2012 China International Fashion Design Competition Promotes Creative Upgrading

In March 30th, it was sponsored by China Fashion Designers Association and China Textile newspaper. Shaoxing County The launching ceremony of the 2012 China International Fashion Design Competition held by the people's government and the press conference of the 2012 China Keqiao International Textile Expo will be held at Beijing Hotel. As the four consecutive year of landing in China International Fashion Week, the launch of this conference has attracted wide attention both inside and outside the industry.

　　 Boosting industrial upgrading and internationalized transformation

First held in 2009. Chinese professional fashion designer creative design competition "Once it appeared, it became an important part of the China International Fashion Week and the autumn Keqiao Textile Expo. Through the zero distance participation of textile enterprises in Shaoxing, the germ of creativity broke out in Keqiao's textile industry. After three years of continuous development and upgrading, closely following the domestic and international economic situation and changing industrial dynamics, the contents of the events are becoming more and more abundant. While promoting the development of domestic fashion and creative industries, competitions have also found the fertile ground for self driving force.

At present, China's textile and garment industry is carrying out a new round of industrial upgrading, that is, by optimizing the allocation of industrial resources to enhance the international competitiveness of China's garment industry. The whole industry is implementing a new industrialization strategy and brand development strategy centered on "quality, innovation, rapid response and social responsibility", aiming at cultivating internationally competitive original brands, promoting the upgrading of industries around brand promotion, and fostering international transnational groups. Under this background, "internationalization" has obviously become the annual vocabulary of China's apparel entrepreneurs, managers and designers. It will also become a weight for Chinese brands to engage in global planning and participate in trade competition.

As a competition to promote the development of the creative industry, the main contractor in early 2012 decided to fine-tuning the name of this year's event from the original "profession" to the "international", and renamed the "China International Fashion Design Competition". The fine-tuning of the name embodies the ideal of internationalization of China's textile and garment industry, and also expresses the aspiration of Chinese fashion and creative power to control the international fashion and popular discourse.

"Creative value creation" is no longer empty talk, but will bring "real gold and silver" to enterprises with independent design and R & D capability. The competition organizers, who are always concerned about the trend of the industry, define the theme of this competition as "reconstruction and symbiosis". We hope that the fashion designers will break the topic in the creation of their works and in the context of industry and business development.

　　 Highlights of the competition

In order to ensure the high level of competition, the organizers invited 6 new designers from different countries in Asia and Europe to participate in the competition in 2011. Europe and America The path of influence. At the same time, through the competition platform, the fashion designers also appreciate the style of China Textile City with 40 thousand kinds of fabrics. Through the upstream and downstream docking activities, designers can buy more excellent quality and excellent design fabric products in Keqiao.

In the 2012 event planning, the organizers pushed several bright spots to create a broader stage for contemporary fashion creativity. First, highlight the value of "originality" in this competition. Secondly, we will further expand the international participation of the competition. Besides continuing to invite the cutting-edge designers of the Asian Fashion Federation, we will also invite the design elite from Europe and North America to participate in the competition, so that the domestic and foreign players can transcend the national boundaries in the competitive sports and communicate with each other for the profound understanding of fashion. Thirdly, in order to increase the impetus of the event to the upper and lower reaches, the organizers will also invite domestic textile and garment related organizations and internationally renowned design institutes to do many docking with the Keqiao textile industry. Not only will the latest international textile trend take Keqiao, but also help the local industry control the fashion discourse. In the 2011 event, the number of the most popular network winners was up to 20 million votes, and the click through rate remained high. In the 2012 official website of the tournament, the organizers will also cooperate with the online Textile City to increase the corresponding recommendation of the fashion creative draft and the fabric samples, and guide the website visitors and fashion designers to pay attention to fashion, and at the same time, carry out fabric procurement with the most modern, convenient and economical means, so as to provide a feasible plan for the effective integration of the local fashion industry chain. In addition, in addition to continuing to promote the promotion of flat, TV and Internet media, the organizers will also use the official micro-blog event to promote and interact with each other to attract more attention from fashion trends.

　　 Professional events rely on the fertile soil of the industry.

As the organizer of this competition, Shaoxing county is one of the major counties in the light textile business market, and textile industry is a proud industry in Shaoxing. As the engine of county economic development, Keqiao China Textile City is also famous at home and abroad. In recent years, China Textile City has revolve around the theme of "transformation and upgrading, and scientific development" of Shaoxing county Party committee and county government. Through upgrading and upgrading, the tangible market has been constantly expanding, and has been leading the domestic market of similar specialties, becoming the most specialized wholesale market with the most complete textile products, the most active transactions and the most concentrated information in the world. However, under the background of the information age, the development of traditional market is restricted to some extent by relevant factors. Therefore, accelerating the transformation and upgrading of traditional industries and accelerating the development of textile city become the core issue of regional economic development in Shaoxing county during the "12th Five-Year" period. In recent years, the Shaoxing county government has vigorously promoted the development of creative industries through various incentive policies. This has also helped the government, authoritative fashion institutions and authoritative media and three media to create a professional competition.

The final will be held in October at the 2012 China Keqiao International Textile Expo. The exhibition is a professional textile exhibition supported by the State Council and supported by the Ministry of Commerce. After more than 10 years of accumulation, the Textile Fair has developed into one of the top textile professional exhibitions in China. 2011 China Keqiao International Textile Fair (Autumn) has an exhibition area of 31 thousand square meters, with 1289 international standard booths and 507 enterprises exhibiting. During the exhibition, there were 25391 professional purchasers, including 5579 overseas professionals from 105 countries and regions such as India, China, Hongkong, South Korea, the United States and the United Arab Emirates. The exhibition achieved a turnover of 4 billion 893 million yuan. 2012 China Keqiao International Textile Accessories Expo (spring) will be held in from May 6th to 8th at the China Textile City International Convention and Exhibition Center, with more than 800 international standard booths. 2012 China Keqiao International Textile Fair (Autumn) will be held in from October 25th to 28th, with 1200 international standard bookings. The exhibition will continue to adhere to the theme of "fashion, quality and green" and actively enhance the level of "internationalization, specialization, marketization and informatization", and strive to make the exhibition a leading event in leading domestic and international textiles.

To develop the competition, we need to constantly subvert and innovate ourselves. If the industry wants to develop, we need to constantly integrate and sort out resources. The development of the exhibition requires constant introduction and combination of elements. It is believed that in the middle of 2012, the China International Fashion Design Competition and the China Keqiao International Textile Fair, with the joint efforts of the association, the media, the government and enterprises, excavated more creative ideas and design talents for the local textile and garment industry.