2012 China Fashion Buyer Forum Opens
27-28 March 2012, along with the twentieth China International
Clothing and Accessories Fair
(CHIC2012) as a footstep, the CHIC2012 China clothing business forum, one of the important events of the exhibition, was held at the South China hall of Beijing International Exhibition Center (New Hall) in W201, the China Fashion Buyer forum and the clothing distributor retailer annual conference.
After successfully hosting the two China Fashion Buyer forum, the forum has "
Buyer
The theme of "promoting business management refinement" continues to be sponsored by the China Apparel Association, the China clothing distribution retailers Joint Conference Secretariat, and Shanghai Shanshan Prince dress Co., Ltd. as an exclusive partner, fully supported by Beijing nine faction one line Consulting Co., Ltd. and Beijing nine faction one line Software Co., Ltd.
This forum invited Japanese buyers expert Mr. Shimada Koji, Mr. Matsugawa Yuki, Mr. Fukutomi Yifu, Korean purchasing expert Cui Caihuan, Chinese buyer expert Rong Zhe, Shao Ligang and other experts to form a buyer's advisory team, focusing on the development of fashion market research and exchange, guided by market theory and actual combat analysis, and jointly explore how to promote the fine management mode of Chinese clothing brand buying system.
Promoting the finer management of the buyer system -- the urgency of the increasingly fierce commercial competition
The development of China's garment industry is in the period of pition from low value-added manufacturing mode to high value-added mode, and the introduction of buyer's system in China's clothing industry has already appeared.
Environmental Soil
The establishment and development of the buyer model in Chinese enterprises has become inevitable, and the integration of buyers into Chinese enterprises is gradually becoming a reality.
However, China's garment enterprises are facing a harsh reality in the rapid pformation and development: the international luxury brands are playing a key role in China's first tier cities. Fast fashion brands are expanding rapidly from first tier cities to second tier cities, and even in the three tier cities.
The commercial space of China's local brands is under constant pressure.
The key reason lies in the lack of refinement of the management system.
As a popular fashion management mode of international fashion brands, buyer's system has been popular in Europe since fifty years ago, and has developed in Asia and Japan.
In China's garment enterprises, this commodity operation management system has just started for several years.
In the increasingly fierce commercial competition environment, only by constantly enhancing the brand's ability to resist risks and stress, enterprises can remain invincible. The upgrading of the buying and selling system and the fine management system of Chinese garment enterprises is a long way to go.
Faced with the potential market and the challenges from many international brands, Chinese garment enterprises must strive to upgrade the merchandising system to refine the management of commodities.
According to the organizers, the hosting of the Chinese clothing buyer forum is mainly aimed at promoting the introduction of a new mode of thinking management for the overall level of commodity control in China's clothing market, and can thus launch a speculation on the promotion and development of China's refined buyer's system.
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