New York Fashion Week Attracts $865 Million In Seven Days.

Data Fashion Week

The 4 Fashion Week is held in New York, Paris, London and Milan.

The 1 sessions are divided into spring and summer fashion week and autumn winter fashion week.

The spring and summer fashion week is 9 and October.

Autumn and winter fashion week is 2 and March.

It lasted about 1 months each time.

About 300 fashion shows in a month.

Chinese women's performance in the recent 2012 Paris autumn and winter fashion week has become a heavy topic. They have gained praise or gained criticism. But in any case, they are all winners -- as stars, they earn a lot of attention through the marketing of the "event" of fashion week.

And the cities hosting the fashion week are often invisible winners who can not be seen.

Take the 2012 autumn winter New York fashion week, just seven days ago, to create a profit of 865 million dollars for New York. The two Fashion Week held in 2011 also brought 230 thousand visitors to New York and $1 billion 600 million in revenue.

New York

From Lincoln Park to the Wah man skating rink, the whole New York seems to be in full swing because of the great event of fashion week. Retailers, correspondents, models, brokers and diners from all over the world come to New York two times a year to bring the city a lot of vitality and excitement, but also bring great economic benefits to the city.

For fashion designers, they always invest a lot of money, manpower and material resources for fashion week. But there is no need to worry that their profits from fashion week can be far greater than their investment.

Because in New York fashion week, every year, journalists and editors from about 30 countries are competing to cover this great event, which undoubtedly makes these designers get full media exposure. Of course, more importantly, "order", because there are many international first-line buyers influx.

Designer Naeem Khan, as early as 2007, said New York fashion week had a profound impact on its cause, because the fashion week can bring high frequency media exposure, thus attracting a large number of consumers' eyeballs.

However, designers and models are not the only beneficiaries of fashion week. Local restaurants, bars, hotels and shops also benefit from this fashion event.

As early as the fashion week in New York, Bryant Park Hotel has been snapped up by designers, editors and businessmen. Even the hotel far away from the show is crowded.

During the fashion week, it became famous luxury. Fashion brand Little street boutiques can benefit from it. "They are very fashionable people, some of them are graphic models of newspapers and magazines," says John Puzzo, owner of a clothing store in fortieth streets. Most of them will buy cardigan. Cardigan Because camping out is very cold. " Another clothing store owner, Jay Patel, next to John Puzzo, pointed out that clothing sales increased by 50% during the week.

In addition, the participants in the fashion week also vigorously promoted local catering consumption. During the fashion week, the turnover of hotels increased by 25%.

Sincerity of New York

"Fashion week in New York not only brings us millions of dollars in economic benefits," Nyc Economic Development Corp President Patrick Murphy pointed out, "fashion week is also conducive to other innovative industries such as advertising, media and so on."

On the other hand, it is no wonder that New York Mayor Mayor Bloomberg is trying to support the fashion enterprises in New York. He said in his speech, "we are the fashion capital of the world. We will do our best to support the fashion enterprises in New York to ensure that they are constantly developing, creating jobs and contributing to our economy."

The clothing industry is of great importance to the economy of New York. According to the information provided by the New York municipal government, there are more than 900 fashion companies in New York, with more than 170 thousand employees, accounting for 5.7% of the workforce in New York, bringing about nearly 2 billion dollars a year to New York.

To support and develop the fashion industry, the New York municipal government will continue to support innovation in the fashion industry and give preferential policies in fashion design and fashion education to maintain New York's leading position in the world fashion industry. These new plans include supporting the short term MBA courses at the Fashion Institute to provide promising fashion designers. market Operation, management and retail knowledge training, provide low cost studio for fashion designers and provide a series of support for fashion pioneer park, looking for the most innovative retailers in New York, providing retailers with financial and public relations support.

It seems that two times a year's fashion show is not only a feast for the fashion industry, but with the growing maturity of the industrial chain, this event has become a golden era of profit.