International Journey Of Creative Events

In recent years, Top 100 counties in China Among the top revenue of Shaoxing County, there is a brand new word, "creative turnover": Keqiao's creative industry base is actively creating " Textile creative center "And" Textile and clothing creative center "In 2011, when the outside world was called" the first year of creativity in Keqiao ", the creative output of more than 100 enterprises in the base reached 61 million yuan, an increase of 82% over the same period last year. Keqiao, Putrajaya, is gradually changing from selling products to selling products.

Since the beginning of 2009, a group has always been running for one thing, the value of fashion designers, and constantly rushing through the industry. It is also from that year that they began to join hands with the "international textile capital" Shaoxing Keqiao as a fashion voice, conveying their creative ideas to the upstream and downstream industries uninterruptedly, and expressing their voice from China to the international fashion industry. It is precisely because of the persistence and perseverance of several sides that the value of Keqiao's creative industry has gradually been created.

Just like no one is willing to ignore Shaoxing's status in the Chinese textile industry, the China international fashion design competition, which was created by three parties, the fashion authority, the China Fashion Designers Association, the authoritative media of the industry, the China Textile newspaper and the local government, the Shaoxing County People's government, has never been away from sight before it was born.

In March 30th, when the launching ceremony of the 2012 China International Fashion Design Competition and the 2012 China Keqiao International Textile Expo press conference were held at the Beijing Hotel, the event was released as the four consecutive year's landing on China International Fashion week. This event will be the first creative climax this year.

　　 The tide of internationalization is sweeping.

Since China's accession to the WTO, "internationalization" has become a popular word in Chinese enterprises. With the acceleration of globalization, "internationalization" has become the way of existence of corporate citizens. It can be said that in today's world, you should choose internationalization rather than internationalization.

At present, China's textile and garment industry is carrying out a new round of industrial upgrading, that is, by optimizing the allocation of industrial resources to enhance the international competitiveness of China's garment industry. The whole industry is implementing a new industrialization strategy and brand development strategy centered on "quality, innovation, rapid response and social responsibility", aiming at cultivating internationally competitive original brands, promoting the upgrading of industries around brand promotion, and fostering international transnational groups. Under this background, "internationalization" has obviously become the annual vocabulary of China's clothing entrepreneurs, managers and designers. It will also become a counterweight for Chinese brands to carry out global planning and participate in new trade.

For China's Textile City, the four words of "clothes and quilts" were not only a dream in 2012. If we say that the establishment of the Dubai office in 2010 is the first step in their internationalization strategy, the four overseas offices of New York, Italy Milan, Japan Osaka and Russia Moscow, which will be launched this year, will be the practical measures for China's textile city to go to the international textile manufacturing center, trading center and creative center while going out to build a big market in the global village with an international perspective.

In April 2011, the online Textile City started operation through the acquisition of state assets, with a registered capital of 100 million yuan. At present, the number of online visits is 2 million, attracting 50 thousand operators. The online textile city is the transformation of China's Textile City for the two time, and it is also an option to internationalize through the Internet. Thus, a blueprint for the linkage between the online Textile City and overseas offices has been launched to the world: the textile manufacturers in China's textile city put the textile fabric in the mobile exhibition hall of the online Textile City. Foreign businessmen can view the material of the touch fabric in the office, and order the online fabric according to the number. "Online and offline linkage will play a greater role."

As a competition to promote the development of the creative industry, the main organizers of the China international fashion design competition have fine tuned the name of this year's event from the original "occupation" to the "international". However, the adjustment of the two words is a reflection of the internationalization of China's textile and garment industry. It also expresses the aspiration of Chinese fashion and creative power to control the international fashion and popular discourse.

　　 Designers seek value space

Despite the fact that the main force of international fashion is still the international fashion masters who are getting more and more fashionable, the trend of the international top fashion is becoming more and more obvious in recent years, and a number of new design forces have sprung up. They are young, creative, and grasp the market and opportunities. They are rising faster in fashion than their predecessors.

Since its foundation, the contest has been ideal for a number of fashion designers and a group of fashion studios after "70" and "80", and has been promoted and created an important platform. In this stage, these new talent show their talents and creativity, at the same time, they get more attention from the government, media, professional organizations, well-known designer studios, enterprises and so on. Through this platform, their entrepreneurial and career patterns have developed smoothly. Through this platform, a high quality supply chain team has been found for a number of fashion designers who already have brand operation capability.

In order to create a broader stage for creative wings, the organizers of the contest will highlight the value of "originality" in the 2012 competition planning. Secondly, the tournament organizers will further expand the international participation of the tournament this year. In addition to continuing to invite the top designers of the other 5 Asian Fashion Federation, we will also invite the design elite from all over Europe and America to participate in the competition. Thirdly, in order to increase the role of competition in promoting local industry, the organizers will also invite domestic textile and garment related organizations, internationally renowned design institutes and Keqiao textile industry to do many docking. The latest international textile trend will be injected into Keqiao for the first time, boosting the local industry's control of fashion discourse.

　　 Creativity sprouting and breaking the ground

In 2011, the annual turnover of China's textile city group reached 88 billion 929 million yuan, an increase of 12.05% over the same period last year, ranking first in Asia. The stability of market dominance has also led to the growth and maturity of a number of textile manufacturers. Having experienced the ups and down of the market and the fluctuation of the international economic situation, many CEOs of Keqiao textile enterprises have begun to be satisfied with the current situation of the enterprises, and begin to explore and explore the two ends of the industry continuously.

"Keqiao is the capital of textile industry. There are quite a lot of similar products in the market, and the price is very transparent." A dealer in Keqiao, who has been trading for over 10 years, told reporters. "Most of the time, it's the turn of the vendors around the customer. If you want your customers to move around, your product must be different from others." Not satisfied with staying at the initial stage of selling cloth, the merchants began to turn their eyes to the new field of higher profit and wider prospects.

Against this background, Shaoxing County launched the construction of creative industry base in August 2008. The base is composed of three districts, namely, Shaoxing creative building, Ke Chuang building and F5 creative garden, with a total area of 10 square meters. At the very beginning of its foundation, many creative enterprises and studios were attracted to form the center of textile and garment design, fabric design, pattern design and textile software development. It is reported that the Shaoxing county Party committee and the county government also plan to build a creative park with a total investment of 1 billion yuan and a building area of 312 thousand square meters in the north of kbei. A science and technology park with a total investment of 300 million yuan and a building area of 80 thousand square meters will be built on the original foundation of the science and technology building, providing the basic guarantee for the redevelopment of the creative industry, and truly starting the industrial brand of "creative Keqiao".

At the same time, as a national prefix exhibition based on Keqiao, the Preparatory Committee of the China Keqiao Textile Expo also specially designated the "creative exhibition area" in 2011, concentrating the booth of textile creative companies to form agglomeration effect, so that more and more creative organizations will become one of the participants in the exhibition. For the three consecutive year, the final of the China international fashion creative design competition held in the same period of the Keqiao Textile Expo held the latest trend of fashion creativity and continuous indoctrination of creative ideas.

In Keqiao, the fertile land of creative fashion communication has been formed. In spring, the China international fashion design competition, which is rooted in this industry, will germinate and grow. Until the autumn of October, the creative fruits of the integration of the upstream and downstream industries will be presented perfectly before the industry.