250 research and development talents. Its three-level cushioning technology, patented foot-hold technology, high-end surface materials and recyclable environmental protection materials make PEAK basketball shoes no less inferior to international brands in quality.

Moreover, through the actual combat verification of the top players in the NBA arena, PEAK's professional image has been strengthened, and has been recognized by the market.

Xu Zhihua said: "PEAK will maintain its unique and clear market positioning in the industry.

At the same time, we will continue to devote resources to the research and development of new products, and provide consumers with innovative design and function products. "

It is reported that PEAK has planned to increase investment in R & D design by 0.5%, so as to enhance the professionalism and competitiveness of products.